3. A Sweden based retail chain which
deals in furniture and house decor
items
FORTUNEās ā100 Best Companies
to Work Forā list (three
consecutive years)
Has branches in
around 41 countries
Working Mother magazineās
annual list of the ā100 Best
Companies for Working
Mothersā (four consecutive
years)
Training magazineās annual āTop
100ā ranking of companies that
excel at human capital
development (four consecutive
years)
Ranked 20th in 'The Worldās Most
Attractive Employers 2011' in the
Universum Awards, an employer
branding event
IKEA - An Introduction
8. Strategies used by IKEA:-
1. Low cost leadership strategy
2. Product strategy
3. Promotion strategy
4. Market development strategy
Core competencies:-
1.Profitability
2.Value chain
3.Brand image
4.Social responsibility
5.Sustainable business model
9.
10.
11.
12.
13.
14. Recommendations:-
1. The selection based of hiring people should be expanded.
2. Promotion of successful mangers from various countries in
order to have cultural similarities.
15. ā¢ IKEAās innovative human resource management practices has helped build a strong
and nurturing culture that promotes diversity and creativity
ā¢ In an industry characterized by high turnover, their employee friendly policy has
made IKEA a preferred employer in the retail sector
ā¢ Working in line with strategy, its
HRM practices has helped in
sustaining IKEAās growth
ā¢ In many countries, IKEA is the
āEmployer of Choiceā and globally
IKEA is listed as one of the top 50
most attractive employers in 2010
ā¢ IKEA has the distinction of being in
FORTUNEās ā100 Best Companies
to Work Forā list for three
consecutive years
Editor's Notes
FORTUNEās ā100 Best Companies to Work Forā list (three consecutive years)-Working Mother magazineās annual list of the ā100 Best Companies for Working Mothersā (four consecutive years)Ā -Training magazineās annual āTop 100ā ranking of companies that excel at human capital development (four consecutive years)-Ranked 20th in 'The Worldās Most Attractive Employers 2011' in the Universum Awards,an employer branding event