How to generate leads effectively

2. Introduction
● Startups require marketing to bring
their products into the limelight
effectively.
● A proper lead generation technique
always brings in more leads for the
startup.

3. What is Lead Generation?
● Lead generation is the approach of
getting strangers interested in your
product or service.
● Lead generation is the marketing
process of inciting and obtaining an
interest in a product or service to
develop a sales pipeline.

4. 11 Effective Lead Generation
Ideas For Every Startup:

5. 1) High-quality blog content
● Startups usually lack the big budget for
advertising and promoting their
products.
● And with content marketing you can
write high-quality blog content,
ensuring that it gets more traffic into
your website while creating more
inbound sales leads.

6. 2) Promotion through Facebook Ads
● People are intensively active in their
social life, and one of the best places
to find a huge gathering is Facebook.
● With the increase in the number of
people using social media,
promoting and marketing through
Facebook Ads is one of the best lead
generation ideas.

7. 3) Optimising landing pages
● With the help of SEO best practices, you
can optimise the landing page of your
startup.
● Some of the key points to look out for in
this idea are the implementation of
customer testimonials, engagement
signup form, etc.

8. 4) Give free trials
● Free trials serve the purpose of getting
leads for your product.
● Trial offers like “free signup and utilisation
of the featured product for 14 days or 30
days” work indeed and often helps in
capturing more leads.

9. 5) Retarget marketing
● Retarget Marketing works wonders and
enables your startup to tag site visitors.
● Prospects who weren’t ready earlier
might get convinced to buy if the brand
stays in their mind.

10. 6) Gmail Ads
● Another brilliant way of generating a
massive amount of leads is through
Gmail Ads.
● You can target your AdWords
campaign only ever to reach people
who receive emails from your
competitors.

11. 7) Provide better offers
● Providing lucrative offers helps in getting a
3x or 5x conversion rate on your website.
● You can try out different offers to find out
the best possible offer that gets you the
highest conversion.

12. 8) Hosting joint webinars
● Joint webinars are amongst the latest
lead generation ideas.
● It is a very new concept in lead
generation and is useful at the same time.

13. 9) Connect with thought leaders
● Another prominent lead generation idea
involves influencer marketing.
● A blog post or podcast shoutout with show
notes mentioning your website link on it or
even an e-book does wonder in getting you
more leads.

14. 10) Write answers on Q&A sites and forums
● With answering on forums and Q&A
sites, you build a platform for your
brand and put your product name in
front of those seeking relevant
solutions to the problems they have.

15. 11) Charm of giveaways
● By hosting giveaways, you create an
atmosphere that enables you to gather a
massive number of leads.
● The trick to having a proper giveaway is simple.
You need to find out the real wants of people.

16. To know more about this topic, check out
:
https://digest.myhq.in/effective-lead-generation-ideas-startups/
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