This document provides 11 tips for creative banner design to effectively promote products and engage customers. The tips include consistently placing the logo, appealing to emotions with copy and images, using the brand color primarily with a pop of color for calls-to-action, tying banners to larger marketing campaigns, asking questions that the brand provides the answer to, using longer descriptive text for calls-to-action, featuring brand ambassadors if applicable, adding mouse arrows to calls-to-action, using promotional language in calls-to-action, and testing banner designs. The overall goal is to get targeted messaging in front of audiences to help customers and monetize interactions.

1. 11 Tips For Creative Banner Design
The goal of every web banner design is to get targeted messaging in front of a target audience.
This is true, no matter the format, whether it’s a static or an animated banner design; GIF or
HTML5.
Helping customers find solutions and monetizing this interaction is at the heart of every
campaign. As is increasing the number of customers engaged with each ad campaign. That’s
why we focus on creative banner design at www.bannersmall.com.
Here are a few tips for creative banner design that effectively promotes your products. You can
use these on static designs, though we recommend animated banner design:
1. Consistent placement of your logo—if you want consumers to know beyond a shadow
of doubt that your brand is providing a particular solution, consistently place your logo.
2. Appeal to emotion with yourcopy – generate an emotional connection (make your
audience laugh or feel sentimental) or sell a promise to improve consumers’ lives.
3. Appeal to emotion with yourimages—instead of a wide array of images that are
disconnected from your CTA, choose a single image that draws your audience in.
4. Try using your brand colour primarily so that your CTA can serve as a pop of colour.
5. Tie your banner ad creatives to your larger marketing strategy. Build on the campaigns
you have running by referring back to their copy with a simple CTA.
6. Using your ad copy, ask a question, or begin a sentence for which your logo and tagline
are the solution.
7. Use longer messages on your CTA buttons. Make them a part of your overall ad copy
and include directional signage (i.e. an arrow) to help consumers navigate.
8. Have a brand ambassador? Or a brand asset (e.g. mascot, character, etc.)? Use them in
your banner ads! Consistency is key not only when it comes to your logo.
9. Add a mouse arrow on the edge of your CTA button to trigger an action.
10. Use a promotion in you CTA. Instead of “Learn More” or “Buy Now”, consider “Start
Your Free Trial”.
11. Incorporate A/B testing into your design when considering placement of your message,
CTA buttons and use of colour.
Over to you! Try out any or all of these web banner design ideas and make your next campaign
more impactful than the last.
Remember, performance matters and performance varies. Don’t get caught with all your eggs
in one basket.