Sosm online video and social media


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Sosm online video and social media

  1. 1. Contact Info: Darcy Campbell Mobile: 902.577.8742 Skype: darcy.shotonsitemedia Email: Website: Facebook: Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1
  2. 2. Online Video and Social Media Presented by Darcy Campbell Shot on Site Media
  3. 3. Stages of Online Video Production <ul><li>Pre-production: creative development, planning, scripting, storyboarding, location scouting, etc </li></ul><ul><li>Production: shooting your video </li></ul><ul><li>Post Production: video and sound editing </li></ul><ul><li>Online Distribution: getting your video out to the masses </li></ul>
  4. 4. Social Media during Pre Production <ul><li>Social Media can be an invaluable asset in the development stage of your video project </li></ul><ul><li>Ask your online community for input about video ideas, what they would like to see, possible actors, location suggestions, etc. </li></ul><ul><li>Raise awareness of your video project </li></ul>
  5. 5. Social Media during Pre-Production
  6. 6. Social Media in Production through Post-Production <ul><li>Post behind the scenes stories, photos and video </li></ul><ul><li>Keep your online community informed and they will start to develop an attachment to your project </li></ul>
  7. 7. Social Media and Online Distribution <ul><li>Most important part of your video project </li></ul><ul><li>There are several places to put your video </li></ul><ul><li>Capitalize on new online opportunities </li></ul><ul><li>Go Viral </li></ul><ul><li>Develop a strategic release plan! </li></ul>
  8. 8. What came first: the video or the viral? <ul><li>A viral video is a video clip that gains </li></ul><ul><li>widespread popularity through the process of </li></ul><ul><li>Internet sharing, typically through email or </li></ul><ul><li>Instant messaging, blogs, social media and other </li></ul><ul><li>media sharing websites. </li></ul>
  9. 9. Online Release Strategy <ul><li>Editorial outreach program – contact bloggers, site editors, online news outlets </li></ul><ul><li>Contact key social network influencers and get them to promote your video </li></ul><ul><li>Industry newsletters and websites </li></ul><ul><li>Cost per click advertising </li></ul><ul><li>Social media marketing </li></ul>
  10. 10. Get on YouTube <ul><li>90% of online videos are viewed on YouTube </li></ul><ul><li>#2 search engine </li></ul><ul><li>Quality has increased dramatically over the last year allowing for HD video </li></ul><ul><li>Create and brand your own channel </li></ul><ul><li>Include links in the first line of your description as well as a great text description; this will improve your page rank and better page indexing for search engines </li></ul>
  11. 11. Cont’d <ul><li>Easily connect to your Facebook and Twitter accounts </li></ul><ul><li>Build presence in the YouTube community by subscriptions </li></ul><ul><li>YouTube plays on smart phones </li></ul><ul><li>YouTube provides you with analytics </li></ul><ul><li>YouTube will drive traffic to your site! </li></ul>
  12. 12. Facebook’s Video App <ul><li>Good quality </li></ul><ul><li>Allows for easy user commenting and sharing </li></ul><ul><li>Tag people in your video; this widens exposure </li></ul><ul><li>Doesn’t currently track views </li></ul>
  13. 13. Live Online Streaming <ul><li>Lots of opportunity and growth in online streaming </li></ul><ul><li>More accepted and accessible than ever </li></ul><ul><li>Technology is here now to stream quality multi-camera High Definition broadcast </li></ul><ul><li>Allows for new ways to generate revenue </li></ul><ul><li>Stream can easily be recorded and posted online after event for on-demand viewing </li></ul>
  14. 14. Cont’d <ul><li>Easily connect and communicate with niche audience worldwide </li></ul><ul><li>Online Chat and Social Media plugins allow for real time communication with your audience </li></ul>
  15. 15. Example of interactive online streaming
  16. 16. Budget for Online Video <ul><li>Stop making DVD’s </li></ul><ul><li>Create short pieces to play at events and post online after the event </li></ul><ul><li>Combine video project to make multiple versions ie. 30 second TV commercial and a 2 minute online video </li></ul><ul><li>Make your own videos </li></ul>
  17. 17. ?
  18. 18. Thank You Thanks!
  19. 19. Contact Info: Darcy Campbell Mobile: 902.577.8742 Skype: darcy.shotonsitemedia Email: Website: Facebook: Studio: 319 Charlotte St. 3rd Flr., Sydney NS, B1P 1E1