1
All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.
Sales...
Maverick Mav
Proud
Sponsors of
Social Media Marketing
Sponsors
Read Akash’s
article on
Facebook
Marketing
Unleash Facebook Marketing
Po...
4
• We have strived to be as accurate and complete as possible in the
creation of this presentation, notwithstanding the f...
Maverick Mav Pty Ltd
We as People & Businesses know other people
& Businesses – 1st Degree Connections
Maverick Mav Pty Ltd
6
These 1st Degree Connections know other
People & Businesses – 2nd Degree Connections
1st
Degree 2nd...
Maverick Mav Pty Ltd
7
Through Social Media Platforms
1st
Degree 2nd
Degree
8
Go Viral With Fan Interaction
(‘Like’ Effect)
When someone ‘Likes’ a page…
The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
The average Facebook user has 130 friends*… that’s
a lot of exposure for your page from just 1 click!
*Source: Facebook
Th...
Get Fans = Potential Customers Fans
 Social Pyramid
Your Business Within Your
Consumer’s World
The Purpose
•Shareable or Engaging
Content
•Contest
(Promotions, Offers,
Giveaways, Incentivisation)
Key Triggers: Like, Share, Comment
• It is necessary to own a Profile in order to create a
Business Page. However you must restrict your
business activities ...
Profile-Page Relationship
For example, if your name is ‘John Smith’ and
you have a business called ‘Super Business
Solutio...
Have Multiple Admins
Taxonomy of Your Page
Taxonomy of Your Page
Cover Photo
• This is the first image that anyone landing on your page will
see
• Regularly Change it to promote current offers, speci...
A Pinned post always appears in the top left of a Page's
timeline and has a flag in its top-right corner.
You can now ‘pin...
– The Pinned posts are very visible to anyone who lands on your page.
- A Pinned post will remain on the top for 7 days.
-...
Pinned Post
Admin Panel
Admin Panel – Page Settings Info
• I.e. make sure to include relevant keywords so
the page is optimized for search engines
• Google Keywords Tool:
https://...
Admin Panel - Settings
Admin Panel – Admin Roles
• Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here:
http://www.fa...
Getting a Vanity URL
Promote it!
• From the Admin Page, you can:
1. Invite your email contacts,
2. Invite friends,
3. Share your page and;
4. Create an ad ...
1. Complete the Page Info fields
2. Upload Cover Photo and Profile Photo
3. Set Apps to showcase products
4. Do a few Upda...
Step 1:
Getting Those First Fans
Step 2: Invite Friends
Step 3: Invite email Contacts
Maverick Mav Pty Ltd
• If you send regular email updates, add a link to
your Facebook page in the email template (e.g.
on ...
The Purpose
•Shareable or Engaging
Content
•Contest
(Promotions, Offers,
Giveaways, Incentivisation)
Key Triggers: Like, Share and
Com...
• “Fill in the blank” posts inspire engagement and
encourage people to be creative and interactive. For
example, you can p...
• Ask questions (in your status updates) often
Always Ask Questions
• Questions incite a response – especially
compelling ones
• Why do you want responses? Because when a
fan responds, their...
• Posting content that incites a response is key.
There are many creative ways this can be done
• For example, Walmart fre...
• Taking advantage of national holidays typically
results in a very high rate of comments
• E.g. Target on 4th
July:
Incit...
• Amazon received a high response on 4th
July by
using the Questions feature:
Incite a Response
• Commenting on popular, newsworthy events:
• Sporting events work very well – remember, Australians
love their sports!
In...
The Purpose
•Shareable or Engaging
Content
•Contest
(Promotions, Offers,
Giveaways, Incentivisation)
Key Triggers: Like, Share and
Com...
• SHOWCASE PRODUCTS & SERVICES
• CONTESTS, PROMOTIONS,
GIVEAWAYS
• Contests
• Quiz
• Sweep
• Coupon
• Scratchies
Content is King
Contest is Queen!!
Maverick Mav Pty Ltd
Promotion Guidelines: Don’t Get
Your Page Banner
Maverick Mav Pty Ltd
First 10 people to comment on this post win tickets.
Press Like on this comment to go into a draw
to ...
