Summer training project report(mdu)


Published on

Published in: Education, Business

Summer training project report(mdu)

  3. 3. DELHI GLOBAL INSTITUTE OF MANAGEMENT JASANA, FARIDABAD To Whom It May Concern I, Nikunj Kamal Enrolment No. 01299903911 from MBA-III Semester of the Delhi Global institute of Management, Jasana, Faridabad hereby declare that the Summer Training Report entitled The Tourism in India at Travel mate India is an original work and the same has not been submitted to any other Institute for the award of any other degree. The suggestions as approved by the faculty were duly incorporated. Date: Signature of the Student Certified that the Summer Training Report submitted in partial fulfillment of Master of Business Administration (MBA) to be awarded by MDU University, Rohtak by NIKUNJ KAMAL, and Enrolment No. has been completed under my guidance and is Satisfactory. Date: Signature of the Guide: Name of the Guide: Mrs. Aditi Sharma. Designation: Assistant Professor (i)
  4. 4. (ii)
  5. 5. Summer Training Appraisal Form Student‟s Name: Nikunj Kamal Program: MBA You are requested to provide your opinion on the following parameters. 1. Technical knowledge gathered about the industry and the job he/she was involved. B 2. Ability to take initiative C 3. Ability to develop a healthy long term relationship with client B 4. Ability to relate theoretical learning to the practical training B 5. Creativity and ability to innovate with respect to work methods & procedures A 6. Communication Skills: Oral / Written / Listening skills B 7. Ability to work in a team B 8. Ability to grasp new ideas and knowledge B 9. Presentations skills B 10. Documentation skills B 11. Sense of Responsibility B 12. Acceptability (patience, pleasing manners, the ability to instill trust, etc.) B 13. His/her ability and willingness to put in hard work B 14. Punctuality B 15. Any other comments: Assessor‟s overall rating- „B‟ Name of the Guide: Mr. Rajesh Mourya Designation: Manager Operation (iii) Outstanding Good Satisfactory Unsatisfactory A B C D
  6. 6. ACKNOWLEDGMENT I owe a great many thanks to a great many people who helped and supported me during the making of this project report. However, I wish to make special mention of the following. First, my deep sense of gratitude to Mr. Rajesh Mourya (Manager Operation), Travel mate India Company where the project is undertaken with support and guidance. I would like to extend my thanks and appreciation to the helpful Staff of the Travel Mate India. I would thank to my Head of the collage Mr.Nasir Ali, Director of Delhi Global Institute of Management, Jasana Faridabad for extending his support. I am thankful of project guide Mrs.Aditi Sharma under whose guidance I am able to complete my project. I am whole heartedly thankful to him for giving me his valuable time & attention for providing me a systematic way for completing my project in time. Last not the least, I extend my heartfelt thanks to my Family. Thanking you, Nikunj Kamal (iv)
  7. 7. Executive Summary Tourism is the act of travel for the purpose of recreation and business, and the provision of services for this act. Tourists are people who are "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited" (official UNWTO definition). The distance between these two places is of no significance. A more comprehensive definition would be that tourism is a service industry, comprising a number of tangible and intangible components. The tangible elements include transport systems - air, rail, road, water and now, space; hospitality services - accommodation, foods and beverages, tours, souvenirs; and related services such as banking, insurance and safety and security. The intangible elements include: rest and relaxation, culture, escape, adventure, new and different experiences. Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travelers. Consequently the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals. Sometimes Tourism and Travel are used interchangeably. In this context travel has a similar definition to tourism, but implies a more purposeful journey. In 2011, there were over 983 million international tourist arrivals worldwide, representing a growth of 4.6% when compared to 940 million in 2010. International tourism receipts (the travel item of the balance of payments) grew to US$1.03 trillion (€740 billion) in 2011, corresponding to an increase in real terms of 3.8% from 2010. In 2011, international travel demand continued to recover from the losses resulting from the late-2000s recession, where tourism suffered a strong slowdown from the second half of 2008 through the end of 2009. (v)
  8. 8. After a 5% increase in the first half of 2008, growth in international tourist arrivals moved into negative territory in the second half of 2008, and ended up only 2% for the year, compared to a 7% increase in 2007.The negative trend intensified during 2009, exacerbated in some countries due to the outbreak of the H1N1 influenza virus, resulting in a worldwide decline of 4.2% in 2009 to 880 million international tourists arrivals, and a 5.7% decline in international tourism receipts. Tourism is important, and in some cases, vital for many countries. It was recognized in the Manila Declaration on World Tourism of 1980 as "an activity essential to the life of nations because of its direct effects on the social, cultural, educational and economic sectors of national societies and on their international relations."Tourism brings in large amounts of income in payment for goods and services available, accounting for 30% of the world's exports of services, and 6% of overall exports of goods and services. It also creates opportunities for employment in the service sector of the economy, associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxicabs; hospitality services, such as accommodations, including hotels and resorts; and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres. INDIA AS A POTENTIAL TOURIST DESTINATION India‟s bounteous heritage includes not just breathtakingly beautiful architecture, rich traditions and diverse cultures but also mesmerizing and scenic landscapes. From the Challenging snow-clad peaks of the Himalayas and the cool hill stations of the north, to the alluring beaches on the western and eastern coasts and the ornate temples of the south, India has the variety to satiate the interests of all those travelling through the country. In fact so popular is the country as a global tourist hot spot that the „Conde Nast Traveler‟, one of the ace travel magazines, profiled India as the most preferred tourist destination in recent times. It is true then, that tourism is an important and flourishing industry in the country. (vi)
  9. 9. It accounts for one-third of the foreign exchange earnings of India and also gainfully employs the easily the highest number of people compared to other sectors. According to the World Tourism Organization, by the year 2020, it is expected that India will become the leader in the tourism industry in South Asia, with about 8.9 million arrivals. Of late the Indian tourism economy has been deemed as the second-most rapidly increasing(8.8 %) tourism economy in the world, by World Travel and Tourism. The reason why India has been doing well in all types of tourism in India India has always been known for its hospitality, uniqueness, and charm – attributes that have been attracting foreign travelers to India in hordes. Indian history can be roughly divided into the 6 periods of Ancient India Heritage Tourism, Ecotourism, Adventure Tourism, Wildlife Tourism, Pilgrimage Tourism & Medical tourism In India we have many policies, the very famous policy of the 7-S Mantra The policy is built around the 7-S Mantra Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security), Sahyog (cooperation), Sanrachnaa (infrastructure) Safaai (cleanliness). Main summery in this project is Indian tourism growing day by day I came to know with the help of my seniors and secondary data that India has everything landscapes, beaches, valley, forest mountain everything is here in India, that‟s why India is one of the famous tourist place in this world. (vii)
  10. 10. TABLE OF CONTENTS Serial No. Topic Page No. 1. 2. 3. 4. 5. 6. Certificates Summer Training Appraisal Form Acknowledgements Executive Summary Chapter I: Introduction Chapter II: Review of Literature Chapter III: Research Methodology Chapter IV: Data Reduction, Presentation & Analysis Chapter V: Summary & Conclusions References/ Bibliography Appendices - List of Tables - List of Figures i- ii iii iv v-vii 1 20 60 65 79 80 81
  11. 11. Chapter I: Introduction Tourism we see is the origin from the Sanskrit literature. It has given us three terms derived from the root word „ATANA‟ means „Going out‟. The three terms are :  Trirthatana  Paryatana  Deshatana Figure 1. THREE TERMS DERIVED FROM ATANA TRIRTHATANA: Going out for the „religious trip‟For example: char dham(Gangotri, Yamunotri, Kedarnath andBadrinath ), amaranth yatra in India etc. ATANA (Going out) ATANA (Going out) PARYATANA (Going out and Visiting Places for Pleasure and knowledge) DESHATANA (Going out of the country for Economic gain) TRIRTHATANA (Going out and Visiting Places of different Religion)
  12. 12. Gangotri Yamunotri Kedarnath Badrinath PARYATANA: Going out and Visiting Places for Pleasure and knowledge For example: Ajanta and Ellora, Elephanta caves in Maharashtra, India. Kailasha temple (cave 16), one of the Ajanta caves Hindu temples of the Ellora Caves. Deshatana: Going out of the country for economic and intellectual gain. For example: For job, studies etc. In simple words Tourism is act of travel for the three purposes Leisure, Pleasure and Business. According to the World tourism m organization:
  13. 13. “Tourism comprises the activities of the person traveling and staying in the places outside their usual environment for not more than one consecutive year for leisure, business and other purpose”. The Usual environment is intended to exclude trip with in the place of residence, work or education and daily shopping and other day to day activities. Figure 2. SIMPLE STRUCTURE OF TOURISM INDUSTRY REGIONAL AND LOCAL TOURISM ORGANISATIONS Lodging Hotels Motels Resorts Other types of Accommodat ion COMPONENTS Transportation Rail Air Road Sea/water TOURISM INDUSTRY NATIONAL TOURISM ORGANIZATIONS Recreation and entertainments Travel trade organisation Travel Agency Tour operators Public/private services organisations Health Insurance Banking Finance Training and development Tourism and hotels
  14. 14. World tourism statistics and rankings: In 2011, there were 983 million international tourist arrivals, with a growth of 4.6% as compared to 2010. The World Tourism Organization reports the following ten countries as the most visited in terms of the number of international travellers. In 2011, Turkey overtook the United Kingdom to become the sixth most visited country. Rank Country UNWTO Region International tourist arrivals (2011) International tourist arrivals (2010) Change 2010 to 2011 1 France Europe 79.5 million 77.1 million +3.0% 2 United States North America 62.3 million 59.8 million +4.2% 3 China Asia 57.6 million 55.7 million +3.4% 4 Spain Europe 56.7 million 52.7 million +7.6% 5 Italy Europe 46.1 million 43.6 million +5.7% 6 Turkey Europe 29.3 million 27.0 million +8.7% 7 United Europe 29.2 million 28.3 million +3.2%
  15. 15. Rank Country UNWTO Region International tourist arrivals (2011) International tourist arrivals (2010) Change 2010 to 2011 Kingdom 8 Germany Europe 28.4 million 26.9 million +5.5% 9 Malaysia Asia 24.7 million 24.6 million +0.6% 10 Mexico North America 23.4 million 23.3 million +0.5%  International tourism receipts International tourism receipts grew to US$1.03 trillion (€740 billion) in 2011, corresponding to an increase in real terms of 3.8% from 2010. The World Tourism Organization reports the following countries as the top ten tourism earners for the year 2011, with the United States by far the top earner.
