The document discusses the key elements of a Business Model Canvas, which is a strategic management and lean startup template used to develop or document existing business models. It outlines the 12 key elements as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure, and provides brief descriptions of each element and why they are important considerations for any business model.
2. Business Model Canvas is a strategic
management and lean startup template for
developing new or documenting existing
business models.
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3. Customer Segments
This first element makes us have to determine
which customer segments will be targeted by
our business. For example, an airline issues 2
products to meet the needs of 2 different
customer segments or there are 2 television
stations that present 2 different events to meet
different customer segments.
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4. Value Propositions
Value propositions will discuss the benefits or
benefits of what customers will get if we
choose our business. This is an opportunity
for us to describe the strengths and
advantages that distinguish our business
from other businesses.
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5. Channels
Through the use of the right channels, we
can only deliver value propositions to
customer segments. So, thinking about
channels is also one of the most important
elements for business success.
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6. Revenue Streams
The flow of income is certainly one of the
main goals of a business. So that this one
element must be managed as much as
possible to increase business income. Do not
let raw materials, products or performance
not be utilized optimally and cause losses to
the business.
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7. Customer Relationship
The fifth element discusses how our
relationship with customers is woven. It
requires strict and intensive supervision so
that our business customers are not easily
turned to other businesses simply because of
the poor relationship.
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8. Key Activities
What activities should be carried out to
create effective value prepositions? This
certainly becomes an important discussion in
the key activities element.
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9. Key Resources
In order to be able to refer to business goals,
we certainly have to manage the business
resources as much as possible. All types of
resources ranging from managing raw
materials, structuring HR and structuring
operational processes are of concern in
making business models.
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10. Key Partnership
Good business is not only able to build
relationships with customers. Because the
relationship with the supplier or marketing
team must also be considered. There is
nothing wrong with establishing good
relationships to create a business cycle in
accordance with expectations.
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11. Key Partnership
Good business is not only able to build
relationships with customers. Because the
relationship with the supplier or marketing
team must also be considered. There is
nothing wrong with establishing good
relationships to create a business cycle in
accordance with expectations.
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12. Cost Structure
The final element that is not less important
than the other eight elements is the structure
of business financing. Managing costs
efficiently will make our business run more
efficient and can minimize the risk of loss.
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