Ivan Kirigin discusses growing a monetized user base. He talks about his background in robotics and a failed startup. He then learned growth strategies at Facebook and Dropbox, including freemium models, referrals that provide bonuses to both referrer and referee, and automating user actions. For his new startup YesGraph, which helps companies with referral recruiting, he discusses applying similar freemium and viral growth strategies like allowing free individual use while charging for company-wide team use.
This document will help educate you on why you should get a newsletter started for your business, and it will
give you some helpful insight into how that can be accomplished.
Convert 2.0 - Frank Kern Official (FULL DOWNLOAD)AndrewBrunson4
If you're selling your own online products and services or doing affiliate marketing but don't know what to do, Frank Kern - the Godfather of Internet Marketing who consult for Tony Robbins, Russell Brunson, Peng Joon...and hundreds of entrepreneurs in the world will help you how to start and grow your online business easily and create your Internet campaigns that SELL
Become a Super Affiliate Marketing in 30 Days From The ScratchAndrewBrunson4
If you're feeding your family, would love to work with affiliate marketing but don't know how to start, please read this helpful ebook. It's the affiliate marketing challenge in 30 days and it will tell you the right mindset, right tools from Spencer Mecham, one of the best internet millionaire in the world.
Eight steps to creating a profitable sales funnel that will pay you on autopilot 24/7/365. Discover how simple it is to build a list and make money online with a giveaway report and a simple thankyou page....
This document will help educate you on why you should get a newsletter started for your business, and it will
give you some helpful insight into how that can be accomplished.
Convert 2.0 - Frank Kern Official (FULL DOWNLOAD)AndrewBrunson4
If you're selling your own online products and services or doing affiliate marketing but don't know what to do, Frank Kern - the Godfather of Internet Marketing who consult for Tony Robbins, Russell Brunson, Peng Joon...and hundreds of entrepreneurs in the world will help you how to start and grow your online business easily and create your Internet campaigns that SELL
Become a Super Affiliate Marketing in 30 Days From The ScratchAndrewBrunson4
If you're feeding your family, would love to work with affiliate marketing but don't know how to start, please read this helpful ebook. It's the affiliate marketing challenge in 30 days and it will tell you the right mindset, right tools from Spencer Mecham, one of the best internet millionaire in the world.
Eight steps to creating a profitable sales funnel that will pay you on autopilot 24/7/365. Discover how simple it is to build a list and make money online with a giveaway report and a simple thankyou page....
How To Find The Most Cost-Effective Email Marketing Software For YouMatthew Woodward
Learn how to choose the right email marketing software for you whether you're a blogger or a large business.
There are different benefits to each email marketing software platform and there's no 'one size fits all' solution, so here’s a breakdown for you!
5 ways to increase your affiliate commissionsChidi Nwadiuto
Affiliate marketing is a business model with huge opportunities for marketers. In this report, you’re going to learn how to tap fully into that potential so that you can start earning BIG while working LITTLE.
The term passive income essentially refers to any revenue stream that doesn’t require your constant attention and care.
For example, if you were to sell a mobile app then you could theoretically release the app onto the app store and then let the sales role in. You could then head off to retire to a tropical island and you’d still be earning the same money.
This is the dream for many internet marketers – to be able to earn cash while they sleep. Not only because... well that’s obviously amazing... but also because it means the business model is highly scalable. If you can release one hit app, you can release a hundred. You won’t be working any extra, but your earnings will have gone up x100!
The problem with releasing an app though is that it requires skill, time, money and luck. The Average Joe cannot simply decide that they are going to release a best-selling app.
That’s the bad news.
The good news though is that there are other ways you can make passive income. Some of these methods are incredibly simple and highly effective. And the best part of all is that anyone can use them.
Affiliate marketing is just such a method. I’m here to tell you that it’s time you sat up and took notice of this option. Moreover, it’s time you started doing it right.
Affiliate marketing really is a system that anyone can use to start making passive money online. It’s fool-proof and it requires no technical skill. The only reason that more people aren’t doing this is that they either don’t know about it, or they don’t really believe how powerful and effective it is.
Let’s put it simply: if you invest just a couple of hours each evening into affiliate marketing, then you can expect to eventually earn enough money that you can quit your day job.