  16. 16. Rank Country UNWTO Region International tourism receipts (2011) 1 United States North America $116.3 billion 2 Spain Europe $59.9 billion 3 France Europe $53.8 billion 4 China Asia $48.5 billion 5 Italy Europe $43.0 billion 6 Germany Europe $38.8 billion 7 United Kingdom Europe $35.9 billion 8 Australia Oceania $31.4 billion 9 India Asia $27.8 billion 10 Hong Kong (China) Asia $27.2 billion
  17. 17.  International tourism expenditure The World Tourism Organization reports the following countries as the top ten biggest spenders on international tourism for the year 2011. Rank Country UNWTO Region International tourism expenditure (2011)[3] 1 Germany Europe $84.3 billion 2 United States North America $79.1 billion 3 China Asia $72.6 billion 4 United Kingdom Europe $50.6 billion 5 France Europe $41.7 billion 6 Canada North America $33.0 billion 7 Russia Europe $32.5 billion 8 Italy Europe $28.7 billion
  18. 18. Rank Country UNWTO Region International tourism expenditure (2011)[3] 9 Japan Asia $27.2 billion 10 Australia Oceania $26.9 billion  Most-visited cities by international tourist arrivals Top 10 most visited cities by estimated number of international visitors Rank City Country International visitors (millions) Year Notes 1 Paris France 15.6 2011 Extrapolation, excluding outer suburbs visitors 2 London United Kingdom 15.2 2011 3 Antalya Turkey 10.5 2011 May include same-day visitors
  19. 19. 4 New York City United States 10.3 2011 Projection, may include same- day visitors 5 Singapore Singapore 9.2 2010 Excluding Malaysian citizens arriving by land 6 Kuala Lumpur Malaysia 9.0 2011 Only hotel guests 7 Hong Kong Hong Kong(China) 8.7 2011 Excluding Mainland Chinese visitors 8 Dubai United Arab Emirates 8.1 2011 Only hotel and hotel apartment guests 9 Istanbul Turkey 8.1 2011 May include same-day visitors 10 Bangkok Thailand 7.2 2010
  21. 21. Tourism emerged as the largest global industry of the 21st century. In the new millennium global economy will be governed by Technology, Telecommunication and Tourism. Tourism has a potential to create the maximum number of jobs. According to an assessment, in India alone, 100 million additional jobs will be created by the Tourism industry in the next 25 years. It helps to earn valuable foreign exchange. Tourism in India is the largest service industry, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. In 2010, total Foreign Tourist Arrivals (FTA) in India were 5.78 million and India generated about 200 billion US dollars in 2008 and that is expected to increase to US$375.5 billion by 2018 at a 9.4% annual growth rate. The majority of foreign tourists come from USA and UK. Kerala, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to receive inbound tourists. Domestic tourism in the same year was 740 million. Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big share of these visitors. Ministry of Tourism is the nodal agency to formulate national policies and programmes for the development and promotion of tourism. In the process, the Ministry consults and collaborates with other stakeholders in the sector including various Central Ministries/agencies, the state governments and union territories and the representatives of the private sector. Concerted efforts are being made to promote new forms of tourism such as rural, cruise, medical and eco-tourism. The Ministry of Tourism also maintains the Incredible India campaign. In 2011, total Foreign Tourist Arrivals (FTA) in India were 6.18 million and Foreign Exchange Earnings stood at US$ 16.691 billion (Global rank-17) up 17.6% from previous year figure of US$ 14.193 billion (5.58 million FTAs in 2010). India's Foreign Exchange earnings grew by an astonishing 14.1% (CAGR) during 2001-10 out-pacing global average 7.7%. Owing to steady decade-long growth India's share in world Foreign exchange earnings has gone up from 0.64% in 2002 to about 1.72% in 2011. According to World Travel and Tourism Council, India will be a tourism hot-spot from 2009 to 2018, having the highest 10-year growth potential. The Travel & Tourism Competitiveness Report 2007 ranked tourism in India sixth in terms of price competitiveness and 39th in terms of safety and security. Despite short- and medium- term setbacks, such as shortage of hotel rooms, tourism revenues are expected to surge by
  22. 22. 42% from 2007 to 2017. India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business and sports tourism. India has one of the largest and fastest growing medical tourism sectors. The tourism industry comprises of the following main and distinctive sectors:  Transportation Tourism industry is heavily dependent on the transportation industry which comprises of airlines, cruise and ferry lines, passenger railways, coach and bus travel, car hire. Thanks to the increase in tourist traffic, over the years, the range of airline services has considerably, not only in terms of frequency of flights and number of destinations, but also in terms of different services, and differing levels of service to meet different passenger needs. This shows the important role marketing plays as competition and demand intensifies. Passenger rail services have also changed, and their role in tourism is as wide as with, for example, Euro rail tickets allowing extensive international travel at basic(service) standard for students and budget tourists, to the luxury of Palace on Wheels – where the train voyage is the holiday. Cruise lines are operating different services tailored to consumers‟ budgets, and other shipping lines involved in the tourist industry, especially the ferry operators, are broadening and upgrading their range of services and facilities to meet consumer expectations, and to remain competitive.Coach and bus companies have acted in a similar fashion and so have the car rental companies.  Accommodation Accommodation includes hotels, ranging from the biggest international chains recognizable worldwide such as Hilton and Holiday Inn to small independent establishments. In order to gain recognition in an increasingly competitive marketplace,
  23. 23. many smaller independent hotels have grouped together, adopting a consortium approach. Under a central brand name, they can offer central reservations services, for e.g. and present a recognizable identity to consumers which enables them to compete against the larger, more established chains. Other types of accommodations are also well established in tourist markets, notably self-catering apartments and club type complexes. With the innumerable dream destinations India offers the best of the accommodation facilities to the travelers to the land. There are plenty of hotels and resorts in India that cater to the needs of tourists of all kinds. The hotels and resorts in India provide high standards of quality of accommodation, facilities and comforts to satisfy the client‟s at the most reasonable rates. The variety of hotels and resorts in India ranging from Luxury Hotels, Standard Hotels, Budget Hotels to the Heritage Hotels In India. Then there are several Indian & International Hotel Chains in India. The services and the facilities are such that the hospitability of India gets revealed always. Throughout the length and the breadth of the country that is dotted with tourist destinations the hotels and resorts are available to make your experience of India unique. The incomparable and incredible land of India offers plenty of accommodation options such that the visit to the wonderland suits all pockets. The country where tradition and trends fuse to give you the best the range of possible accommodations is vast. There are the exclusive hotels and hotel chains that boast of luxurious amenities and world-class décor. Hotels in India have been categorized on different parameters all of them taking into account the factors such as service provided, infrastructure, location, heritage value, and types of guests accommodated. Like many other countries worldwide, these categorizations help the common travelers zero down on the accommodation option he can afford or wanted to stay at during his/her visit.  Tour operators Tour operators are the firms which specialize in providing the whole holiday package, incorporating travel and accommodation needs for the consumer. They range from highly specialized operations such as, who customize every kind of trip that
  24. 24. you can dream of, to large operators offering services at all different levels to cater for budget, family, or singles holidays to „near‟ or „faraway‟ destinations. Thomas Cook and Cox and king are the best known of such operators; they also offer travel agency and financial services to their consumers. An independent local coach firm may also be a tour operator and many transportation companies also offer holiday packages.  Tourism Destination Operators/ Destination Management This is new category in many senses, as it is an area of the tourism industry which has seen a massive growth in the development of theme parks and other types of artificial tourist destinations in the recent years. However Disneyland and Disneyworld in America were the forerunners of this development in tourism marketing, and they have been well established for decades. It is due to the recent growth, and the continuing trends, which make it area which should be considered separately as a tourism industry. The new Euro Disney theme park in France is an example of a tourism destination operation. On a smaller scale, heritage parks which being developed from Britain‟s industrial wasteland such as Wigan Pier, which attracted over half a million tourists in 1991, and similar attractions now represent a significant amount of tourism activity. CHARACTERISTICS OF TOURISM INDUSTRY  INFLEXIBILITY The tourism industry is highly inflexible in terms of capacity. The number of beds in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in demand similarly restaurants tables, hotels beds and flights seats remain empty and unused in periods of low demand.  PERISHABILITY An unused hotel bed or empty flight seat represents an immediate loss of that service as a means of earning profit. Tourism product is used as a time of availability. It
  25. 25. cannot be preserved. Incase, the tourist cannot visit the place the opportunity is lost. Hence, this becomes one of its important characteristics.  FIXED LOCATION Tourism destinations are fixed locations so effort must be taken in communicating the facility to the potential consumer. Relatively large financial investment; every modern tourist establishment and facility requires large investment frequently over a long time scale.  RELATIVELY LARGE FINANCIAL INVESTMENT Every modern tourist establishment and facility requires large investment, frequently over a long time scale. This means that the level of risk and the rate of return are critically important to tourism management.  PEOPLE ORIENTED Tourism Services are high contact services, as people interact with people at virtually EVERY stage of the way. Tourism services are very people-oriented services, and the service people are plenty and have high contact with the consumers. The consumer interacts with a myriad of service people starting from when he books his ticket and throughout the course of his holiday.  BENEFITS TO CUSTOMERS Since the economy opened up in 1991, several foreign chains have entered the Indian market, including Hyatt, Four Seasons, Hilton, Regent, Radisson and Holiday Inn. The result is that the quality of service has improved. The overseas players have brought in efficient systems and service standards from Europe and the US. Competition has forced Indian hotel groups to improve their standards. The customer has benefited in many ways. The influx of foreign players has led to major price wars in the industry. In an attempt to woo customers, Indian hotels have reduced their tariffs significantly.
