Facebook ads strategy e-commerce store

1. Facebook Ads Strategy for e-commerce Store
As the largest social media in the world at present, any marketing
promotion will consider advertising on Facebook, especially on
e-commerce sites. However, facebook marketing is a complicated
thing. Many novices spend a lot of time and money on facebook,
but there is no good result.
For e-commerce stores, facebook advertising needs to pay
attention to strategies and methods, especially now that facebook
advertising is becoming more and more mature, we need to study
more competitors and new marketing strategies to obtain more
clicks and profits.
What kind of facebook advertising strategies do successful
e-commerce stores usually adopt?
Strategy 1:facebook advertising research
In the early stage of facebook advertisement release, the strategy
to be implemented is to conduct detailed market research instead
of blindly starting the advertisement. Everyone has his own
thought blind spot, and various market research studies will make
up for these deficiencies.
The first step is to get a detailed understanding of the competitors
who have placed ads on Facebook in the same period of time, look
at their successful ads, analyze the content, format, title, cta type of
ads, and view user comments.
In addition to the basic information about facebook, you also need
to know the price of the product in the competitor's e-commerce
store, the time of the advertisement, the user's feedback, the
country where the advertisement is placed, and the location of the
advertisement.

2. Analysis of successful ads is for good experience, for example, I
used a free tool for ​spy competitor's facebook ads​ and got the
following results.
Strategy 2: install Facebook Pixel
Before you start marketing facebook ads, be sure to install the
Facebook Pixel code on your site to generate your own user data
for improved conversion.
Facebook Pixel is a Javascript code, after installation code,
Facebook will record every enter web users, tracking and analysis
of user data, statistical users from what ads come in, calculate
click-through rates and high campaign objectives, looking for a
large-scale advertising audience, to calculate ROI, and some other
detailed data, through the data analysis, accurate advertising.
Strategy 3:facebook branding
Brand awareness campaign
In the third stage, brand awareness, our goal is to connect people
with the brand/product/service. Once they know the brand, they

3. know who the company is, what they can buy from them, what its
criteria are, and the benefits of investing in the product or service.
The first campaign focused on expanding the page to increase the
number of targeted fans. "Targeted" refers to people who are
genuinely interested in investing in related products or services.
For this type of AD series, I usually use a picture of the company or
product with a copy to show the brand or company's value and
company characteristics. People who see ads are more likely to
think, "wow, why haven't I heard of this brand before?"
Strategy 4: data accumulation
In phase 4 Engagement, my goal is to build relationships with page
followers. The goal is to receive likes, comments, shares, and
questions about how to buy a product or service.
In engagement, I usually use video to immediately highlight the
strengths, strengths and/or major strengths of a product or service.

4. Strategy 5: optimize data and improve conversion
Campaign objectives convert or purchase.
Phase 5, transformation, focus on selling the product to users who
already know the product because they are fans of the page or
have visited the e-commerce site several times before deciding to
buy (reposition) it.
For this AD series, I used rotations to show the products I had to
sell to show more products or use custom images at a glance.
Custom audience
Once you've built a credible audience, now is the best time to sell a
product or service. Remember, you can't sell to "cold listeners" on
Facebook: if people don't know you, they won't buy anything from
you. So focus on repositioning.
Show your AD to a "hot audience," which means an audience that
wants to buy from you. Who:
Has visited your website in the past 90 days.
Your purchase page has been visited within the last 30 days.
I watched nearly 50% of the video.
Has been purchased from you (or added to the shopping cart) in
the past 90 days.

5. Repositioning on Facebook is really powerful for sales.
Lookalike Audience
You can also generate more sales for the e-commerce store by
targeting ads to a "Lookalike audience."
A similar audience is one that Facebook creates that is similar to
the existing target audience that you've already addressed.
Similar audiences are worth a try because they allow you to target
ads more precisely. The use of similar audiences also eliminates
some of the guesswork that might be required to set an AD target.
Since the right buyers often show similar trends, this helps boost
click-through rates.
Strategy 6: multi-platform marketing promotion
After the success of Facebook advertising, the same strategy can
be applied to Instagram to expand the new platform. Carry out
multi-platform promotion.
Conclusion:
The above is a common facebook advertising strategy used by
e-commerce stores when conducting sales. Each of the six steps is
very important. ​Facebook ads​ need to carefully plan, analyze more
data and study more competitors before they can be successful.