SWEEPSTAKES
WELCOME
PHOTO CONTEST
Photo Contest – Before Like
Photo Contest – After Like
Photo Contest – Submit
Photos and Invite Friends
Photo Contest – Before Like
Photo Contest – After Like
Scratch and Win
67
Thank You
Facebook Marketing and Facebook Apps for Your Business
Facebook Marketing and Facebook Apps for Your Business
Facebook Marketing and Facebook Apps for Your Business
Facebook Marketing and Facebook Apps for Your Business
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Facebook Marketing and Facebook Apps for Your Business

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How can you use Facebook as a social media platform to promote your business? How can Facebook Apps help you in Facebook Marketing? This presentation will answer your queries about Facebook Marketing using Facebook Apps.

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  • Facebook Marketing and Facebook Apps for Your Business

    1. 1. 1 All product and company names mentioned herein are trademarks or registered trademarks of their respective owners. Sales@maverickmav.com.au M: +61 433 343 120 T: (Australia Wide):1300 618 418 T(Intl): +61 2 8065 6758 /AppsMav /MaverickMavOz Facebook Marketing
    2. 2. Maverick Mav
    3. 3. Proud Sponsors of Social Media Marketing Sponsors Read Akash’s article on Facebook Marketing Unleash Facebook Marketing Potential - See Video Internet & Social Media Marketing Partner Maverick Mav Credentials
    4. 4. 4 • We have strived to be as accurate and complete as possible in the creation of this presentation, notwithstanding the fact that we do not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. • While all attempts have been made to verify information provided in this presentation, we assume no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Audience is cautioned to rely on their own judgment about their individual circumstances to act accordingly. • This presentation is not intended for use as a source of legal, business, accounting or financial advice. • All product and company names mentioned herein are trademarks or registered trademarks of their respective owners Disclaimer
    5. 5. Maverick Mav Pty Ltd We as People & Businesses know other people & Businesses – 1st Degree Connections
    6. 6. Maverick Mav Pty Ltd 6 These 1st Degree Connections know other People & Businesses – 2nd Degree Connections 1st Degree 2nd Degree
    7. 7. Maverick Mav Pty Ltd 7 Through Social Media Platforms 1st Degree 2nd Degree
    8. 8. 8 Go Viral With Fan Interaction (‘Like’ Effect) When someone ‘Likes’ a page…
    9. 9. The Benefits of being ‘Liked’ …Their friends hear about it on their News Feeds!
    10. 10. The average Facebook user has 130 friends*… that’s a lot of exposure for your page from just 1 click! *Source: Facebook The Benefits of being ‘Liked’
    11. 11. Get Fans = Potential Customers Fans  Social Pyramid
    12. 12. Your Business Within Your Consumer’s World
    13. 13. The Purpose
    14. 14. •Shareable or Engaging Content •Contest (Promotions, Offers, Giveaways, Incentivisation) Key Triggers: Like, Share, Comment
    15. 15. • It is necessary to own a Profile in order to create a Business Page. However you must restrict your business activities to your Business Page. • It is against Facebook’s terms and conditions to run your business using your Profile, and Facebook may shut down your Profile if you use it for business purposes. Your Facebook Business Page
    16. 16. Profile-Page Relationship For example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:
    17. 17. Have Multiple Admins
    18. 18. Taxonomy of Your Page
    19. 19. Taxonomy of Your Page
    20. 20. Cover Photo
    21. 21. • This is the first image that anyone landing on your page will see • Regularly Change it to promote current offers, specials, launches, etc. • 851 pixels wide and 315 pixels tall. JPG or PNG file • Cover photo may not contain more than 20% Text. less than 100 kilobytes Cover Photo - Details
    22. 22. A Pinned post always appears in the top left of a Page's timeline and has a flag in its top-right corner. You can now ‘pin’ any post that you think is important. Why? Pinned Post
    23. 23. – The Pinned posts are very visible to anyone who lands on your page. - A Pinned post will remain on the top for 7 days. -Tip: Direct people to your Landing Page Tab by Pinning a post. This pinned post should have a creatively designed image of your Offer. Since Landing Pages are designed with an Offer to entice the visitors to Like and become a Fan, it continues to be important that people should somehow be made to visit your Landing Page. A compelling ‘Pinned Post’ with a creative imagery can help achieve this objective. Pinned Post
    24. 24. Pinned Post
    25. 25. Admin Panel
    26. 26. Admin Panel – Page Settings Info
    27. 27. • I.e. make sure to include relevant keywords so the page is optimized for search engines • Google Keywords Tool: https://adwords.google.com/select/KeywordToolExternal Building a Good Info Page
    28. 28. Admin Panel - Settings
    29. 29. Admin Panel – Admin Roles
    30. 30. • Ensure you get a Vanity URL: www.facebook.com/YourBusinessName • You can sign up for your Vanity URL here: http://www.facebook.com/username/ Getting a Vanity URL
    31. 31. Getting a Vanity URL
    32. 32. Promote it!