  26. 26. According to one hotelier, "India has become a normal market -– like others in the West or in Southeast Asia – with demand and supply determining the price". CLASSIFICATION Tourism may be classified into the following types: 1. INBOUND INTERNATIONAL TOURISM: It means visiting to a country by non- resident of that country. 2. OUTBOUND INTERNATIONAL TOURISM: It means visiting by the residents of a country to another country. 3. INTERNAL TOURISM: It means visiting by residents of a country to their own country. 4. DOMESTIC TOURISM: It consists of inbound international tourism plus internal tourism. 5. NATIONAL TOURISM: It consists of internal tourists plus outbound international tourism. 1.2 Objective of the study 1. To highlight the potential of the Indian Tourism Industry. 2. Learned about the destinations of the India. 3. To know the present scenario of the tourism industry. 4. The future prospective of Indian tourism.
  27. 27. 1.3 Company profile About our Company: Travel agent in Delhi is not just a name, but it is a commitment. We are a reputed and professionally managed company which has been in the business of Tour and Travel since 2000, based in New Delhi, India. TRAVELMATE INDIA is one stop travel house, exploring the world can be one of the most rewarding experiences in life. However, planning a trip can be extremely frustrating especially when one doesn‟t know where to start. We understand travel needs of all and deliver the best through meticulous planning. Traveling with TRAVELMATE is all about escaping the ordinary to truly appreciate the extraordinary. It's about bringing people together or taking them away, about discovering the world or getting lost in it. TRAVELMATE brings together a highly trained team of individuals with over two decades of experience in the travel industry. A team which has the confidence and the expertise to handle the most complex and challenging tasks they are faced with. Travel Mate is a travel agency of repute established in the year 1990, with a professional outlook in the competitive world of today. We have numerous certificates of accreditation awarded by all the major airline carriers such as Swissair, British Airways, Cathay Pacific and Air India. We are recognized by the Department of Tourism,Government of India and are members of: -International Air Transport Association (IATA)
  28. 28. -Pacific Asia Travel Association (PATA) -American Society of Travel Agents (ASTA) -Indian Association of Tour Operators (IATO) -Travel Agents Association of India (TAAI) Our Services Include: 1.Domestic and International Air Travel: We operate Group Tours in all our divisions i.e. Outbound, Inbound and Domestic. Each tour is different in the number of days and destinations. All the tours are pre-planned i.e. the dates of departures and arrivals are fixed in advance for all the tours. Inbound Group Tours are operated by us ,we organize for accommodation, air travel, coach, car, guides and excursions for foreign tourists travelling in groups from the size of 15 to 45 persons on a pre-booked itinerary.We cater to these varied demand s arising from our clients outside India. Some of these tours handled by us are theme led tours like gardens of the world, natural history, art treasures, etc. Under FITs we provide customized holidays which have flexibility and are designed to suit the customer needs unlike group tours which are standard in nature. We believe this product though complex has good demand and requires better planning and execution to meet individual needs. We have experience in handling complex requests associated with FITs and have a unique internet program that allows and facilitates complex itinerary planning and booking capability. 2.Incentive Travel Conferences & Seminars(MICE-Meeting,Incentives,Confrenses & exhibition): Leisure travel is increasingly being used as an incentive tool by many organizations to convey appreciation for recognizing achievers. It has dual benefits, one by providing a holiday that enables an executive to unwind and recharge and the other serving as a reward for excellence that inspires the team. Our incentive division works closely with the client to tailor-make a program best suited to his needs and budgets. The incentive division amongst other services assists in selection of a destination, providing a choice of airlines using the most economical route and complete logistic
  29. 29. support on ground. Such programs are organized within India for foreign clients or domestic clients or overseas for a domestic client. We cater to all aspects of conference organizing, business meetings, event management, seminars, exhibitions, product launches and incentives. Every event is designed to meet specific requirements right from the pre-event preparations, during the event itself and through to post-event settlements. Our expertise in this segment with extensive planning and considerable research ensures our customers have the most comprehensive travel experience. 3. Corporate / Business Travel The Corporate or Business Travel has witnessed a change from the traditional travel agency mode to total travel management mode. In this mode the objective is to minimize the total travel budget for the corporate while maintaining the service standards. The need has arisen from the increasing complexities, quality and time effectiveness of business travels of current times. The Corporate Travel market is a highly competitive market with presence of both domestic and international travel companies. We have systems and processes in place to make urgent and quick bookings for domestic and international flights, hotels, visas, foreign exchange, travel insurance, car rentals, etc. We also provide various services related to conference organizing, meetings, exhibitions, trade fairs for corporate travellers. This is mainly a fee-based business and involves low marketing cost. It provides scale to the operations and hence the buying power and a sense of predictability to the business. 4. Passport & Visa Facilitation: Visa services are provided in the categories of Tourist visa, Transit visa, Business visa, Student visa, Conference visa and Entry and Employment visa. Passport services include issuance and cancellation of passport, editions in details, extension of validity, etc. We are involved in all visa and passport related processes from lodgment of application to delivery of the passport. All administrative, logistical and technical tasks related to the processing function, except the decision making, are undertaken by us.
