1. HCL Technologies (Dec 2013 to May 2016)-
TechnicalSkillSet:
 AdServing through DFP in desktop and mobile environments.
 Solving ad serving issues and in charge of managing the successful delivery
and optimization of advertising campaigns across Desktop and mobile.
 Core DFP features- trafficking, reporting and forecasting.
 Advance features- audience segments, conversion tracking
 Ensuring and verifying the setups in DFP to avoid unfilled impressions and
serving backfilled ads.
 DoubleClick Sales Manager- creating/approving Proposals and workflows.
 Hands on with troubleshooting tools like Charles and Swiffy (HTML5 creative)
 Completed all the sevenavailable certifications from online DFP Publisher
University (DFP SALES MANAGEMENT FUNDAMENTALS, GETTING
STARTED WITH DFP VIDEO, GETTING STARTED WITH DFP MOBILE,
GOOGLE PUBLISHER TAGS, DFP AUDIENCE FUNDAMENTALS, DFP
FUNDAMENTALS FOR ADMINISTRATORS, DFP FUNDAMENTALS FOR
TRAFFICKERS).
 Leading a 12 member team and responsible for handling NA and EMEA region
clients.
 Negotiating with the clients and provide consults to optimize DFP setup.
 Handling technical/workflow escalations and analyzing the performance metrics
(CSAT, TRT, mTRT) to meet the targets effectively.
 Motivating the team members to get the efficient performance and up-scaling
them with regular trainings and assessments.
Work Experience:
I have a total experience of five years with hands on experience in the ad serving (customer support)
and Java related technologies.
Currently leading the support team of 12 analysts and handling the EMEA region DFP support for the
client Google (onshore role). I’m responsible for technical level validations/sign off and helping out
the team in complex ad serving issues.
I’m also involved in the project level planning, data analysis and meeting the client’s targets. Working
closely with the content and training teams to upgrade and ramp the members of the team. Handling
first level of escalations from the client Google and quality analysis of the tickets incorrectly handled.
 First line troubleshooting platform support to internal ad campaigns pertaining
to use of DoubleClick, AdSense and AdEx.

2.  Responsible for the trafficking and delivery of all advertising related projects,
traffic ad campaigns within DFP and DFA ad serving environment as well as
monitor & Q/A campaign progress.
 Responsibilities include daily management of Digital Advertising Campaigns,
including ad trafficking, pacing, optimization, and reporting.
 Work with Product Management, Marketing, Engineering, and other teams to
inform, test, and implement product and operational improvements.
 Accountable for all client activity, reviews client deliverables for quality, to make
sure successful execution of campaign and process.
 Serve as point of contact for projects led by our Escalation Management Team to
improve client experience and internal operational effectiveness.
 Troubleshooting ad tags implementation; Dealing with: - Website publishers; - Ad
Networks; - Agencies;