Umich EECS441

1. Daniel Takayama - ydtak

2. • Backup
• Synchronization
• Sharing
What is Dropbox?

4. Dropbox – Founded
June 2007

5. Sept 2008
Dropbox – Public Launch
June 2007

6. Dropbox – Mailbox
March 2013June 2007 Sept 2008

7. Dropbox – Carousel
April 2014June 2007 Sept 2008 March 2013

8. Dropbox – Paper
October 2015June 2007 Sept 2008 March 2013 April 2014

9. Dropbox – Close Mailbox & Carousel
Dec 2015
October 2015June 2007 Sept 2008

10. Dropbox – Redesign
October 2017

11. REDESIGN
Old
New

12. Redesign
• Creativity
• Collaboration
• Living Workspace

13. How does Dropbox make money?

14. FREEMIUM BUSINESS MODEL

15. FREEMIUM BUSINESS MODEL

16. How much money?
• Private – Don’t know!

17. How much money?
• Private – Don’t know!
• Funding; Valuation: $10B
• 2011 Series B: $250M from Index Ventures
• 2014 Series C: $350M from BlackRock

18. How much money?
• Private – Don’t know!
• Funding; Valuation: $10B
• IPO 2017?
• $1B revenue
• Cash flow positive
• 500 million users

19. Competitors
Dropbox Google Drive OneDrive Box
Free Storage 2GB 15GB 5GB 10GB
Paid Storage
($10/mo)
1TB 1TB 1TB 1TB
Access Permissions Limited Limited Limited
File Size Limit 5TB 10GB 5GB

20. Competitors

21. Secret Sauce
• Simple and minimal design
• High performance
• User experience

22. Future Success?

23. Prediction:
Future Success?

24. Prediction:
Future Success?

25. Why ?
• Loss of enterprise share
• Management
• Commodification of cloud storage

26. References
• https://stocktwits.com/message/30725022
• https://techcrunch.com/2017/01/30/dropbox-1b-revenue-run-rate/
• https://mattermark.com/whats-dropbox-worth/
• http://www.adweek.com/brand-marketing/dropbox-wants-to-unlock-creativity-with-an-
unexpected-rebrand-that-features-a-trippy-video/
• https://www.fool.com/investing/2016/06/07/how-does-dropbox-make-money.aspx
• https://www.paysa.com/blog/2016/09/01/thinking-inside-the-box-spotlight-on-dropbox-jobs-
and-salary-trends/
• https://blog.cloudrail.com/cloud-storage-report-2017/
• https://amigobulls.com/articles/2017-08-14-all-you-need-to-know-about-upcoming-dropbox-ipo

27. Q & A