  30. 30. Thus, allowing diplomatic missions to focus towards the core task of judging an applicant‟s eligibility as granting of visa remains the prerogative of the diplomatic mission, we support them for all the rest of the activities. 5.Car Rentals 6.Money Exchange Our Clients: We look after the travel arrangement of Govt. Departments, Public Sector Units, Multinationals Companies, National Corporate, & Forei Chapter-II: Review of Literature Positive Starts To 2012 For Tourist Arrivals Data released by the Indian Ministry of Tourism in April 2012 showed that tourist arrivals grew strongly in the first quarter of 2012, building on positive growth registered in 2011. Between January and March, visitor arrivals grew by 9.5% year-on-year (y-o-y) to 1.9mn. Growth was particularly strong in March, when arrivals grew by 13.2% y-o-y. Foreign exchange earnings grew by an impressive 42% y-o-y in rupee terms in March, as compared to 6.8% growth over the quarter as a whole. Such high levels of growth bode well for performance throughout the rest of the year and are particularly positive in the context of mounting global economic uncertainty. With India having therefore performed well during its traditional high season in the early months of the year, we maintain our forecast for tourist arrivals of 6.8mn in 2012, building on 2011‟s positive performance. India Expands Visa On Arrival System Local media reports in early 2012 suggest that the Indian government is considering extending the Visa On Arrival (VOA) system to more countries, in order to bolster the tourism industry. The VOA system was first introduced in January 2010 and then applied only to Finland, Japan, Luxembourg, New Zealand and Singapore. In January 2011 it was extended to Cambodia, Indonesia, Vietnam, Laos, Myanmar and the Philippines. Now, it may be extended to countries such as Thailand, Spain, Germany, Brunei, Malaysia, Brazil, South Africa, Russia, France and Sweden. The current visa application system can be unwieldy and time-consuming, so the Indian government may be seeking to attract more tourists by streamlining procedures. Ministry Of Tourism Launches 2012-2017 Development Plan In early 2012, Indian President Pratibha Patel launched the country‟s 12th five-year tourism development plan, focusing on the 2012-2017 period. During this timeframe, India is targeting average annual tourist arrivals growth of 12%, aiming to create an extra 5mn jobs. A large part of this plan focused on upgrading India‟s transport infrastructure. In particular, the government assesses that 30 airports will need to be built or upgraded during the next five years. Between 2012 and 2017, the government has set an investment target of US$13.1bn, with approximately 60% to be sourced from the private sector. Since Q108,
  31. 31. we have described numerically the banking business environment for each of the countries surveyed by BMI. We do this through our Commercial Banking Business Environment Rating (CBBER), a measure that ensures we capture the latest quantitative information available. It also ensures consistency across all countries and between the inputs to the CBBER and the Insurance Business Environment Rating, which is likewise now a feature of our insurance reports. Like the Business Environment Ratings calculated by BMI for all the other industries on which it reports, the CBBER takes into account the limits of potential returns and the risks to the realisation of those returns. It is weighted 70% to the former and 30% to the latter. The evaluation of the „Limits of potential returns‟ includes market elements that are specific to the banking industry of the country in question and elements that relate to that country in general. Within the 70% of the CBBER that takes into account the „Limits of potential returns‟, the market elements have a 60% weighting and the country elements have a 40% weighting. The evaluation of the „Risks to realisation of returns‟ also includes banking elements and country elements (specifically, BMI‟s assessment of long- term country risk). However, within the 30% of the CBBER that take into account the risks, these elements are weighted 40% and 60%, respectively. Further details on how we calculate the CBBER are provided at the end of this report. In general, though, three aspects need to be borne in mind in interpreting the CBBERs. The first is that the market elements of the „Limits of potential returns‟ are by far the most heavily weighted of the four elements. They account for 60% of 70% (or 42%) of the overall CBBER. Second, if the market elements are significantly higher than the country elements of the „Limits of potential returns‟, it usually implies that the banking sector is (very) large and/or developed relative to the general wealth, stability and financial infrastructure in the country. Conversely, if the market elements are significantly lower than the country elements, it usually means that the banking sector is small and/or underdeveloped relative to the general wealth, stability and financial infrastructure in the country. Third, within the „Risks to the realisation of returns‟ category, the market elements (ie: how regulations affect the development of the sector, how regulations affect competition within it, and Moody‟s Investor Services‟ ratings for local currency deposits) can be markedly different from BMI‟s long-term risk rating.  TYPES OF TOURS IN INDIA 1. Medico Treatment (India‟s Growing Medico Tour) 2. Natural Heal ink (Ayurveda, Yoga) 3. Art & Culture Tour (Taj Mahal Tour) 4. Festive Tour (Diwali, Dasshera) 5. Exploration Tour (Wild Life & Heritage) 6. Study Tour (Specialized Courses)
  32. 32. 7. Beach Tour (Beach Holiday Destinations In India) 8. Excursion Tour (Mountaineering, River Rafting) 9. Golden Triangle (Cities Of Golden Triangle) 10. Indian Traditional Tour  MEDICO TOUR IN INDIA India is hoping to expand its tourist industry – to include visitors with heart conditions and cataracts. Indeed, medical tourism, where foreigners travel abroad in search of low cost, world-class medical treatment, is gaining popularity in countries like India. The field has such lucrative potential that Indian finance minister Jaswant Singh called for India to become a “global health destination.” And, with prices at a fraction of those in the US or Britain, the concept will likely have broad consumer appeal – if people can overcome their prejudices about health care in developing countries. Though the quality of health care for the poor in countries like India is undeniably low, private facilities offer advanced technology and procedures on par with hospitals in developed nations.  NATURAL HEALING Ayurveda is a perfect ancient science of life, the word AYUR literally means life and VEDA the science or knowledge. Ayurveda briefly explains the knowledge of the do's and don't one has to follow, which favours the well being of each individual to lead a healthy, happy, comfortable and advantageous life both physically, mentally & Socially. Ayurveda also emphasises that prevention is better than cure.
  33. 33. According to Ayurveda every living and nonliving being in this universe is a combination of five basic eternal elements, called Pancha Maha Bhoothas. Human Body is also constituted by these five eternal elements in various compositions. Hence it can be conceived that every cell of body is possessed with all the properties of life. The only difference of Human Body from the external World is the expression of CHAITHANYA or consciousness of life spark or spirit or soul. The five basic eternal elements are 1. Earth 2. Water 3. Fire 4. Air 5.Ether We take you on a special Ayurveda Tour in India, which covers the major Ayurveda Centres and Ayurveda resorts in India. We offer the Ayurveda Tour with an aim of rejuvenating you mentally as well as physically.” Health is not everything, it is the only thing" - this is what the Ayurveda tours in India stress on.  ART & CULTURE TOUR India has been the motherland of art, culture and architecture all across the globe. The historical monuments in India like the forts, palaces, caves, temples, mosques and churches tell their own tale. The Art and Culture Tour of India takes you to a unforgettable odyssey of the ancient monuments in India, the Taj Mahal in Agra in Uttar Pradesh; Ajanta Ellora caves near Aurangabad in Maharashtra; Temples of Khajuraho and South India along with many more structures depicting the art and culture of India.
  34. 34. The most famous monuments are the eighth wonder and the Taj Mahal, Red fort, Qutab Minar, Agra fort, Fatehpur Sikri and many more. These monuments made in the golden period when India was ruled by the Mughals; are excellent examples of art, architecture and culture of India. The art and culture tour in India reflects the flexibility and the secular elements inherent in our Indian art and culture since the bygone days. These architectural marvels of India not only represent the deep-rooted art and culture of India but also the mathematical skills and an exceptional aesthetic sense possessed by the Indian artisans.  FESTIVE TOUR
  35. 35. Fairs and Festivals complete the hue and colour in the sketch of real India. Whether Holi, Gangaur and Pushkar Fair of Rajasthan; Elephant Festival, Onam or Boat Carnival of Kerala, The great Goan Carnival; Taj Mahotsav of Agra or Tansen Festival of Gwalior; as a tourist you witness a distinct feature in every festival reflecting the culture, customs and traditions that belong to that region of India. Every year millions of travellers visit India with a purpose of India Festival Tour, coinciding the date of travel with the occasion of some Indian Festival. All the festivals pay a tribute to Indian customs, traditions, culture and climate, which form an indispensable part of Indian soil. The renowned ones are the Pushkar Fair, International Kite Festival, Surajkund Fair, Goa Carnival etc. that pull the whole of the tourist traffic towards India. The mega size and the cultural diversity inherent in these festivals are apparent enough to leave a tourist awestruck. There is perhaps not a single day in the Indian calendar when in some part of the vast country a festival is not celebrated or a fair held- some so big that almost the entire country participates, and some so small that it is confined to a little community in a remote village. But the spirit is the same - replete with rituals, colour, music, feasting, pageantry, fun and frolic. And given India's vast diversity. After the same festival is celebrated differently. In different parts, all adding to the richness of the Indian way of life.  EXPLORATION TOUR WILDLIFE TOURS IN INDIA
  36. 36. Explore the wild jungles and forests of India on India Wildlife Tours. Feel the excitement of seeing a majestic tiger prowling in a jungle, or elephants and rhinos trampling their way through the tall grass of a National Park in India. See amazing animals on wildlife safari tours in India. You can see deer, monkeys, bear, squirrels and mongoose in the forests. Tour a land of natural beauty and wonder, with exciting India Wildlife Tours. HERITAGE TOURS IN INDIA India is famous for its forts, palaces and mansions that exude the cultural legacy of India. Then entire length and breadth of the country is dotted with the tourist places telling a tale of their own. The temples, rock cut caves and even the exhibits of the Indian emperors boast of the royal traditions followed religiously in ancient India.
  37. 37. The Heritage Tours in India are an effort to familiarise the Indians as well as the foreigners with the wealth of Indian legacy. The Heritage Tours India by default transports you to a bygone era where you feel like a Maharaja. Our most privileged Heritage Tours in India fulfil your dream of attaining the zenith of luxury and comfort anyhow.  STUDY TOUR “Experience life in a rural tribal community, visit social and economic development projects and tour places of cultural, historical and religious significance.”The two-week Unique Study Tour to India will bring to life concepts of sustainable, community-based development through visits to both rural and urban community development projects and conversations with the different people involved.  BEACH TOURS
  38. 38. India is a land with a long coastline measuring over 6,700 km, is washed by the Arabian Sea to the west, the Bay of Bengal to the east and the Indian Ocean to the south.Explore the magnificent Indian Beaches stretching over the vast coastline of Indian Peninsula. Travel the most exclusive Beaches of India spread across the seashores of the states like: Goa, Kerala (Kovalam, Marari, Varkala, Poovar), Lakshadweep and Andaman & Nicobar. Have an unforgettable Trip to Beaches of India at your favorite destination. The Indian Beaches offer you solitary and special moments whether for romantic honeymoon, a perfect holiday, an ideal vacation or even to fulfill your adventurous appetite through water sports. Indian beaches are just the right place for fun and frolic, and either a family holiday or a lone excursion. The hospitality of the people adds to the charm of the beautiful surrounding, as does the all-pervasive holiday mood. While, some of the beaches are well prepared for tourists and appointed with every facility, be it hotels and resorts, beach shacks and small restaurants serving delicious but affordable food, or beach bazaars with colorful balloons, the others are sandy and isolated retreats perfect for unwinding and relaxing.  EXCURSION TOUR
  39. 39. MOUNTAINEERING TOURS IN INDIA Mountaineering as a sport has a history as old as the history of the evolution of human race itself. Mountaineering started when the need was felt for people who could climb difficult heights and terrains to meet people across the border, to trade, or to conquer new territories. In the course of time, man developed new modes of transportation and communication and venturing out on these difficult routes were not needed. Nevertheless, what remained was his nature to take risks and getting pleasure in conquering something totally unknown and unexplored. This inner urge to take up challenges has led man to do things that are quite daring. MOUNTAINEERING DESTINATIONS IN INDIA Himachal Pradesh, Garhwal and Kumaon regions of Uttar Pradesh, Ladakh region of Jammu and Kashmir, Northeast India, and Sikkim are the most important mountaineering destinations in India. The summits that are quite popular with the mountaineers are Num and Kun and the Zanskar range in Jammu and Kashmir. In Kishtawar, there are numerous peaks with altitudes up to 6,500 m that require technical climbing skills. In Himachal Pradesh, the areas of Lahaul and Spiti as well as the Kulu valley have several challenging peaks. The peaks in India have been classified as 'open', 'virgin', 'border', 'trekking', and 'other peaks'. Each category offers a number of choices.
