ikea the life improvement store

1. IKEA
THE LIFE IMPROVEMENT STORE

2. THE IDEA
The IKEA Concept starts with the idea of providing aThe IKEA Concept starts with the idea of providing a
range of home furnishing products that arerange of home furnishing products that are
affordable to the many people, not just the few.affordable to the many people, not just the few.
It is achieved by combining function, quality, designIt is achieved by combining function, quality, design
and value - always with sustainability in mind.and value - always with sustainability in mind.
Their aim is to help more people live a better life atTheir aim is to help more people live a better life at
home.home.

3. Introduction
It is a multinational group of companies that designsIt is a multinational group of companies that designs
and sells ready-to-assemble furniture, appliances andand sells ready-to-assemble furniture, appliances and
home accessories.home accessories.
As of January 2008, it became the world's largestAs of January 2008, it became the world's largest
furniture retailer.furniture retailer.
The company is known for its modern architecturalThe company is known for its modern architectural
designs for various types of appliances and furniture,designs for various types of appliances and furniture,
and its interior design work is often associated with anand its interior design work is often associated with an
eco-friendly simplicity.eco-friendly simplicity.

4. Basics about IKEA
Founded -1943; 73 years ago in Gothenburg, Sweden.Founded -1943; 73 years ago in Gothenburg, Sweden.
Founder - Ingvar KampradFounder - Ingvar Kamprad
Headquarters - Delft,[1] NetherlandsHeadquarters - Delft,[1] Netherlands
Area served - Europe Asia North America Oceania AfricaArea served - Europe Asia North America Oceania Africa
AtlanticAtlantic
Key people - Peter Agnefjäll (Chairman and CEO)Key people - Peter Agnefjäll (Chairman and CEO)
Products - Self-assembly furnitureProducts - Self-assembly furniture
Revenue - Increase €29.293 billionRevenue - Increase €29.293 billion

5. Products and services
FurnitureFurniture
Houses andHouses and
flatsflats
Solar PVSolar PV
systemssystems
RetailRetail
Family MobileFamily Mobile
ManufacturingManufacturing
Product namesProduct names
CatalogueCatalogue
Ikea FamilyIkea Family
loyalty cardloyalty card

6. Furniture
Ikea's furniture is designed to be self-Ikea's furniture is designed to be self-
assembled.assembled.
The company claims that this helps reduceThe company claims that this helps reduce
costs and use of packaging by not shipping air;costs and use of packaging by not shipping air;
the volume of a bookcase, for example, isthe volume of a bookcase, for example, is
considerably less if it is shipped unassembledconsiderably less if it is shipped unassembled
rather than assembledrather than assembled

7. Product names
Upholstered furniture,Upholstered furniture,
coffee tables, rattancoffee tables, rattan
furniture, bookshelves,furniture, bookshelves,
media storage, doorknobs.media storage, doorknobs.
Beds, wardrobes, hallBeds, wardrobes, hall
furniture , Dining tables andfurniture , Dining tables and
chairs , Bookcase ranges,chairs , Bookcase ranges,
Bathroom articles.Bathroom articles.
Kitchens ,Chairs, desks.Kitchens ,Chairs, desks.
Fabrics, curtains.Fabrics, curtains.
Garden furniture.Garden furniture.
Carpets.Carpets.
Boxes, wall decoration,Boxes, wall decoration,
pictures and frames, clockpictures and frames, clock
Bedlinen, bed covers,Bedlinen, bed covers,
pillows/cushions.pillows/cushions.

8. Store design
LayoutLayout
Food marketsFood markets
SmålandSmåland
Alternative DesignsAlternative Designs

9. Corporate structure

10. Ikea Social Initiative
In September 2005, Ikea Social Initiative wasIn September 2005, Ikea Social Initiative was
formed to manage the company's socialformed to manage the company's social
involvements on a global level. Ikea Socialinvolvements on a global level. Ikea Social
Initiative is headed by Marianne Barner.Initiative is headed by Marianne Barner.
The main partners of Ikea Social Initiative areThe main partners of Ikea Social Initiative are
UNICEF and Save the Children.UNICEF and Save the Children.

11. Examples of involvements:
Ikea through Ikea Social Initiative contribute €1 to UNICEF and Save the Children fromIkea through Ikea Social Initiative contribute €1 to UNICEF and Save the Children from
each soft toy sold during the holiday seasons, raising a total of €16.7 million so far.[87]each soft toy sold during the holiday seasons, raising a total of €16.7 million so far.[87]
In 2013, an Ikea soft toy, Lufsig, created a storm and sold out in Hong Kong and inIn 2013, an Ikea soft toy, Lufsig, created a storm and sold out in Hong Kong and in
Southern China because it had been misnamed in Chinese.Southern China because it had been misnamed in Chinese.
Ikea Social Initiative provided soft toys to children in Burma after Cyclone Nargis.Ikea Social Initiative provided soft toys to children in Burma after Cyclone Nargis.
Starting in June 2009, for every Sunnan solar-powered lamp sold in Ikea storesStarting in June 2009, for every Sunnan solar-powered lamp sold in Ikea stores
worldwide, Ikea Social Initiative will donate one Sunnan with the help of UNICEF.worldwide, Ikea Social Initiative will donate one Sunnan with the help of UNICEF.
In September 2011, the Ikea Foundation pledged to donate $62 million to help SomaliIn September 2011, the Ikea Foundation pledged to donate $62 million to help Somali
refugees in Kenya.refugees in Kenya.