The best part? You don’t even need to create a product yourself. You don’t even need to create your own marketing materials. You are going to simply to take an existing business model and duplicate it to start making money for yourself. It’s a copy-and-paste business plan. See? Fool proof!
Okay, so not quite fool proof.
In this report, you’re going to discover 5 ways that you can
start getting more from your affiliate marketing.
Passive income 30 strategies and ideas to start an online business and acqui...IbrahimAbdulazim
Chapter 1: Creating a
Passive Income from a small
budget
Chapter 2: Beginning with
Different Strategies and
Ideas
Chapter 3: Selling Physical
Products Online
Chapter 4: Membership
Sites
Chapter 5: Selling
Instructional Products
Generate More Leads, Traffic, User Engagement & Revenue With Social Media Qui...Matthew Woodward
Social media quizzes are great for driving traffic, user engagement, revenue and generating leads.
This guide will show you 3 great case studies, teaching you how to create & promote your own social media quiz, along with how to follow it up with marketing automation!
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis to your
subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
How to go from lead to camp family to returning family via email. Over 260 billion emails are sent every day. How do you stand out in the crowd without being spammy? Most camps are missing a huge opportunity to communicate to families, build credibility, and strengthen relationships from lead until the camper sets foot at camp. This session will cover how to choose campaign topics that build your credibility among potential, new, AND current families while creating an effective framework for your drip marketing journey from lead to new family. Plus, you will get tips for creating copy and subject lines for your emails that are meaningful and engaging.
Online Communication on a Shoestring - for Nonprofitslscheirer
Websites, email blasting, and social media can provide small nonprofit organizations with big benefits without a huge investment. In this seminar, we talk through the best practices and the low cost tools that can help you take advantage of the internet to better serve your mission – without breaking your budget.
Supernova Media presents Email Marketing 101. Tips including: building your mailing list, preventing unsubscribers, integrating email and social media, SEO and mobile devices.
How To Find The Most Cost-Effective Email Marketing Software For YouMatthew Woodward
Learn how to choose the right email marketing software for you whether you're a blogger or a large business.
There are different benefits to each email marketing software platform and there's no 'one size fits all' solution, so here’s a breakdown for you!
5 ways to increase your affiliate commissionsChidi Nwadiuto
Affiliate marketing is a business model with huge opportunities for marketers. In this report, you’re going to learn how to tap fully into that potential so that you can start earning BIG while working LITTLE.
The term passive income essentially refers to any revenue stream that doesn’t require your constant attention and care.
For example, if you were to sell a mobile app then you could theoretically release the app onto the app store and then let the sales role in. You could then head off to retire to a tropical island and you’d still be earning the same money.
This is the dream for many internet marketers – to be able to earn cash while they sleep. Not only because... well that’s obviously amazing... but also because it means the business model is highly scalable. If you can release one hit app, you can release a hundred. You won’t be working any extra, but your earnings will have gone up x100!
The problem with releasing an app though is that it requires skill, time, money and luck. The Average Joe cannot simply decide that they are going to release a best-selling app.
That’s the bad news.
The good news though is that there are other ways you can make passive income. Some of these methods are incredibly simple and highly effective. And the best part of all is that anyone can use them.
Affiliate marketing is just such a method. I’m here to tell you that it’s time you sat up and took notice of this option. Moreover, it’s time you started doing it right.
Affiliate marketing really is a system that anyone can use to start making passive money online. It’s fool-proof and it requires no technical skill. The only reason that more people aren’t doing this is that they either don’t know about it, or they don’t really believe how powerful and effective it is.
Let’s put it simply: if you invest just a couple of hours each evening into affiliate marketing, then you can expect to eventually earn enough money that you can quit your day job.
The best part? You don’t even need to create a product yourself. You don’t even need to create your own marketing materials. You are going to simply to take an existing business model and duplicate it to start making money for yourself. It’s a copy-and-paste business plan. See? Fool proof!
Okay, so not quite fool proof.
In this report, you’re going to discover 5 ways that you can
start getting more from your affiliate marketing.
Passive income 30 strategies and ideas to start an online business and acqui...IbrahimAbdulazim
Chapter 1: Creating a
Passive Income from a small
budget
Chapter 2: Beginning with
Different Strategies and
Ideas
Chapter 3: Selling Physical
Products Online
Chapter 4: Membership
Sites
Chapter 5: Selling
Instructional Products
Generate More Leads, Traffic, User Engagement & Revenue With Social Media Qui...Matthew Woodward
Social media quizzes are great for driving traffic, user engagement, revenue and generating leads.
