The document discusses the Business Model Canvas, which is a strategic management template for developing or documenting business models. It consists of 9 blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Each block represents an important aspect of a business model that must be considered, such as determining customer segments, creating value propositions, delivering value through channels, building customer relationships, generating revenue, managing resources, defining activities, partnering with others, and controlling costs. The canvas provides a holistic view and common language for discussing business models.
4. Business Model Canvas is a strategic
management and lean startup template for
developing new or documenting existing
business models.
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5. Customer Segments
This first element makes us have to determine
which customer segments will be targeted by
our business. For example, an airline issues 2
products to meet the needs of 2 different
customer segments or there are 2 television
stations that present 2 different events to meet
different customer segments.
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6. Value Propositions
Value propositions will discuss the
benefits or benefits of what customers will
get if we choose our business. This is an
opportunity for us to describe the
strengths and advantages that distinguish
our business from other businesses.
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7. Channels
Through the use of the right channels, we
can only deliver value propositions to
customer segments. So, thinking about
channels is also one of the most
important elements for business success.
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8. Revenue Streams
The flow of income is certainly one of the
main goals of a business. So that this one
element must be managed as much as
possible to increase business income. Do
not let raw materials, products or
performance not be utilized optimally and
cause losses to the business.
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9. Customer Relationship
The fifth element discusses how our
relationship with customers is woven. It
requires strict and intensive supervision
so that our business customers are not
easily turned to other businesses simply
because of the poor relationship.
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10. Key Activities
What activities should be carried out to
create effective value prepositions? This
certainly becomes an important
discussion in the key activities element.
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11. Key Resources
In order to be able to refer to business
goals, we certainly have to manage the
business resources as much as possible.
All types of resources ranging from
managing raw materials, structuring HR
and structuring operational processes are
of concern in making business models.
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12. Key Partnership
Good business is not only able to build
relationships with customers. Because
the relationship with the supplier or
marketing team must also be considered.
There is nothing wrong with establishing
good relationships to create a business
cycle in accordance with expectations.
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13. Key Partnership
Good business is not only able to build
relationships with customers. Because
the relationship with the supplier or
marketing team must also be considered.
There is nothing wrong with establishing
good relationships to create a business
cycle in accordance with expectations.
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14. Cost Structure
The final element that is not less
important than the other eight elements is
the structure of business financing.
Managing costs efficiently will make our
business run more efficient and can
minimize the risk of loss.
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