12. Environmental performance
minimizing the use of formaldehyde in its products, including textiles;minimizing the use of formaldehyde in its products, including textiles;
eliminating acid-curing lacquers;eliminating acid-curing lacquers;
producing a model of chair (OGLA) made from 100% post-consumer plasticproducing a model of chair (OGLA) made from 100% post-consumer plastic
waste;waste;
limiting the use of substances such as cadmium, lead, PCB, PCP, and Azolimiting the use of substances such as cadmium, lead, PCB, PCP, and Azo
pigments;pigments;
using wood from responsibly managed forests that replant and maintainusing wood from responsibly managed forests that replant and maintain
biological diversity;biological diversity;
using only recyclable materials for flat packaging and "pure" (non-mixed)using only recyclable materials for flat packaging and "pure" (non-mixed)
materials for packaging to assist in recycling.materials for packaging to assist in recycling.

13. Criticisms
• Negative media attentionNegative media attention
• Accusations of price gougingAccusations of price gouging
• Biased branding and advertising accusationsBiased branding and advertising accusations
• Errors and recallsErrors and recalls
• Labor issuesLabor issues
• Use of forced labor, 1980sUse of forced labor, 1980s

14. Awards
• Ikea was named one of the 100 Best CompaniesIkea was named one of the 100 Best Companies
for Working Mothers in 2004 and 2005 byfor Working Mothers in 2004 and 2005 by
Working Mothers magazine.Working Mothers magazine.
• It ranked 80 in Fortune's 200 Best Companies toIt ranked 80 in Fortune's 200 Best Companies to
Work For in 2006 and in October 2008, IkeaWork For in 2006 and in October 2008, Ikea
Canada LP was named one of "Canada's TopCanada LP was named one of "Canada's Top
100 Employers" by Mediacorp Canada Inc., and100 Employers" by Mediacorp Canada Inc., and
was featured in Maclean's newsmagazine.was featured in Maclean's newsmagazine.

15. IKEA Retail in INDIA
• IKEA India, part of the IKEA Group has been present in India for 28 years, sourcingIKEA India, part of the IKEA Group has been present in India for 28 years, sourcing
many different products for IKEA stores worldwide. Today we source products formany different products for IKEA stores worldwide. Today we source products for
approximately €315 million every year, with the aim of doubling it in the next few yearsapproximately €315 million every year, with the aim of doubling it in the next few years
to meet our global and Indian needs.to meet our global and Indian needs.
• A typical IKEA store size is about 350,000 square feet, built on a plot size of 8-11 acresA typical IKEA store size is about 350,000 square feet, built on a plot size of 8-11 acres
(about 4 football fields) and offers approximately 9000 products. Each store employs(about 4 football fields) and offers approximately 9000 products. Each store employs
400 – 700 coworkers directly and 2000 indirectly.400 – 700 coworkers directly and 2000 indirectly.
• They work with 48 suppliers in India, engaging 45,000+ direct co-workers andThey work with 48 suppliers in India, engaging 45,000+ direct co-workers and
approximately 400,000 coworkers in our extended supply chain.approximately 400,000 coworkers in our extended supply chain.
• India is the only IKEA country to have retail, sourcing, IKEA foundation and NextIndia is the only IKEA country to have retail, sourcing, IKEA foundation and Next
generation as its four strong pillars to create a strong and loved IKEA India.generation as its four strong pillars to create a strong and loved IKEA India.
• IKEA has been sourcing from India for the last 28 years and currently has 48 suppliersIKEA has been sourcing from India for the last 28 years and currently has 48 suppliers
with 45,000 direct employees and approximately 400,000 people in our extended supplywith 45,000 direct employees and approximately 400,000 people in our extended supply
chain.chain.

16. Countries with Ikea presence
• CanadaCanada
• ChinaChina
• FranceFrance
• GermanyGermany
• ItalyItaly
• United StatesUnited States
• NetherlandsNetherlands
• RussiaRussia
• SpainSpain
• SwedenSweden
• UnitedUnited
KingdomKingdom

17. Interesting facts about
IKEA
• Ikea owns and operates 381 stores in 47 countries.Ikea owns and operates 381 stores in 47 countries.
• The company is responsible for approximately 1% of world commercial-The company is responsible for approximately 1% of world commercial-
product wood consumption.product wood consumption.
• The Ikea website contains about 12,000 products.The Ikea website contains about 12,000 products.
• The world's largest Ikea store located near the KTX Gwangmyeong Station inThe world's largest Ikea store located near the KTX Gwangmyeong Station in
Seoul Capital Area, South Korea ,Seoul Capital Area, South Korea , 59,000 m2 (640,000 sq ft).59,000 m2 (640,000 sq ft).
• Ikea Saudi Arabia stores have some of the longest opening hours worldwideIkea Saudi Arabia stores have some of the longest opening hours worldwide
being open from 10am to midnight, 7 days a week.being open from 10am to midnight, 7 days a week.
• Every store has a play area, named Småland.Every store has a play area, named Småland.

18. THANK YOU 
• MADE BY- KASHISH SARDANA <BBA RM>MADE BY- KASHISH SARDANA <BBA RM>
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