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  Human Resource Management  in  Starbucks Group6: Lee,  Sylvia Huang,  Burzotta Julien  Julien Cordel ,  Julie Vialle International HRM Prof. Bih-Shaw Jaw
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 1, 2011
June 1, 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],June 1, 2011 •  1982: Schultz enters as head of marketing •  1987: Jerry and Gordon sold Starbucks and Giornale acquired it making Howard Schultz the CEO and the name changed to Starbucks Corporation. •  1996: Starbucks and Dreyer's Grand Ice Cream, Inc. introduces Starbucks® Ice Cream and Ice Cream  bars,making Starbucks the number one brand of coffee  ice  cream in the U.S. •  Began selling bottled Frappuccino •  1998: Introduced a lighter and milder tasting line of coffee and Tiazzi, a mixture of tea, fruit juice, and ice. •  Through Kraft Foods begins to extending the Starbucks  brand  into grocery stores
June 1, 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 1, 2011
June 1, 2011 ,[object Object],[object Object],[object Object],[object Object]
[object Object],June 1, 2011 Be  Welcoming Be  Genuine Be  Considerate Be  Involved Be  Knowledgeable Just Say  Yes !
[object Object],June 1, 2011 Aside from extraordinary coffee, Starbucks has made a business out of human connections, community involvement and the celebration of cultures. Diversity = Inclusion + Equity + Accessibility  Built On Great Global Partnership Respect for local Cultures
[object Object],June 1, 2011
[object Object],June 1, 2011 PDI: Power Distance Index IDV: Individualism MAS: Masculinity UAI: Uncertainty Avoidance Index LTO: Long-Term Orientation
[object Object],June 1, 2011 C offee C onnection C onvenience C ulture C hinese food and beverage
National Culture to Global vision June 1, 2011 Globalization and growth does not dilute the company’s own culture, and the common goal of the company’s leadership is to act like a small company. Starbucks is dedicated  to creating a work place that values and respect people from diverse backgrounds, and enables its employees to do their best work .
Talent Staffing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 1, 2011
Top Management team ,[object Object],[object Object],[object Object],June 1, 2011
Responsible: Ethical, Local, Global ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 1, 2011
Working at Starbucks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 1, 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 1, 2011
[object Object],June 1, 2011 ,[object Object],[object Object],[object Object],Starbucks wants to make every employee a part of a worldwide family and in order to do so, to make them aware of the challenges of the company.
[object Object],June 1, 2011 Competitors can replicate the products Starbucks serves, but competitors can ’ t replicate the Starbucks people serving their products to customers. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],June 1, 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],But… uncompetitive pay and lack of  balances between duties and pay.
Employee Developing  October 3, 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],June 1, 2011 Cultural Diversity FRANCE
[object Object],[object Object],[object Object],June 1, 2011
Starbucks in France ,[object Object],[object Object],[object Object],June 1, 2011
Starbucks in France ,[object Object],[object Object],[object Object],[object Object]
Starbucks in France ,[object Object],[object Object],[object Object],[object Object],June 1, 2011
Starbucks in France ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],June 1, 2011 Recent news and  future oppotunities
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 1, 2011
June 1, 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for paying attention! June 1, 2011

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Human Resource Management in Starbucks

  • 1. Human Resource Management in Starbucks Group6: Lee, Sylvia Huang, Burzotta Julien Julien Cordel , Julie Vialle International HRM Prof. Bih-Shaw Jaw
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  • 13. National Culture to Global vision June 1, 2011 Globalization and growth does not dilute the company’s own culture, and the common goal of the company’s leadership is to act like a small company. Starbucks is dedicated to creating a work place that values and respect people from diverse backgrounds, and enables its employees to do their best work .
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  • 32. Thanks for paying attention! June 1, 2011

Editor's Notes

  1. Be Welcoming -offer everyone a sense of belonging Be –Genuine-to “connect, discover, and respond” Be Knowledgeable -love what they do and share it with others Be Considerate - take care of yourself, each other and the environment 。 Be Involved Just say yes ! The attitude helps store partners build relationships with their customers. And the customer can pretty much get whatever he or she asks
  2. They built their global success to their international partners. They wouldn’t be the universally respected brand they are today without their commitment to bringing their coffees to the world. Share values, strategic fit good leadership and a strong track record are among the most important qualities they’re looking for.   We remain highly respectful of the cultures and traditions of the countries in which we do business. We recognize that our business is not an entitlement, and we must continue to earn the trust and respect of customers every day
  3. Power/Distance (PD) – This refers to the degree of inequality that exists – and is accepted – among people with and without power. Individualism (IDV) – This refers to the strength of the ties people have to others within the community. Masculinity (MAS) – This refers to how much a society sticks with, and values, traditional male and female roles. Uncertainty/Avoidance Index (UAI) – This relates to the degree of anxiety society members feel when in uncertain or unknown situations. Long Term Orientation (LTO) – This refers to how much society values long-standing – as opposed to short term – traditions and values.
  4. Corporate partner: President Starbucks Coffee Corp. 1998/01/01 First store opened in Tienmu, Taipei City COFFEE AMBASSADORS CUP& Coffee Workshop : cultivate coffee culture and find local coffee expertise. Innovative Product: moon cake, Green tea and Cream Frappuccino , Sesame Green Tea Latte,etc. Marketing Strategies: sharing resources with President Chain Store Corporation Charity Activities & Cultural activities
  5. The third place Coffee Testing :30 minutes coffee time to share employees’ feeling with each other ;bring them happy and blessing working environment.
  6. http://www.needocs.com/document/management-marketing-etudes-de-cas-etude-de-cas-starbucks,9303