This guide will show you 3 great case studies, teaching you how to create & promote your own social media quiz, along with how to follow it up with marketing automation!
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
In a nutshell, you send out your eZine issues on a periodical basis to your
subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
How to go from lead to camp family to returning family via email. Over 260 billion emails are sent every day. How do you stand out in the crowd without being spammy? Most camps are missing a huge opportunity to communicate to families, build credibility, and strengthen relationships from lead until the camper sets foot at camp. This session will cover how to choose campaign topics that build your credibility among potential, new, AND current families while creating an effective framework for your drip marketing journey from lead to new family. Plus, you will get tips for creating copy and subject lines for your emails that are meaningful and engaging.
Online Communication on a Shoestring - for Nonprofitslscheirer
Websites, email blasting, and social media can provide small nonprofit organizations with big benefits without a huge investment. In this seminar, we talk through the best practices and the low cost tools that can help you take advantage of the internet to better serve your mission – without breaking your budget.
Supernova Media presents Email Marketing 101. Tips including: building your mailing list, preventing unsubscribers, integrating email and social media, SEO and mobile devices.
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
How to make your website an effective business tool in 2016Michael Ginsburg
Your website is not some work of art but rather a BUSINESS TOOL first and foremost.
As a business tool, it's primary goal is to increase your bottom line & generate good R.O.I on the money and/or time (if you've built it yourself) you've invested in it.
Everything else is secondary to that!
This is the slide deck I've used in a recent live webinar to my clients in which I've gone through the features & functionality your website MUST have in 2016 in order to be an effective business tool.
Philip Illum Thonbo: Stay humble, start with problems - Digital Commerce at B...Boye & Co
Digital Commerce is changing the conversation from who and why to what if. Even though adoption rate seems fast, general consumer needs is still behind tech innovation. We stray away from looking into basic human needs, and start to wonder “what if?”
I'm pretty sure very few customers came to Jeff Bezos three years ago because they were annoyed that they weren’t able to walk into a store, grab whatever they needed, and walk out without actively interacting with a single person - or machine.
Real Estate marketing especially with social media has dramatically lowered our cost and increased our reach. Too Often Oklahoma REALTORS® as well as in other states spend their way into success but don't have much profit to show for it. This class will be about how to use resources like Youtube and Facebook at no or low cost as well as outsourcing repeatable task that are not productive to do ourselves.
A Super Affiliate is a top affiliate who is at the acme of their game in the affiliate marketing industry and rises above and beyond other affiliates by having very profitable, successful affiliate marketing programs. They generate the biggest percentage of an affiliate program's profits.
Not every membership website is created equal; however the most successful ones tend to share some common traits.
Whatever your niche or market, the mindset you bring to running your membership, and the core principles you apply to your marketing and day to day operations will typically determine how far you can go.
In this episode of The Membership Guys Podcast, discover the 7 essential elements every successful membership website has, and how you can make sure your own site is up to scratch...
Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
INTRODUCTION TO GROWTH HACKING
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Liam Reynolds, Founder, True Up
Low and No cost real estate marketing plan for Enid OklahomaJoe Pryor
Realtor@ presentation for Enid Oklahoma to show how for very little cost you can have a great marketing plan that reaches people, converts leads, and makes more money for you instead of making money for everyone else.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Growing a monetized user base
1. Growing a Monetized
User Base
Ivan Kirigin
ivan@yesgraph.com
@ikirigin
Hi, I’m going to talk about growing a monetized user base. Please email me
with questions and feedback, and follow every burrito I eat on tweet. I’m
going to talk a bit about my background, how I came to work on growth, a
lot about Dropbox, and a little bit about my new startup, YesGraph.
2. Robots
YC
Dropbox
I started out in robotics putting sensors on bomb
disposal robots. I didn’t think there were many
product to be built in robotics, so I did a startup called
Tipjoy. We were in the W08 class of YC, and overall
we failed completely.
I had such a chip on my shoulder about it that I
became obsessed with growth. This was around the
time of startup lessons learned, the lean startup, and
Facebook’s meteoric growth, so there was obviously a
better way.
