Paragon is your partner for successful implementations of MRM, Brand Portal and (Local) Marketing Portal solutions. With more than 18 years of experience we help large organizations manage their brand and create an efficient marketing operation process.

1. Mr. H. F. de Boerlaan 26
Postbus 267 7400 AG Deventer
T 0570 665 700
M 06 21 24 67 24
11-7-2013 Paragon BV 2013 1
Marketing, Communication and Brand Management software

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About Paragon
 Est. 1995
 Over 50 employees
 Offices in Netherlands, Germany and India

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The marketing and communication market
More media, channels, markets, brands, competitors, regulations….. More complexity

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Corporate environment
One the other hand we see fragmentation, less time and budget

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Solution
This forces us to work together more efficient and effective: Marketing Resource
Management

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Our vision
Marketing and communications will always be people’s work. However, it can only be
planned and executed efficiently when using a well designed integrated automation
platform

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Our mission
Offer you excellent control over your marketing and brand operations
Deliver state of the art MRM software and develop close and professional working relations

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Consolidate & Manage Brand
Assets
$
$
Plan and Budget
Create & Develop
Distribute, localize and use
Measure, report and
evaluate
MRM enables a wide
variety of marketing users
to collaborate on different
projects, manage project
timelines and associated
finances
Marketing Resource Management
Building bridges between marketing, communication & IT

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MarketingOne
Covering the complete MRM scope
Consolidate & Manage Brand
Assets
Plan and Budget
Planning
Budgeting
Campaign &
Project
Management
Digital Asset
Management
Guidelines
Document Editor
Template Editor
Shop & Stock Control
Direct Marketing Campaigns
Advertising & Media
E-mail Marketing Campaigns
Reporting &
Dashboards
Campaign &
Project
Management
Framework
Workflow &
Approval
Create & Develop
Distribute, localize and use
Measure, report and
evaluate

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Our product:
MarketingOne
Properties
• Multi Brand
• Multi organization
• Modular
• Flexible and scalable
• Robust and Secure
• Easy integration (SAP/Single
Sign On/CRM)
• Web based (.NET)
• Tablet ready
Application Examples
• Media Library (DAM)
• Campaign & Project
Management
• Brand Portal & Web 2 Print
• Local Marketing / Self service
• Event Management
• Email marketing / DM
• Virtual Media office
Supporting brand
management and
marketing
applications in 1
interface

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 Brand Consistency
 Effectiveness
 Consolidation of content
 Standardisation & automation
 Knowledge and functional excellence
 Coordination
Results
Studies show that a successful
MRM system will deliver savings
between 10% and 20%
(Accenture)
Paragon BV 2013

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Benefit from our experience!
We use the Paragon Best Practice for our solutions. This Best Practice consists of a
preconfigured solution which contains approximately 80% of all that is needed. So
we only need to consider the additional 20% which is needed for meeting the exact
specifications of our customers, through configuration. This results in a short lead
time to realise the implementation according to the applicable requirements.
Best practices
Paragon BV 2013

13.  Average marketing & communications employee is employed in
the same function for 14 months
 As a consequence, a lot of company related knowledge is lost
 People tend to choose their own personal way of working
 Guidelines for the brand, style elements and campaigns are not
shared
 Lack of standardisation for briefings, contracts, etc.
Knowledge as a key company resource?
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14.  On average, a marketeer spends 80%-90% of his time to project management
matters
 Only 10%-20% are spend to strategic matters
 More than 50% of the time is spend for searching, finding and sending files
 No grip on use of company assets, e.g. photography (rights, actuality,
authorisations)
 No reuse of photography or marketing materials (sharing)
 Files and photography not centrally stored (often externally at media agencies)
Efficiënt marketing processes?
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15. Time-to-market
 Shorter product lifecycles, act faster with campaigns and resources
 Decentralised need for campaigns, but centralised management and monitoring
Accountability
 More insight in returns and effects of marketing activities
 Budgets: Do more with less marketing operations budget
Organisation, process and facilitate
 Effectively share knowledge across departments
 Enhance grip on brand promise, better automation
 Be consistent on all (multi) channels
Challenges
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16. Client selection