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mPromo: end-to-end trade promotion management


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mPromo is a SAP mobile platform based solution that empowers field personnel with tools to plan, execute and track trade promotion events effectively.

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mPromo: end-to-end trade promotion management

  1. 1. mPromo: end-to-end trade promotion management Today's fast paced business environment requires the sales team to have information at their fingertips, so they can make critical business decisions on-the-go. Mobilizing Trade Promotion Management (TPM) by allowing access to Customer Relationship Management (CRM) systems accelerates decision making, increases productivity and enhances customer service. Business challenges  Promotion negotiations based on outdated or irrelevant  data between the supplier sales team and retail outlet representatives Offline compliance check and zero-in on pending promotions is error prone and inapt  No single platform available, to view the entire promotion  Inability to assess promotion performance, optimize and event calendar across different stores or locations in the evaluate with what-if analysis account portfolio  Difficulty in tracking promotion execution compliance at the store level
  2. 2. Our solution mPromo is a SAP mobile platform based solution that  An ability to modify events and view modified calendar empowers field personnel with tools to plan, execute and  Visual depiction and analysis of promotion track trade promotion events effectively. The power of performance, with information and outcome-based mobility enables instant decision making, which helps to discussions to finalize promotion events plan and negotiate promotion events with customers.  Promotion portfolio analysis, by facilitating negotiation with reference to promotion performance, using a quick mPromo also executes a what-if analysis, tracking promotion what-if analysis on modified promotions compliance and sends feedback to management with access to SAP CRM.  Map-based search: Narrows down to required store in a This mobile application, with one view of the event calendar  The facility to capture promotion compliance feedback particular location across different stores in the account portfolio, provides a by field sales. This further helps to zero in on one stop utility for account managers, field sales and pending compliances retailers during promotion planning, analysis, formalization and finalization through compliance tracking. The inherent  Data access control in the app, based on user mapping and roles challenges in offline conversations and compliance tracking are overcome with this solution. Promotion event discussions Industry recognition will be more information backed with promotion portfolio mPromo won the first prize at the recently held SAP TechEd analysis which can be performed with what-if. 2013 conference held in Las Vegas on 23, October 2013. Contesting under the ‘Retail Industry’, mPromo made it to A competitive edge the finals after being hand-picked by juries consisting of mPromo is a highly intuitive app, presenting the user with external specialists and SAP experts. the necessary information to manage trade promotions. It offers: mPromo also won first runners-up at SAP Mobile App A consistent and holistic view of executed, planned and Partners Program Contest 2012, felicitated at SAP TechEd on-going events, which helps to discuss and firm up  2012 held at Bangalore. promotions or planned promotions About Mindtree Mindtree is a global information technology solutions company with revenues of over USD 435 million. Our 13,000 experts engineer meaningful technology solutions to help businesses and societies flourish. Mindtree's consulting-driven approach makes us a strategic partner to over 40 Fortune 500 enterprises. ©Mindtree Ltd 2013