Tourism

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Slides from CIT Guidance Counsellors Day 2013.

Each year Cork Institute of Technology holds an Information Day for Guidance Counsellors. Guidance Counsellors invited to attend the event which covers a series of information talks relating to new and exciting developments taking place in CIT. The day provides an opportunity for Guidance Counsellors to engage in an open forum and bring forth any queries or issues that they may have regarding their interaction with CIT.

http://www.cit.ie/marketing/resources/guidancecounsellorday

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Tourism

  1. 1. http://www.cit.ie CIT is Your Destination for Tourism Education Bachelor of Business Studies in Tourism Degrees in CIT – Levels 6 - 10 Ms. Maria Benson, MSc (Hons), BCOMM Dr Aisling Ward, BBS, MAIT, Phd November 7th 2013
  2. 2. Tourism Programmes on Offer in CIT  Level 7 – Ordinary Bachelor of Business Studies in Tourism Degree – 3 Years CRO41  Level 8 – Honours Bachelor of Business Studies in Tourism Degree – 4 years Abinitio – CR660  Level 9 – Masters by Research  Level 10 - PHD  CAO – Points in 2013  Level 8 – 275 Round 1 250 in Round 2  Level 7 – 250 Round 1 230 in Round 2 12/11/2013 2
  3. 3. Why Tourism as a Career Choice?  In 2012 there was for the first time 1bn international tourist arrivals worldwide. (UNWTO)  It is expected to continue to increase by 3.3% per year to reach 1.8 billion by 2030 according to UNWTO  Nationally the forecast is very good for the tourism industry with recent figures by the CSO indicating that tourism grew by 6.4% in the first nine months of this year.  In addition government policy is very favourable to the tourism industry e.g.      12/11/2013 The Gathering marketing initiative Reduction in VAT rates Removal of the Departure Travel Tax Development of the Wild Atlantic Way Coastal Route Development of Spike Island 3
  4. 4. Course Content – Years One & Two Business Modules Management (M) Economics for services (M) Languages (M & E) Information Technology (M) Financial Accounting (M) Management Accounting (M) Marketing (M) Web Design & Marketing Communications (M) Statistics (M) Psychology & Sociology (M) 12/11/2013 Tourism Specific Modules Tourism Principles (M) Ireland & the Irish Tourist Experience (E) Worldspan and Opera (M) Hospitality Studies (E) Tourism Geography (M & E) International Tourism(M & E) Destination Management (M) 4
  5. 5. Course Content – Years Three & Four Business Modules Tourism Services Marketing (M) Research & Survey Techniques (M) Human Resources Mgt(M) Yield and Revenue Mgt(M) Strategic Management (M) Strategic Services Mgt (M) Languages (E) Business Development Plan (E) Dissertation (E) Accounting (M) Tourism Specific Modules Environmental Mgt & Sustainable Tourism (M) Visitor Attractions Mgt (M&E) E-Tourism & Distribution Mgt (M&E) Tourist Consumer Behaviour (E) Tourism Industry Learning (M) Tourism Innovation (M) Aviation Management (E) Tourism Operations Mgt (M) Please note M = Mandatory E = Elective (some modules are mandatory for one level and elective for the other level) 12/11/2013 5
  6. 6. Industry & Academic Links  Erasmus – students have the option of studying for a semester in one of our partner colleges in Spain, Germany, Finland and Canada.  In third year students are working on live industry projects with industry partners such as:  Cork City Council  Cork County Council  Fota Wildlife Park,  SECAD  Clonakilty Chamber of Tourism  Kinsale Chamber of Tourism  Cobh Titanic 100  St. Patrick’s Day Festival Cork  Spike Island Development Group  Youghal Chamber of Commerce Typical projects that they have worked on to date include developing Marketing Plans, Feasibility studies, Business Plans, Market Research projects, Promotional Campaigns etc 12/11/2013 6
  7. 7. Graduates of Tourism should have the following Knowledge and Skills  Marketing and Management  Language Skills  Information Technology, Front Office, Travel Agency, Web Design & E-Tourism Skills  Accounting & Finance  Entrepreneurship  Presentation Skills  Group and Team Work  Research Skills  Report Writing  Sustainability  Project Management  Problem-solving  Oral & Written Communication  Interpersonal Skills All of the above are transferable and suitable for many service industries 12/11/2013 7
  8. 8. Job Opportunities               12/11/2013 Travel consultant Tourism officer Front Office Manager/Guest Relations Manager and Reservations Manager Visitor Attractions Tour guide Tourist Information Centre manager Tour operator Travel Agents Destination Management/National Tourism Agencies Tourism and Recreational organisations Airlines and Airports Heritage officer Tourism and Business Education Business roles, such as Marketing, HR, finance and IT, are also available in all areas of the tourism and travel industry. 8
  9. 9. Past Students  James – Marketing & E-Commerce Executive at NST Travel Group and Previous to this Strategic Marketing Executive in Tourism Ireland (New York Office)  Cliona – International Sales Manager in Palmerias Resort, Portugal  Laura – Managing Director of Killarney Jaunting Cars Ltd & Winner of the Eircom Spider Awards for Best Travel and Tourism Website in 2011  Karen – Sales and Marketing Account Manager @Wedding Dates & previous to this Sales and Marketing Manager & Wedding Co-ordinator at Fernhill House and Gardens  Finola – Director of Sales and Marketing at Raddisson Blu Royal Hotel, Dublin  Michelle , Aileen, Linda, Marion, Karen, Frank – Tourism and Business Education  Micheal – Sports and entertainment Insight Research Consultant  Marion – Travel Co-ordinator with Failte Ireland  Nicole – Pricing Co-ordinator In Berlin with booking.com  Damien – Digital Marketing Assistant  Joanne – Administrative Assistant at Corporate.ie  Alfred – Graduate Relationship Manager at AIB  Kristina – Information Risk Management IT Assistant at KPMG 12/11/2013 www.cit.ie  Lisa and Malgorzata - Currently working on their PHD’s 9
  10. 10. http://www.cit.ie Any Questions? Thank you Maria Benson 7th of November 2013

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