  40. 40. ADVENTURE HIMALAYAN SAFARI IN INDIA India is a thrilling adventure holiday destination. You can choose from a wide range of adventure tours in India, while on your Indian Holiday. You can enjoy mountaineering in the Himalayas, and trekking, camping and rock climbing on various mountain ranges, while on adventure tours in India. Feel the thrill of white water rafting and kayaking on the rivers of India. Take off from lofty cliffs and soar like a bird, while hang gliding or parasailing in India. If you're a wildlife enthusiast, you're sure to enjoy wildlife safaris and adventure tours to the National Parks and wildlife sanctuaries in India. If water sports are what excite you, then India's long coastline and islands offer plenty of opportunities for water sports adventure tours in India. You can enjoy swimming, snorkeling, scuba diving, and surfing, wind surfing and sailing, on adventure tours in India, when you enjoy an adventurous Indian Holiday.
  41. 41. RIVER RAFTING TOUR IN INDIA Be swept along a rushing river in a rubber raft, tumble over rapids, plunge over waterfalls and feel the icy spray splash on your face, as your raft races along a mountain river in India. Experience the thrill of white water rafting in India along tumbling snow-fed Himalayan Rivers in summer destinations in India. River rafting in India is an exhilarating experience that you can enjoy on your Indian Holiday. One of the best regions for river rafting in India is the stretch up to Rishikesh in Uttaranchal. White water rafting on the Alaknanda, Bhagirathi and Ganga rivers is a popular adventure tourism activity in summer in India. For the more adventurous traveler, white water rafting tours in India can also be organized on the Indus River in Ladakh and Brahmaputra River in Arunachal Pradesh
  42. 42.  GOLDEN TRIANGLE TOUR IN INDIA Welcome to the golden triangle tour of India. The holiday you will remember for the rest of your life. If you are keen to take the picture for the India Gate, The Taj Mahal or the Sand Dunes as the backdrop for your favorite photograph, which one will, you pick. Is it difficult to decide? Well at the Indian visit we offer you all the best of the holidays clubs Royal Rajasthan with the terrific city of the Taj Mahal besides the dazzling and delightful Delhi. The golden triangle tour of India is probably the most captivating holiday that can be spent at India. Over the years the Golden Triangle (Delhi - Agra - Jaipur) has made a firm footing on the tourist map of the world.  TRADITIONAL TOUR IN INDIA Traditionally, the journey (Yatra) is done from the west to the east starting from Yamunotri, then proceeding to Gangotri & finally to Kedarnath & Badrinath. Yamunotri & Gangotri fall under Uttarkashi district in Garhwal region of Uttaranchal. Badrinath falls under Chamoli & also house three out of five Panch Kedar, Panch Badris, Sacred Sikh shrine of Hemkund Sahib, skiing paradise. Auli & the legendary Valley of Flowers. The holy pilgrimage of Kedarnath nestles in Rudraprayag.
  43. 43. The Seven P‟s of Tourism Marketing Mix Product Price Place PromotionPeople Process Physical Evidence Although Chardham are accessible through a network of motor able roads, arduous trails remain the ancient sanctuaries of faith for fulfilling experience. Marketing mix with tourism industry
  44. 44.  PRODUCT Product is the combination of tangible and intangible elements. The tourism product, which is mainly the destination, can only be experienced. The views of the location travel to the destination, the accommodation and facility as well as the entertainment at the destination all form the tourism product. Thus it is a composite product combination of attraction, facilities and transportation. Each of these components has its own significance in the product mix and in the absence of even single components, the product mix is incomplete. ACCOMMODATION RECREATION RESTAURANT ATTRACTION TRANSPORTATION SHOPPING Tourism Product
  45. 45. Components of Tourist Product. BENEFIT MEANING WITH RESPECT TO THE TRAVEL AND TOURIS INDUSTRY Core Benefit The fundamental benefit or service that the customer is buying Traveling Basic Product Basic, functional attributes Ticketing, hotel reservation Expected Product Set of attributes/conditions the buyer normally expects Customer friendliness, good food Augmented Product That meets the customers desires beyond expectations Prompt services, comfortable and convenient trip, spectacular sights, music Potential Product The possible evolution to distinguish the offer Totally customized tour packages, A grade service at every stage  PRICE Pricing in tourism is a complex process. Pricing includes the prices of other services like Air travel, Bus, Railways, Hotels, etc. All are included in tourism package. Pricing also depends on the Geographic location of the destination. Pricing also depends on Seasonality. Seasonality is the most important factor in pricing. To match demand and supply tourist managers try to get either discount. E.g. Taj is the tourist attraction in India. Pricing is also based on competitors pricing. Pricing is also subject to government regulations. E.g. Air price changes tourism package also changes, if Hotel charges change then also tourism package changes.
  46. 46. Pricing of the tourist product is a complex matter because of its composite nature. Geographical location of the destination affects the pricing decision. At the same time, seasonality factor and varying demand cannot be overruled. The objective of pricing in any other firms is to fetch a target market share, to prevent competition, and to take care of the price elasticity of demand. A very important way, in which the travel and tourism business responded to their highly complex pricing circumstances, is to operate at two levels. The first level is corresponds with the marketing strategy, which concerns with the product positioning, value for the money, long run return on investments etc. The second level corresponds to the marketing operations or tactics where the prices are manipulated to match the current demand and competition.  PLACE Different distribution strategies can be selected for Tourism marketing. Tourism as a product is distributed as a travel. Internet is also used widely. There is also small agents spread all over the town who plays a role of place. Large travel companies like Thomas Cook, Cox & Kings, SOTC, etc they act as a wholesalers and these wholesalers also act as a retailer.The tourism marketer may not have adequate choice of the tourist center, because in most of the case the tourist destinations many be natural, historical attraction. But, infrastructure facilities, transportation, communication are important for the development of the tourist center. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. The uniqueness of tourism industry is predominant position of intermediaries. The two major functions performed by the distribution system in tourism marketing are:  To extend the number of points of sales or access, away form the location at which services are performed or delivered  To facilitate the purchase of service in advance
  47. 47. Different distribution strategies may be selected to reflect the company‟s overall objectives. The middleman may be tour operators, who buy tourism products in bulk and make them available to travel agents who are retailers. The range of tourist products, which are bought by the tour operators are airline seats, hotel accommodation, bus for local sight seeing, etc. they may also sell directly to customers. The latest mode of reaching the tourist is through Internet. Ticket booking can also be done through the Internet and payment is made with credit card.  PROMOTION Advertising and sales promotion in Tourism can be very effective when supplemented by publicity and personal selling. They use electronic, print all sorts of media they use; and it is highly promoted industry. Public or PR (Public Relation) plays an important role in tourism. It is also through recommendation of friends and relatives this is a biggest promotion. Creation of awareness is an important factor in the formulation of marketing mix for the tourism industry. The promotion task simplifies the activities of informing, persuading and influencing the decisions of potential tourists. The promotion mix plays a vital role as the users of service feel high degree of involvement and uncertainty about the product and their role in buying process. Some of the important aspects of promotion are advertising, publicity, sales support and public relation. Advertising and sales promotion activities in tourism can be very effective when supplemented by publicity and personal selling. Advertising messages may range from subtly attractive visual messages and symbols designed to appeal and stimulate travel desire and needs to simple sales announcements drawing attention to specific product offers. Word-of-mouth is a very important tool of promotion in tourism. Research shows that about 80% of the tourist visited different places on the persuasion of their friends and relatives and also their own judgments. Brochures are another form of communication provided by tour operators to stimulate customers and motivate them to buy. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations.
