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Content marketing tips & tricks

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Content marketing tips & tricks

  1. 1. START Content Marketing Tips & Tricks Yael Kochman Marketing & community @Roojoom Connect with me @yaelkochman
  2. 2. What is Content Marketing? 2 Source Yael Kochman, marketing manager @ Roojoom.com A marketing technique of creating & distributing valuable, relevant & consistent content to attract & acquire a clearly defined audience – with the objective of driving profitable customer action.
  3. 3. Advantages 3  Cheap (and even “free”)  Anyone can do it (but few do it really well)  Ever Green  Contributes to SEO Yael Kochman, marketing manager @ Roojoom.com
  4. 4. The challenges 4 Source Yael Kochman, marketing manager @ Roojoom.com
  5. 5. In short 5 Yael Kochman, marketing manager @ Roojoom.com
  6. 6. Breaking it down 6 Yael Kochman, marketing manager @ Roojoom.com  Create  Distribute  Valuable, relevant & consistent  Drive (profitable) customer action
  7. 7. Create 7 Source Yael Kochman, marketing manager @ Roojoom.com
  8. 8. Tip 1 8 Yael Kochman, marketing manager @ Roojoom.com Use materials from your daily work to produce content.
  9. 9. Tip 2 9 Yael Kochman, marketing manager @ Roojoom.com Let others contribute: Guest posting (example) Collaborative articles (example)
  10. 10. Tip 3 10 Yael Kochman, marketing manager @ Roojoom.com Use curation platforms to create something NEW out of existing content
  11. 11. Breaking it down 11 Yael Kochman, marketing manager @ Roojoom.com  Create  Distribute  Valuable, relevant & consistent  Drive (profitable) customer action
  12. 12. Distribute 12 Yael Kochman, marketing manager @ Roojoom.com Help others share your content by making it easy for them to share with one click. (tweet this)
  13. 13. Breaking it down 13 Yael Kochman, marketing manager @ Roojoom.com  Create  Distribute  Valuable, relevant & consistent  Drive (profitable) customer action
  14. 14. Valuable & relevant 14 Yael Kochman, marketing manager @ Roojoom.com Who is your target audience? What interests them? What added value can you provide? What’s already out there – and how can you stand out?
  15. 15. 80/20 Rule 15 Yael Kochman, marketing manager @ Roojoom.com Use feeds & tools to discover content relevant to your audience and share it
  16. 16. Breaking it down 16 Yael Kochman, marketing manager @ Roojoom.com  Create  Distribute  Valuable, relevant & consistent  Drive (profitable) customer action
  17. 17. Drive action 17 Yael Kochman, marketing manager @ Roojoom.com To make sure your content is driving an action, make sure to include a Call-to-Action 1) Clear and focused 2) Use only ONE CTA at a time 3) Stand out COLOR , FONT , SIZE 4) Location 5) Optimize
  18. 18. Free(mium) tools 18 Yael Kochman, marketing manager @ Roojoom.com Create/ curate: • Roojoom • Spundge • Scoop.it • Medium Distribute HootSuite, Buffer, Oktopost Discover Swayy, HootSuite Drive action • Button generator • Share link generator
  19. 19. The end 19 Yael Kochman yael@Roojoom.com Thank you!

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