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Careers in Product Management: April 24, 2014

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Slides for the Careers in Product Management webinar

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Careers in Product Management: April 24, 2014

  1. 1. Visit evisors.com to browse all 4,000+ career advisors who you can connect with for career conversations, resume critiques and mock interviews. Hosted by: Career Advisors On Demand..com/webinars
  2. 2. Careers in Product Management featuring: Lewis Lin evisors.com/expert/1436738 Former Director of Product Management at Microsoft Hosted by: Caitlin Quan Evisors Marketing & Operations Associate Hosted by: Career Advisors On Demand..com/webinars
  3. 3. Hosted by: Career Advisors On Demand..com/webinars • PM roles and responsibilities • Ideal PM resume • PM interview tips • FREE interview cheat sheet Agenda
  4. 4. Hosted by: Career Advisors On Demand..com/webinars Introduction
  5. 5. Hosted by: Career Advisors On Demand..com/webinars My interview prep books…available on Amazon PM Interviews Marketing Interviews
  6. 6. Hosted by: Career Advisors On Demand..com/webinars What Product Managers “Can” Do MarketingPM1 2 3 4
  7. 7. Hosted by: Career Advisors On Demand..com/webinars What Product Managers “Say”They Do
  8. 8. Hosted by: Career Advisors On Demand..com/webinars What Product Managers “Typically” Do Understand the customer Develop requirements Prioritize resources Serve as launch lead Collect feedback
  9. 9. Hosted by: Career Advisors On Demand..com/webinars Understanding the customer 1. Name and alias 2. Problem quotes 3. Age, day in the life, thoughts & feelings 4. Goals 5. Behavioral variables 1 2 3 4 5 Personas Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback
  10. 10. Hosted by: Career Advisors On Demand..com/webinars Developing requirements Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback As a <role>, I want <goal/desire> so that <benefit>. Examples  As an administrator, I want to be able to add/delete/change my boss’s schedule so that I don’t have to use his password.  As a Facebook user, I want to see out-of-town friends who send status messages in my hometown first, so that I can send them a note. User stories
  11. 11. Hosted by: Career Advisors On Demand..com/webinars Prioritizing resources Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback User Story Revenue Customer Satisfaction Implementation Difficulty Overall Story A 3 3 1 9 Story B 2 2 2 6 Story C 1 1 3 3 Prioritization matrix
  12. 12. Hosted by: Career Advisors On Demand..com/webinars Serving as launch owner Responsibilities  Manage project execution  Primary exec contact  Primary product contact  Primary press contact Key documents  Product FAQ Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback
  13. 13. Hosted by: Career Advisors On Demand..com/webinars Evaluating customer feedback Lift P-Value # of users completing signup -13.21% 0.02 Profile completeness +1.65% 0.01 # of users the posted +2.11% 0.05 # posts +4.85% 0.01 # of invites sent +2.36% 0.02 1 day retention +2.12% 0.07 7 day retention +1.08% 0.20 30 day retention N/A N/A Understand the customer Develop requirements Prioritize resources Primary POC for launch Collect feedback A/B test: Adding “upload photo” to social network sign-up flow
  14. 14. Hosted by: Career Advisors On Demand..com/webinars Day-in-the-life of a PM 8:15a Go through emails 8:45a Read TC; check out Nest UI 9a Review mock-ups with designer 10a Lead daily stand-up meeting 10:30a Check email 11:30a Customer call with sales team 12p Lunch meeting with market research team 1p Last minute prep for product roadmap review 2p Product roadmap preso to executives 3p Send out meeting notes to team 3:30p Lead eng. call with Google to discuss API implementation 4:30p Review A/B test results 5:30p Work on product roadmap & tweak product backlog
  15. 15. Hosted by: Career Advisors On Demand..com/webinars Most hiring managers scan resumes in 6 seconds
  16. 16. Hosted by: Career Advisors On Demand..com/webinars Interview Tip: Product Design Questions
  17. 17. Hosted by: Career Advisors On Demand..com/webinars FREE one-page PM interview cheat sheet Email lewis@impactinterview.com To Get Your Copy
  18. 18. Hosted by: Career Advisors On Demand..com/webinars Buy on Amazon Kindle for $9.99 http://tinyurl.com/DecodeAndConquer Buy the book for sample PM interview answers
  19. 19. Questions & Answers Hosted by: Career Advisors On Demand..com/webinars
  20. 20. Connect Book your one-on-one session with Lewis at www.evisors.com/expert/1436738 Hosted by: Career Advisors On Demand..com/webinars Lewis Lin Former Director of Product Management at Microsoft
  21. 21. Get the latest updates on upcoming webinars by following us: facebook.com/evisors Register for live webinars and view all our recordings at: www.evisors.com/webinars twitter.com/evisors pinterest.com/evisors linkedin.com/company/evisors Hosted by: Career Advisors On Demand..com/webinars

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