  48. 48.  PEOPLE It plays a most important part in tourism. In people local people are very important, that how they treat tourist. The travel agents, guides, staff of travel companies, sales staff, etc they are the people. Travel Company also like Railways, Air, etc. is included in people. Normally a tourist assures a tourism quality like hotels, Travel Company. The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing. The sales personnel are responsible for dealing with the customer behind the counter. The airline and transportation crew interact with customers while traveling. The resort or hotel representatives enter to the needs of the tourist when they reach the destination. The tourist guides, who interact with the customers at the tourist location, all form the people element in tourism marketing. These contract persons must be trained on interpersonal skills as well as knowledge of the product. In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry. Hence it is imperative that they have to be at their best at all times. Travel guides especially, are expected to have a lot of patience, good sense of humor, tact to transform the occasional tourists into habitual ones, thorough knowledge of the places, linguistic skills etc.  PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. The sequential steps involved in the delivery of the tourist products are:  Provision of travel information --- The information regarding the travel is provided at a convenient location where the potential tourist seeks clarification about his proposed tour.  Preparation of itinerates ----- It is a composition of series of operations that are required to plan a tour.  Liaison with providers of services --- Before any form of travel is sold over the counter to a customer; contracts have to be entered with the providers of various
  49. 49. services including transportation companies, hotel accommodation, coaches for local sightseeing etc.  Planning and costing tours ----- Once the contracts and arrangements are entered into, then the task of planning and costing the tour, this will depend on the tour selected as well as individual requirements.  `Ticketing ---- The computerized reservation system has in recent years revolutionized the reservation system for both rail and air travel.  Provision of foreign currency and insurance --- In case of foreign travel the final task provide foreign currency as well as insurance  PHYSICAL EVIDENCE The tourist attraction, which is an expensive for the customer must be tangibilised with the help of tangible items like, comfortable seats while traveling, layout, and design of the resort, natural service scope, etc. the sign posts that indicate directions, route maps, information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets, telephone booth also form a part of the physical evidence. Printed matters such as brochures also play an important role in the development of tourism. As the product, in tourism is intangible. There is a need to describe fully the product, which is done by providing an elaborate brochure, which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money, product image and status, which must be matched when the product is delivered.
  50. 50. MARKET SEGMENTATION Though there are a number of bases for segmentation of tourists, one of the most important is Lifestyle. Traveling decisions are fantastically influenced by changing lifestyles. They are also affected by other factors such as level of income, availability of leisure time, etc. Holiday As A Base Demand As A Base Geography As A base Psychography As A base Demography As A base Socio-economic As A base Purpose As A base Age As A base Market Segmentation Tourism
  51. 51. BASE OF SEGMENTATION CATEGORIES Holiday Mass market Popular market Individual market Demand Primary Secondary Opportunity Geography International On the basis of regions, cities, etc. Psychography Lifestyle Personality motive Knowledge Demography Age Sex Religion Socio-economic Rich, Poor
  52. 52. Rural, Urban Literate, Illiterate Purpose Business Travel Cultural Tourism Common Interest Convention Age Teens Youth Seniors Such segmentation is useful when deciding the offerings to target a particular segment. For example,  The mass market consists of vacationists that travel in large groups and prefer all- inclusive tours. They are generally conservative.  The popular market consists of smaller groups going on inclusive or semi-inclusive tours. This group includes pensioners and retired people.  The individual market consists of chairmen, senior executives, etc.  As the lifestyle changes, consumption of services might change. For example, a newly married couple might prefer romantic holidays, but once they have children they would prefer family vacations where there are plenty of activities to entertain kids. Teens and youth might prefer adventure holidays whereas senior citizens would probably prefer more relaxing vacations.
  53. 53. SWOT ANALYSIS OF INDIA  STRENGTHS India‟s geographical location, a culmination of deserts, forests, mountains and beaches: India is not only a vast country but also a beautiful country with world famous natural locations, which attracts lots of foreign tourist everyday. India has all types of seasons at the same time because of its tropical nature, as you will find the climate hot, humid, cold and warm all at the same time in different locations. Also its location is not very out of reach but easy to travel, as there are many modes of transport to reach here. Diversity of culture, a blend of various civilizations and their traditions: India‟s diversity is its greatest strength. There is so much to explore in India. One cannot be tired of exploring its diverse culture, heritage and locations. The different languages, dialects and other religious and cultural customs and traditions are all the sources of attraction in India.  WEAKNESSES Lack of adequate infrastructure: It is a major drawback. It is not the case of less money but the money is not being utilized in the right places and in the right manner. The airlines in India, for example, are inefficient and do not provide basic facilities at airports. The road condition in India is very bad. An intolerant attitude among certain sections of people:
  54. 54. This is among the people who do not like the foreigners and their entry into the Indian Cultures as they feel that they will change the Indian Culture and attitude and replace it with foreign culture. No proper marketing of India‟s tourism abroad: Foreigners still think of India as a land of snake, villages, beggars and elephants. The Indians have not made any efforts to change this image and this has proved very costly as foreigners still think of Indians as illiterates and narrow-minded  OPPORTUNITIES More proactive role from the government of India in terms of framing policies: The government is supporting India tourism industry with the recent appointment of Mrs. Renuka Chaudhary a very intelligent and practical woman who would like to develop India tourism. The Indian tourism industry should take this as an opportunity and push forward its plans. Allowing entry of more multinational companies into the country giving us a global perspective: This is going to develop and build the confidence in the minds of the foreigners who would like to explore India. Growth of domestic tourism: Indian tourism will only develop if the roots are strong. So if the Indians themselves travel around India the foreigners will feel confident to come to India. For e.g.: Thomas Cook says “Travel Now Pay Latter.” Affordable traveling at leisure, plenty of job opportunities.  Threats
  55. 55. Economic conditions and political turmoil in the other countries affects tourism: As a result of this people are afraid to venture outside their own homes for fear of terrorist attacks and threats to their lives. Aggressive strategies adopted by other counties like Australia, Singapore in promoting tourism: There are hardly any tourists who confidently come to India and if the other countries offer better packages and places then there is no reason why the tourists should visit India The important task is to get tourism accepted as an instrument of development and national integration. For this it is necessary to create awareness of India‟s charms as a tourist paradise and simultaneously addressing the important issue of toning up infrastructure and then getting down to marketing the product in a pragmatic and result oriented manner. All segments of the tourism trade should get together ands hammer out a strategy taking into account the ground realities and demands of the future.  Major Destinations of India India is one of the popular tourist destinations in Asia. Bounded by the Himalayan ranges in the north, and surrounded on three sides by water (the Arabian Sea, Bay of Bengal, and the Indian Ocean), with a long history and diverse culture, India offers a wide array of places to see and things to do. In 2004, foreign tourists visiting India spent 15.4 billion USD - the ninth highest in the world. India is also ranked among the top 3 adventure tourism destinations. One can expect to spend about $1,750 in 2005 dollars for a two week visit, staying in accommodations equivalent to Western ones.
  56. 56.  DELHI Delhi,known in India as the "Lotus Temple", the Bahá'í House of Worship is one of the most famous landmarks in the Delhi. Delhi, the capital of the vast, mystic subcontinent that is India. A fine blend of old and new, ancient and modern in every stream of life is the soul of Delhi. A melting pot of cultures and traditions, religions and castes Delhi is true to its democratic nature. Delhi has ruled always from the mythological days to the present, the Aravali ridges and the Yamuna river stand a mute witness to it. The rulers left behind their trade marks in the architecture. Tughlakabad fort and the Qutab Minar, the Jama Masjid and the Lotus temple, The Humayun's tomb and the Red Fort, and India Gate and the Magnificent President's house. Delhi is famous for its wide roads and crisp winters. One of the few places in India where colours of nature changes with the seasons. Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and shopping goods are found in Delhi. The cosmopolitan nature of the city has only added to the beauty and glory of it. Big gardens, wide roads, ancient structures, and power of politics is what Delhi is all about.
  57. 57.  AGRA Perhaps India's best-known site is the Taj Mahal, one of the world's greatest architectural achievements. It was built between 1631 and 1653 by Emperor Shah Jahan in honor of his wife, Arjumand Banu, more popularly known as Mumtaz Mahal. The Taj Mahal serves as her tomb. One of the popular tourist circuits is called the Golden Triangle: the cities Delhi; Agra (site of the Taj Mahal); and Jaipur. Delhi is approximately 200 kilometers away from Agra, and 250 kilometers from Jaipur. India also has a large variety of protected wildlife. The country's protected wilderness consists of 75 National Parks of India and 421 Sanctuaries, of which 19 fall under the purview of Project Tiger. Its climatic and geographic diversity makes it the home of over 350 mammals and 1200 bird species, many of which are unique to the subcontinent. Some well known national wildlife sanctuaries include Corbett, Kanha, Sariska, Periyar, Ranthambore, and Bharatpur.  RAJASTHAN-THE LAND OF KINGS
  58. 58. Rajasthan has a rich history and culture making it one of the most popular tourist destinations in India. Shown here is the Hawa Mahal in Jaipur, Rajathan.Rajasthan, the "Land of the Kings", is one of the most attractive tourist destinations in Northern India. The vast sand dunes of the Thar Desert attract millions of tourists from around the globe every year. Major visitor attractions in Rajathan include: 1. Jaipur - The capital of Rajasthan, famous for its rich history and royal architecture. 2. Jodhpur, fortress-city at the edge of the Thar Desert, famous for its blue homes and architecture. 3. Jaisalmer is famous for its golden fortress. 4. Barmer and surrounding areas offer perfect picture of typical Rajasthani villages. 5. Bikaner is famous for its medieval history as a trade route outpost. 6. Mount Abu is also one of the world famous tourist place.  JAMMU AND KASHMIR-THE LAND OF HEAVENS The Manasbal Lake near Srinagar, Jammu and Kashmir is 2000 meters above sea level.Tourist destinations in Jammu and Kashmir include: 1. Srinagar 2. Jammu 3. Leh 4. Amarnath 5. Vaishno Devi Other cities of interest in Northern India include Gwalior, Khajuraho, Varanasi, Mathura, and Haridwar.