I went to work on Credits at Facebook, and learned
that they applied the same user growth strategies to
credits that they did to the normal user base. The
same is true of the advertising user base. So if you’ve
ever gotten a newsletter after running an ad, consider
that just like being tagged in a photo: a re-
engagement mechanism.
This is fascinating! There was clearly an approach that
worked, a process, and it could be applied to really
different products. So when I went to go work at
Dropbox, it was a natural fit to work on growth.
3. Freemium
Let’s review Freemium. Having a paid product is
actually a really big barrier to adoption. People are
asked to pay without really knowing the value of the
product.
Instead, you cast a wider net by making part of your
service free, and eventually people pay for it. One
common mistake is putting engaging features in the
paid tier. If the whole point is getting more people,
losing them because they didn’t stay engaged means
they won’t stick around to pay you money.
Dropbox had a great arrangement here. With the
space you have in your Dropbox, the free tier is small
but enough for just getting started. Then as you get
more into the service, you want more space. There is
no feature that is cut off from you on the free tier.
This is more nuanced than a funnel from free to paid
with the enterprise tier, called Teams. Many free
users have Dropbox at work, and having them there
means it is far more likely to get the enterprise sale
done. The inside sales problem is much easier.
4. Referrals
PRODUCT
I want to talk about referrals, but before
we do, we need to talk about product. You
can’t talk about a way to boost word of
mouth spread of your product without
highlighting that you need to have a great,
noteworthy product to talk about. It is
essential.
Dropbox has an amazing product. It solves
such an important problem with no
confusing configuration and with an
incredibly low error rate. The team there
worked really, really hard to get here.
This is great news! You don’t need a da
Vinci designer to glean your product from
the ether. You just need to put in the time
and hard work to smooth out the rough
edges to make something people want.
5. Referrals
The way the Dropbox referral
program works is that one user
sends a link to a new user to sign
up. When they do, they both get
a space bonus.
This referral invite might go
through email or over by posting
a link to Facebook or Twitter.
Only after the new user actually
starts using Dropbox does the
bonus gets triggered. They each
get a 250Mb bonus, which was
updated to 500Mb.
6. Norms
Symmetry
2 / 0.25 / 50
Lifecycle
There are a few reasons that aren’t so obvious why this
program works so well.
Norms. When you’re dealing with a virtual currency like GB,
you keep the user thinking in terms of social norms, not
market norms. If you assigned a price like $2 per referral, the
user wouldn’t be nearly as eager to sell out their friends for
so little money.
Symmetry. Both the old and new user get a bonus. The
reason the new user signs up isn’t the bonus (though it
might help), but that there is an invite in their inbox telling
them to join Dropbox. The real reason the symmetry matters
is so that the sender feels like they aren’t spamming their
friends. Instead, they are giving a gift.
2/0.25/50. The ratio of free, referral bonus, and paid matter.
If the bonus is too small, no one cares. If it is too little
compared to the free tier, no one cares. 250Mb is enough to
store a lot. If the bonus gets you too close to the paid tier,
you’re going to cannibalize subscriptions.
Lifecycle. The user is asked to make referrals, but not right
away. It is when they are deep into Dropbox and run out of
space that they are prompted to send referrals. This is great,
because they love the product and want to get referrals to
get space. Then they might use the bonus up and send
referrals again, and again, and maybe subscribe. The vitality
isn’t early in the user lifecycle and it isn’t just once.
7. messaging
/gs
P.S.
/edu
/spacerace
Messaging. Dropbox is really conservative with messaging.
They only send really high quality messages. Where are the
newsletters, or promotion of platform apps, or weekly
notifications of what others changed in your shared folders?
Those would be awesome! But Dropbox doesn’t do that unless
the quality can be high enough. As a marketer, this stinks. I
think most of the promotions we ran around referrals were
effective simply because users that didn’t know about the
referral program learned about it from incidentally broader
messaging.
/gs. This is a page new users see after they sign up. It is a
guided tour that takes users through the different parts of
Dropbox. It introduces referrals. It also introduces getting a
bonus for doing something, because if you finish the quest, you
get extra space.
P.S. You need to weigh the benefit of a growth effort by the
engineering cost. The single biggest boost to referrals when
normalized by the effort was adding a P.S. to transactional
emails that promoted referrals. So you get a notification saying
Bob Trevins joined your shared folder, and P.S. Get extra space
free.