    33. 33. • From the Admin Page, you can: 1. Invite your email contacts, 2. Invite friends, 3. Share your page and; 4. Create an ad from the Build Audience drop-down menu. Getting Those First Fans
    34. 34. 1. Complete the Page Info fields 2. Upload Cover Photo and Profile Photo 3. Set Apps to showcase products 4. Do a few Updates Step 1: Getting Those First Fans
    35. 35. Step 1: Getting Those First Fans
    36. 36. Step 2: Invite Friends
    37. 37. Step 3: Invite email Contacts
    38. 38. Maverick Mav Pty Ltd • If you send regular email updates, add a link to your Facebook page in the email template (e.g. on a sidebar or at the bottom) •Partner with other brands or local organizations to create co-promotions. •You can also cross-promote by posting on each other’s Pages •Updates on Community Pages, Associations’ pages, Business Support Organisations, etc. Step 4: Getting More Fans
    39. 39. The Purpose
    40. 40. •Shareable or Engaging Content •Contest (Promotions, Offers, Giveaways, Incentivisation) Key Triggers: Like, Share and Comment
    41. 41. • “Fill in the blank” posts inspire engagement and encourage people to be creative and interactive. For example, you can post a fill-in-the-blank question such as My New Year’s resolution is _____. People who like your Page can then share their own New Year's resolutions as a comment on the post. • Post a picture and ask people to come up with the best caption. • Asking questions encourages people to respond and engage with your Page. • Post exclusive content or news to get people talking about your Page and sharing content with friends. Engaging with Other members and Businesses
    42. 42. • Ask questions (in your status updates) often Always Ask Questions
    43. 43. • Questions incite a response – especially compelling ones • Why do you want responses? Because when a fan responds, their friends will see it on their News Feeds • In other words, there is a viral effect – which means more exposure for your brand or business! ASK Questions or END with questions
    44. 44. • Posting content that incites a response is key. There are many creative ways this can be done • For example, Walmart frequently post ‘fill in the blank’-style updates, which incite many people to respond Incite a Response
    45. 45. • Taking advantage of national holidays typically results in a very high rate of comments • E.g. Target on 4th July: Incite a Response
    46. 46. • Amazon received a high response on 4th July by using the Questions feature: Incite a Response
    47. 47. • Commenting on popular, newsworthy events: • Sporting events work very well – remember, Australians love their sports! Incite a Response
    48. 48. The Purpose
    49. 49. •Shareable or Engaging Content •Contest (Promotions, Offers, Giveaways, Incentivisation) Key Triggers: Like, Share and Comment
    50. 50. • SHOWCASE PRODUCTS & SERVICES • CONTESTS, PROMOTIONS, GIVEAWAYS
    51. 51. • Contests • Quiz • Sweep • Coupon • Scratchies Content is King Contest is Queen!!
    52. 52. Maverick Mav Pty Ltd Promotion Guidelines: Don’t Get Your Page Banner
    53. 53. Maverick Mav Pty Ltd First 10 people to comment on this post win tickets. Press Like on this comment to go into a draw to win a prize. Upload a photo to our wall to enter and win! Tag yourself in this photo and win tickets. 25th fan will win a slab of beer! It’s About
    54. 54. SWEEPSTAKES
    55. 55. WELCOME
    56. 56. PHOTO CONTEST
    57. 57. Photo Contest – Before Like
    58. 58. Photo Contest – After Like
    59. 59. Photo Contest – Submit Photos and Invite Friends
    60. 60. Photo Contest – Before Like
    61. 61. Photo Contest – After Like
    62. 62. Scratch and Win
    63. 63. 67 Thank You

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