  59. 59.  GOA The sunny beaches of Goa attracts millions of tourists every year.Goa is another popular destination, famous for its excellent beaches, churches, and temples. Goa, a tiny emerald land on the west coast of India situated between the borders of Maharastra and Karnataka, is better known to the world at large as the former Portuguese enclave on the Indian soil. With the rule of the Portuguese for over 450 years and the consequential influence of the Latin culture, Goa presents a somewhat different picture to the foreign visitor than any other part of the country. Not only the proportion of Christians (almost all of whom are Catholics) in the total population of Goa much higher than that obtaining in most of the other States; the general way of living is also markedly different. Western influence is evident in the dress and food habits, and the general life of the people is quiet and peaceful. A striking feature of Goa is the harmonious relationship between the two principal religious communities, the Hindus and the Catholics, who have lived together peacefully for generations.  ORISSA-SPIRIT OF Buddhism Orissa has been a preferred destination from ancient days for people having interest in spirituality, religion, culture, art and beauty of the nature. Ancient and medieval architecture, pristine sea beaches, nature at her beautiful best, the classical and ethnic dance forms and a variety of festivals, all in combine attract tourists from far off places to explore this state to a have a divine exposure of love and hospitality.
  60. 60. Orissa has kept alive Buddhism and the Buddha in its ancient womb. The spirit of Buddhism still haunts the very air of Orissa. Rock-edicts that have challenged time stand huge and over-powering by the banks of the river Daya. The silent stones sing out songs of peace and non- violence. The torch of Buddhism is still ablaze in the sublime triangle at Udayagiri, Lalitgiri & Ratanagiri, on the banks of river Birupa. The surrounding hills of Langudi and Kayama stand as mute witness to the quirks and twists of history. Precious fragments of a glorious past come alive in the shape of stupas, rock-cut caves, rock-edicts, excavated monastries, viharas, chaityas and sacred relics in caskets. Rock-edicts of Ashoka are a bonus for your eyes.  TAMIL NADU Tamil Nadu has a rich culture and offers a wide selection of temples famed for their architectural beauty. Some of the more popular temple tour destinations include: 1. Chennai - The capital of Tamil Nadu has the second longest beach in the world, the Marina Beach. 2. Madurai is known for the beautiful Meenakshi temple. 3. Rameshwaram is famous for the longest corridor in the world. 4. Kanyakumari, located at the tip of India, is at the confluence of the Bay of Bengal, Arabian Sea and the Indian Ocean. Recently a massive statue of Thiruvalluvar has been installed here. 5. Kumbakonam, known for the numerous temples in the town. The Mahamaham festival is held here once in every twelve years and attracts millions of devotees to the place. 6. Tiruchirapalli known for its Akhilandeshwari temple and Rockfort temple.
  61. 61. 7. Thanjavur has the famous Brihadeeswara temple. 8. The famous hillstations Kodaikanal and Nilgiris offer the visitors a welcome relief from the usually hot climate in the state.  KARNATAKA The southern state of Karnataka offers: 1. Bangalore, the IT capital of India, is also significant for its history; 2. Mysore, about 140km from Bangalore, has palaces, KRS Dam, several temples, a Hindu temple atop Chamundi hills; 3. Srirangapatna, where nearby fortresses can be found (Tipu's); 4. Hampi the city of ruins (1500's when the Muslim kings destroyed the prosperous Vijayanagar empire); 5. The Belur and Halebid temples are famed for their sculptural beauty; 6. Sravanabelagola has a Jain temple dedicated to king Bahubali. The statue is massive and a Maha Masthaka Abhishekham performed one every year, attracts a huge number of pilgrims; 7. Sringeri, located in the western ghats, has a wonderful temple dedicated to Sarada devi; 8. The Western Ghats offer many other places of exceptional beauty like Agumbe, Horanadu etc.; 9.Madikeri, Kodagu, Talakaveri, Kemmanagundi all places of immense natural beauty.  KERALA-GOD'S OWN COUNTRY
  62. 62. Kerala, nicknamed as "God's own country", is one of the most beautiful states in Southern India. Shown here is Munnar, in Kerala.Kerala is an evergreen lush state, tucked away in the southern corner of India. It is one of the most haunted visits of tourists in India. The state has its own tourism brand name - "God's Own Country", which has super-brand status. Kerala is famous for its backwaters and lagoons. Kerala is also known for its Ayurveda. The state was nicked as one of the "10 paradises of the world" by the National Geographic traveller. The government of Kerala offers tourism packages related to Ayurveda also. The major attractions in Kerala include: 1. Backwaters, lagoons, tropical beaches and spice farms. 2. Hill stations at Thekady and Munnar 3. Enchanting waterfalls at Athirapilly and Vazhachal 4. An exquisite flora and fauna at its wildlife santuries. 5. Its historical monuments. 6. The housboats of Alapuzha.  MAHARASHTRA
  63. 63. Maharashtra with its diverse geographical features provides a range of tourist centres. The state has a 720-km coastline dotted by rugs standing as mute witnesses down the ages to the march of warrior kings, foreign trading vessels and invaders from across the seas. The beauty of Maharashtra is in its forts, caves and temples, so much so that it is called 'Dagd-Ancha Desh', meaning the Land of Rocks. It has a lot to offer to a visitor, its features are such that any tourist will definitely find something of his interest from among its beaches, forts, caves, temples, cities, wildlife sanctuaries, bird sanctuaries etc. The intricately carved caves of Ajanta, Ellora and Elephanta highlight the Indian heritage and the spellbinding Indian Culture. Religious places like Pandharpur, Nashik, Shirdi, Trimbakeshwar, Tuljapur, Ganapatipule, Bhimashankar etc are a refreshing experience and make a fascinating whole.
  64. 64. Mumbai, the capital, can well claim to be (after Kolkata) the second cultural centre of India. Also known as the First city of India, it is one of the world's truly great cosmopolitan metropolises. Being the economic powerhouse of India Mumbai is the most affluent and industrialized city in the country today. Its tradition of glamour and showbiz makes it the city of dreams. Lively and pulsating, Mumbai is India's answer to Hollywood, producing more films each year than any other county in the world. It is also the centre of a healthy theatre culture.  Madhya Pradesh-"Heart of India" Madhya Pradesh is called the "Heart of India" only because of its location in the centre of the country. It has been home to the cultural heritage of Hinduism, Buddhism, Sikhism, Jainism and Islam. Innumerable monuments, exquisitely carved temples, stupas, forts and palaces are dotted all over the State. Madhya Pradesh is also known as Tiger State because of tiger population in MP (Madhya Pradesh). Many Famous national parks like Kanha, Banthavgadh and Pench are located in MP. The natural beauty of Madhya Pradesh is equally varied. Consisting largely of a plateau, the State has everything. Spectacular mountain ranges, meandering rivers and miles and miles of dense forests offering a unique and exciting panorama of wildlife in sylvan surroundings.  Sikkim Originally known as Suk-Heem, which in the local language means "peaceful home", Sikkim was an independent kingdom till the year 1974, when it became a part of the Republic Of India. The capital of Sikkim is Gangtok, located approximately 185 kilometers from New Jalpaiguri, the nearest railway station to Sikkim. Although, an airport is under construction at Dekiling in East Sikkim, the nearest airport to Sikkim would be Bagdogra. Sikkim is considered as the land of Orchids and mystic cultures and colorful traditions. Sikkim is well known among trekkers and adventure lovers, as West Sikkim has a lot to give them. Places near Sikkim include Darjeeling also known as the
  65. 65. Queen of hills and Kalimpong. Darjeeling, other than its world famous "Darjeeling tea" is also famous for its refined "Prep schools" founded during the British Raj. Kalimpong is also famous for its Flora cultivation and is home to many internationally known Nurseries.  Uttaranchal Uttaranchal is the 27th state of the Republic of India. Blessed with magnificent glaciers, majestic snow-clad mountains, gigantic and ecstatic peaks, valley of flowers, skiing slopes and dense forests, this Abode of Gods includes many shrines and places of pilgrimage. Char-dhams, the four most sacred and revered Hindu temples: Badrinath, Kedarnath, Gangotri and Yamunotri are nestled in the Mighty Himalayas. Haridwar which means Gateway to God is the only place on the plains.A picturesque state, with a breathtaking panoramic view of Himalayas, Uttarakhand promises its tourists a visit full of fun and unforgettable moments. It contains the most fascinating and beautiful part of the Himalayas and provide watershed for Gangetic River System spanning 300Km from Satluj in the west to Kali river in the east. Nanda Devi (25640 Ft) is the second highest peak in India after Kanchenjunga (28160 Ft). Dunagiri, Neelkanth, Chukhamba, Panchachuli, Trisul are other peaks above 23000 Ft. It is considered abode of Devtas, Yakashyas, Kinners, Fairies and Sages. They all are present here on glittering peaks, roaring rivers, beautiful hills slopes and valleys in one or another form. It boasts of some old hill-stations developed during British era like Mussoorie, Almora and Nainital.  Uttar Pradesh Situated in the northern part of India, Uttar Pradesh is important with its wealth of monuments and religious fervor. Geographically, Uttar Pradesh is very diverse, with Himalayan foothills in the extreme north, the Gangetic Plain in the centre, and the Vindhya Mountain Range towards the South. It is also home of India's most visited site, the Taj Mahal, and Hinduism's holiest city, Varanasi. The most populous state of the