/edu /spacerace. Dropbox loves students. They are super social
and super cheap, so they fit really well with referrals. Dropbox
doubled the amount of space students get and then doubled
down on that effective strategy with the Space Race. The
former worked really well because they messaged everyone
with an @*.edu email address. Yay for more messaging!
8. Let’s talk about Dropbox for Teams. At one point,
this promotion on the signed in home page was a
huge source of leads for teams.
Think about that. There are a huge number of best
practices around lead generation and qualification
for SAAS products. Ads and PR should be included
there too. And here we have Dropbox getting
ahead with a house ad. This really highlights how
much freemium matters. That wide net catches
many people in companies, and those companies
want more control while also enabling the agile
sharing and collaboration Dropbox provides.
Remember those awesome social students? It
turns out they get jobs when they leave college,
and they continue to use the tools they love at
work. It isn’t as simple as free to paid to enterprise.
It is much more exciting than that.
9. /photos
!
Samsung & /gs
I know only one “Growth Hack”. Everything else is a tactic that might not
apply to what you’re doing. Here it is:
If you want something to happen more, ask. If you want something to
happen a lot more, automate it.
Asking might mean a bigger call to action, or an email notification.
Automating is where it gets interesting.
Dropbox made it so every time you plug in your phone, camera, or SD card,
the desktop client sucked up all your photos and videos. Awesome! That
dramatically increased the amount of stuff you care about in your Dropbox.
For mobile, it’s even better. Every photo and video you take is in Dropbox.
This experience enabled an awesome integration with Samsung, where
Dropbox was part of the out of box experience. The problem was that
Samsung wanted to give lots of free Dropbox space to do the integration,
but those users might not become good Dropbox users.
The solution was to couple the getting-started tour with the bonus space.
Now only good users would get the bonus. It’s a win-win, and really
highlights the interplay of awesome product experiences, really agile BD, and
simple tools like an effective onboarding tour.
10. YesGraph
Let’s see how some of these ideas
are being applied at my new
startup, YesGraph.
YesGraph helps companies scale
referral recruiting. We make it
easy to get your whole team
involved to recommend people
you know are good.
We take your contacts on
Facebook, email, and LinkedIn,
and organize them according to
the role you’re looking to fill. You
know which of your contacts are
good, and make it easy to
recommend them.
11. Freemium
The core product value is referrals.
We don’t want any barrier to
sending referrals, so individuals can
sign up, invite connectors, and get
referrals for free.
People will pay once they get their
whole team involved, to review
referrals and invite others to make
recommendations.
This also changes the social graph
reach. Your whole team can invite
people to make recommendations
outside the company, which is much
broader than the individual tier of
inviting people you know to make
recommendations.
12. Signup
Job
Invite
Signup
Refer
For us, we don’t have a referral system like
Dropbox, but our invites are really
important. They are a core part of the
product.
A user signs up, creates a job, invite people
they trust. Those people signup, connect,
and make referrals.
There is a social network within
companies that the market has largely
ignored. Not all invites are created equally.
We want to help improve this by finding
the right people in their network to invite.
Maybe they have many mutual contacts,
maybe they work at the same company,
many they know many people appropriate
for the job.
This is going to be a bottomless well of
optimization.
13. Signup
Job
Invite
Signup
Refer
How is this viral?
If you ask people outside
your company for help,
they’ll go and create a job
on YesGraph and go
through the invite
process as well. This is
the most direct version.
This makes sense if the
person invited is a hiring
manager or recruiter.
14. Signup
Job
Invite
Signup
Refer
Share
But it might be more subtle than
that. If you’ve curated your
contacts on YesGraph, but you’re
not hiring, sharing those contacts
could be a better way to grow.
Knowing your role within your
company and the roles of your
friends will help make this invite
process much smoother.
This really highlights how early
we are at YesGraph. The correct
answer is that we’re going to do a
bunch of experiments to find out
what is the most efficient way to
grow virally. We’ll do the same for
all our growth channels.
15. Questions
Send email to
ivan@yesgraph.com if
you liked this talk. I’d be
happy to talk about
growth.
If you’re looking to hire,
you should try YesGraph.
We’d love to get your
feedback:
yesgraph.com