Dropbox uses a freemium business model where basic services are free to attract users, while premium services that offer additional storage space and features are paid. It partners with companies like Amazon for data storage and HTC to offer free storage to Android users. Dropbox generates revenue from subscription fees for premium accounts with additional storage allowances beyond the free basic levels. It aims to make file storage and sharing easy across all devices through its intuitive interface and automatic synchronization features.

1. Business Model
Canvas-
Dropbox Inc.
Free as a Business Model

2. Model 3 Free as a business model
• At least one substantial customer segment is
continuously benefit from a free of charge offer.
• Non paying customers are financed by another part of
the business model (another customer segment). Free
offers have exploded on the internet because of the
low storage and digitizing costs.
• Different patterns make the free offer possible.
a. One segment continuously benefits
b. Freemium
c. Bait & Hook

3. One Segment continuously Benefits
Times of India
Key
Partners
Distributors
Government
Key
Activities
Newsgathering
Production(Prin
torOnline)
Value
Proposition
Up-to-date News
LowPrices
LargeReadershi
p
CustomerReach
Customer
Relationships
AuthenticNews
Customer
Segments
Readers
Advertises
Key
Resources
Reporting Infra.
Financial strength
Editorial People
Channels
Distributors
Online
CostStructure
ProductionCost
OperatingCost
Revenue Streams
SaleofNewspapers
AdvertisementRevenue

4. Freemium: Basics Free, Pay for more
Flickr: Photo sharing website of Yahoo
Key
Partners
Yahoo
Key
Activities
Platform
Management
Value
Proposition
Free Basic
Photo Sharing
Premium Photo
Sharing
Customer
Relationships
Mass
Customized
Customer
Segments
Casual Users
High Volume
Technical Users
Key
Resources
Flicker Platform
Brand
Channels
Flicker.com
Yahoo.com
Cost Platform Develop
Structure Storage Costs
Revenue Annual Subscription – Premium AC
Streams

5. Key
Partners
•Strategic partnership
with HTC
•(5GB free dropbox
storage to all Android
Users )
•Dropbox uses
Amazon’s Simple
Storage Serves (3S)
for Data Storage.
Key
Activities
•Promotion of service
•Continual
Development of
platform and services
•Troubleshooting for
customers
Value
Proposition
•Freemium Model
•Online Storage :
Backup
•Easy Access to data
•Accessibility :
Universal Application
•Simplicity of user
Interface
•Automatic
Synchronization of
data
•Risk Reduction :
Reliable Back up
Customer
Relationships
•Account Management
for Business
customers
•Personal assistance
through tech support
•Automated service
through Q&A section
•Communities : FB,
Twitter.
Customer
Segments
•Mass Market
•Existing Market
•Target : Everyone
using memory card or
email to transfer data.
Key
Resources
•Physical assests
(Servers, computer,
high speed internet
connection)
•Skilled HR
•Intellectual assets
•Growing financial
resources
Channels
•Direct and own:
Homepage
•Indirect : Referral
through users
•Other indirect
channels
•Partner channels
:online tech forums as
www.digg.com
Cost Structure
•2nd round of Venture capital was raised in 2011
to finance : Rapid Growth, Acquisitions,
Strategic Partnerships
Revenue Streams
•Pricing mechanism : Fixed List price
•Payment Model : Usage & Subscription fee
•Recurring revenue from ongoing payments

6. Submitted By :
• Namrata Jadhav : 58