  66. 66. Indian Union also has a rich cultural heritage, and at the heart of North India, Uttar Pradesh has much to offer. Places of interest include Varanasi, Agra, Mathura, Jhansi, Prayag, Sarnath, Ayodhya, Dudhwa National Park and Fatehpur Sikri.  West Bengal Kolkata, one of the many cities in the state of West Bengal has been nicknamed the City of Palaces. This comes from the numerous palatial mansions built all over the city. Unlike many north Indian cities, whose construction stresses minimalism, the layout of much of the architectural variety in Kolkata owes its origins to European styles and tastes imported by the British and, to a much lesser extent, the Portuguese and French. The buildings were designed and inspired by the tastes of the English gentleman around and the aspiring Bengali Babu (literally, a nouveau riche Bengali who aspired to cultivation of English etiquette, manners and custom, as such practices were favourable to monetary gains from the British). Today, many of these structures are in various stages of decay. Some of the major buildings of this period are well maintained and several buildings have been declared as heritage structures. THE PRESENT SCENARIO OF INDIAN
  68. 68. Chapter III: Research Methodology Research Objective: Study the Consumer Behavior With regards to Travel And Tourism in India . Research Problem: How Modernize is Travelling Habits of the people ? Sampling Size: 10 Sampling techniques: Through Questionnaire The Survey was conducted over a period of a month June (3-4days) . In which, I went to tourists places of Delhi like Qutab minar,India gate etc.Tourist Coming from different countries and made them aware of the survey, provided them with the questionnaire and helped them in filling it. The information which was seek from them was to predict how modernize their way of travelling is. They were asked, How often they travel? For How long? Where they travel to? With whom? Objective of their travel. How they plan their Trip? Where do they stay? Have much familiar they are with online travel assistance options ? How they like to travel more? Is India is a favourable destination? All these information was seeked in form of following questionnaire:
  69. 69. Questionnaire Please go through the following questionnaire and identify the appropriate responses for each of them. There is no such thing as a correct answer, therefore feel free to respond unprohibitively Disclaimer: Your response via this questionnaire will be used strictly for academic purposes. There will not be any commercial solicitation or usage of the response in any kind / form whatsoever. Personal Information Name: Gender: Occupation: E-mail id: Country: 1. How often do you travel outstation?  Once in a Year  Once in 6 Months  Once in 3 Months  Every Month  Every Week 2. How do you Plan your Trip? By Yourself Through a Travel Agent 3. What is most common type purpose of your travel? o Family Vacation o Adventures o Business o Spiritual
  70. 70. o Religious 4. What mode of transportation do you opt ? Rate them on the basis of your preference (most preferred at the top, Least preferred at the bottom ) Car, Bus, Train , Airplane, Ship 1. 5. 2. 3. 4. 5.Where do you go most often ? o Hill Stations o Beaches o Deserts o Historically Significant places o Commercially Busy cities 6. Do you travel internationally or domestically? o International o Domestic o Both How many times you travel........................ 7. With whom, Do you travel most often? o Family o Friends o Colleagues o Alone 8. Where do you like to stay ? o Expensive Hotels o Economy Hotels o Resorts
  71. 71. 9.What is generally the length of the trip ? o 1-2 days o 3-5 days o A week o A fortnight o A month 10. Do you think India is favourable destination for the tourist? o Yes o No 11. How many places you have visited till now in India (name them)? Ans:___________________________ 12. Have you used any online travelling website? o If Yes, how often?  none  sometimes  often  every time when I plan a travel o NO 13. What are the problems faced by you during travelling to India? Ans:________________________________ 14. Which place you like the most? ( From places you have visited )
  72. 72. Ans:________________________________ 15. Is India has lots of heritage Sites? o Yes o No 16. India Is rich in culture? o Yes o No 17. Is India has beautiful natural environment ? o Yes o No 18. Does India have attractive destinations? o Yes o NO
  73. 73. Chapter IV: DataReduction,Presentation & Analysis With data available various analysis where done in order to study travelling behavior of the sample. 1. To start with Age Group. The Sample was made of 47% people falling in the age group of 20-25 years. Next trailing Age group was “below 20” years with 33 % of contribution. Age group of 25-30 and Above 30 years had contribution of 17% and 3% respectively. 33% 47% 17% 3% Age Group Below 20 20-25 25-30 Above 30
  74. 74. 2. Sex Ratio  57 of respondents where Male rest were Females . 57% 43% Gender Male Female
  75. 75. 3. Occupation 72 % of respondents where student pursuing different courses of graduation level . where a 15 % where engaged in service . Followed by 11 % engaged in Business while rest two percent were Housewives . 4. No . of Trips 72% 11% 15% 2%Occupation Student business Service Housewives Once In a Year 36% Once in 6 months 20% Once in 3 months 13% every Month 21% every Week 10% Trips
  76. 76. As above data signifies , 36 % went out of their daily environment only once in year . 21 % went out every month while 20 % went once in 6 months. 13 % went once in 3 months but only 10 % went every week. 5.Planning When it comes to planning your Trip 69 % liked to plan their trip all by themselves where as 31 % rendered the service of Travel agents . 69% 31% Planning By Yourself Through Travel Agent
  77. 77. 6. Purpose When asked about the purpose of the Trips they make , 57% answered that it‟s mostly Family vacation . Other 18% said that it‟s Adventure while 18% said that they do it for Business point of view. While 5 % and 6% people defined their purpose as Spiritual and religious. 57% 14% 18% 5% 6% Purpose Family Vacation Adventure Business Spiritual Religious
  78. 78. 7. Mode of Transportation People prefer Train over all the others followed by Car, Airplane, Bus and at the last Ship. 0 20 40 60 80 100 Ship Airplane Bus Train Car
  79. 79. 8. Destination 50 % people commented that their preferred and most destination is Hill Station . for 24 % people it‟s Commercially busy places, for 13% it‟s Deserts. While for 8% and 5% it‟s Historically Significant places and Beaches . Hill Station 50% Deserts 13% Beaches 5% Historically Significant Place 8% Commerciall y busy Places 24% Destination
  80. 80. 9. International Travel Out of sample 66% people Prefer international travel While 24% people Prefer Both international As well Domestic & rest 10% Domestic only. 66% 10% 24% Travel Preference International travel Domestic Travel Both
  81. 81. 10. Companions 58 % of people prefer Making visits with Family members . While 21 % like to travel alone. 18 % travel with friends . while only 2 % with colleagues. family 59% Friends 18% Colleagues 2% Alone 21% companions
  82. 82. 11. Accommodation 64 % prefer to stay in Expensive Hotels , While 25 % choose Economy Hotels . 11 % go for Resorts. Expensive Hotels 64% Economy Hotels 25% Resorts 11%
  83. 83. 12. Duration Major chunk Stay for 1-2 day 28%, closely followed by 30 % going for 3-5 days . and 18 % staying for a week with 13 % staying for A fortnight and 11 % for a month and so. 28% DURATION CHOICE 1-2 Days 3-5 days A week A Fortnight A Month 30%18% 13% 11%
  84. 84. 13.Travel Websites 77 % people do not use any kind of Travel based websites while 23 % does it sometimes. Q 14-18 (Data analyses as follow bellow) None 77% Sometimes 23% Often 0% Everytime when I plan a travel 0% Use of travel Sites
  85. 85. LEARNINGS FROM THE TRAINING It was a great opportunity for me to work with Travel mate India. From this valuable training I have learnt many beneficial things. How to present myself in a pleasant manner. How to render the best possible services to the clients. The value of timely services provided to the clients. Updating all the documents, files and related information for the visas. Coordinating with the files before and after departure with the accounts team. How to negotiate with the clients on phone as well as walk in clients. How to make proper quotation for clients as per their requirements. How to make healthy relation with the head office for ticket indents etc. The significance of having all round guidance and support from seniors. The importance of exhibiting a very important relationship in the office. The importance of having a very competitive and healthy growth. I have also learnt how to book a tour for the tourists. The tour can be of two types. One is FIT and the other is GIT. FIT means where the tourist wants to travel individually or only with his / her family. GIT means where a large number of persons gathers together from different parts . Got to know about the different types of visa forms which are to be filled at the time of applying visa for the tourist. I have also learnt about the ticketing procedure of Galileo.  All the while it was a great adventure of learning the various aspects of tourism department.
  86. 86. CHAPTER-V CONCLUSION AND SUMMARY Wars, tsunami and bird flu etc. are serious problems that have a significant affect on tourism. But, these are not the elementary problems. Infrastructure is one primary problem to many industries in India. Infrastructure in India has improved but still it is far from what is required to become a world tourist destination. Another one is the infamous corruption of India, which is a major obstacle to the tourism industry. Resolving these issues will itself help in overcoming other smaller problems mentioned above. Government of India has a target of 10% GDP growth rate, with the present growth rate at around 8%. To maintain such a high growth rate and increase the employment opportunities also at the same rate, it has to exploit the highly potential and growing sectors like Tourism. And, to fully exploit these sectors, problems related to these sectors should be addressed along with the fundamental issues like infrastructure and corruption.
  87. 87. 5.References/ Bibliography Source:
  88. 88. 6. Appendices List of Figure -Figure.1 Three terms derived from Atana Page no.1 -Figure.2 Simple structure of tourism, Page no.3 -Figure.3 Tourism Map, Page no.10