Social Promotion
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Some great tips on how to use paid social to get your content in front of the right people.
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Social Promotion
- 3. Some of Our Clients
- 4. Social Media Advertising Platforms
- 6. Objective Audience Budget Creative Why do I need to Create an Ad?
- 8. Facebook : Boosted Posts
- 10. Boosted Posts
- 11. What to Think About Age Gender Location Platform Interests Behaviors Audience
- 12. Boosted Posts
- 14. Target Audience
- 15. Carousel Adverts
- 16. Begin Targeting
- 17. Golf The Masters Tiger Woods Buba Watson Reach vs Results
- 19. Audience Types
- 20. Custom Audience
- 21. • Measure cross-device conversions • Optimize delivery to people likely to take action • Automatically build audiences for website visitors to retarget Facebook Pixel
- 24. 9 Canvas Adverts
- 25. http://tinder.pt/canvasads A New Type of Content
- 27. Think Outside the Box … or the canvas!
- 28. Get Creative! Good Ad Copy 1. Go Big or Go Home 2. Do Your Homework 3. Never Talk down to Your Customers 4. The Headline is 80% 5. Your Copy Is Important. Treat It That Way.
- 29. Less than 20% Text Creative: The Good
- 33. AB Test Test , Test , Test!
- 34. Budget
- 35. Best Performing DemographicNot Responding to Promo Demographic Optimisation
- 36. Placement Optimisation Keep Running Switch Off! Placement Optimisation
- 37. How to get the most from your ads…
- 38. Twitter
- 39. Type of Campaign
- 42. If you don’t ask you don’t get.. Call to Action (CTA)
- 45. Thank You
- 46. • Experiment to build the perfect audience Thank YouWhat to Remember • Choose Your Objective Wisely • Creative Matters • Test , Test, Test • Optimise to get more bang for your buck • Don’t forget about Native Ads
- 47. Thank You
- 48. Strategy Online Advertising Content Marketing SEO Brand Monitoring Social Media Analytics Design Thank You
Editor's Notes
- Hi Guys. Hope your all enjoying the day so far. My name is katy anna mohan and I’m going to show you some tips about using social media to get your content in front of the right people.
- Communicatios Graduate, Musician and Social Media Manager.
- Some Brands We’ve Worked with
- Every Social Media Platform has their advertising counterpart. Here’s where your content can reach people that it matters to. Good content can be great content when it gets into the right circles.
- The king of content dispersal. We’re always on it – We think of it as down time. Use this to your advantage and get your consumers thinking about your brand in an organic way.
- No matter how cool your content is you need to think clever when you promote it and cut the fluff, creativity is important but how you structure your campaigns is just as important! Objective – What do you want the user to do Audience- Who do you want to reach – who will this affect? Strike a reaction from? Budget – How much can you afford to put in ( Don’t just think about the mediocre pieces) Creative – The creative aspect is sooo important , are you going humous, informative, click bait-y etc.
- Objectives on Facebook are plentiful and there are so many to choose from for different marketing needs. The 3 you will want to be aware of for content marketing are Boosted Posts Send people to your website Get video Views
- When you visit your Facebook Insights page, you can see which posts are performing well and which ones are being ignored. Don’t make the mistake of boosting only the posts that aren’t garnering engagement–that’s a waste of your ad budget. Instead, look at the posts that are already performing well and boost them to make them perform even better. Press 1. insights 2. Post 2 & Post 4
- There are actually 4 different methods for boosting your posts. People who like your page People who like your page and their friends Peopl who you choose through targeting You can do this quite easily but in a limited way (5 Interests) no detailed targeting.
- The most advanced way to boost - Facebook Business Manager - Boosted Post Objective Choose the page & post and use detailed targeting to hit the right people. This is where your content can get in front of the right people.
- The importaqnce of reach can be seen here. Just like alz case , look at how many people you eliminate (equally as important in sales)
- Broader the targeting – allow you to reachmore people but the less accurate The more defined the tagetting – reach less people but more accuarte
- How do we get accurate – using people that use your website and have previously engaged with your content or your brand.
- Create custom audiences out of your data
- The Facebook Pixel is magical – you just tell it to do what you want It to do and it responds. Get your developers or IT crowd (look up on youtube) help to attach the code to your site You can not only see the different activity that’s happening on your site you can also use this info to your advantage. End Game The history of sunglasses – Sell sunglases .. You can remarket by using the facebook pixel.
- Look alike audiences are similar. In the sense that you go to your custom audiences and say This audience is old This audience is too small This audience needs a new location You’ll find different people with almost identical traits and behaviors.
- Your saved audience is like old reliable, once your happy with an audience you know it has worked – save it you can use it again and again to ensure you keep your success coming.
- Okay so on the points of creative I showed you Carousel adverts at the time of that campaign they were super new If I was to do that now – I’d use Carousel adverts.
- Canvas is a full-screen, mobile-optimised, post-click experience that can feature a combination of images, videos, text and links. You can add a Canvas to Clicks to Website and Website Conversions Facebook adverts.
- Build up the components as you want – don’t need a graphic designer
- Serrena Williams – timelines, interactive content pieces
- Here’s some little nuggets about creatives.
- Good CTA Not Cluttered Interesting Creative Headline
- What works for you and your brand?
- Auctions – Bids Advice Let campaign run for 3 days and adjust if needed Facebook Recommends a 7-10 day campaign where possible, if you want to run for longer you’ll need to freshen up your creative, something I’ll come on to a little later.
- So here’s the results for demographics for facebook – what you need to look at are Reach Vs Result
- Placemnt is something people forget about where am I seeing the ad.
- 3 more tip to get the most out of your ads are: Schedule – If your content piece is about Coffee and waking up maybe schedule that promo for morning time. See what works best? Also for bigger busgets try lower your CPC manually and see if you can keep the spend down. Take away placements that don’t work and are too expensive.
- Similar to facebook you’ve got objectives. Here what a creative looks like on twitter. – website cards are composed of Image tweet and Headline . No CTA anymore 0- twitter said its not working.
- Here’s a nice hack – If your content is on Irish Mammies or and article on the best irish satings use a show that would appeal to the audience you are trying to reach to target to them.
- Similarly if you have done an interactive piece on the rio Olympics well make sure you target those who are wartching it! You can also target to people who follow certain twitter handles and that have specific interests. You can also upload target audiences however they are not as advanced as facebook.
- Use Good CTA, Twitter says a call to action that is within the bosy of text speaks louder than a button so keep this in mind when tweeting , Facebook has a broad menu of options AB test these too.
- Beyond social there is a world of native advertising to be explored. Try posting up your content on Taboola, Stumble Upon and Outbrain , They are platforms that will place your content on good publishing sites and let them gain traffic and reputation.
- Here’s a quick glance at what thay looks like.
- Once you’ve got all that your good.