Presentation on 'ENTREPRENEURSHIP REPORT : Preparation – Presentation - Publication' in Faculty Development Program organised by Entrepreneurship Development Cell, Anna University, Regional Campus, Madurai sponsored by Entrepreneurship Development Institute, Ahmedabad
1. ENTREPRENEURSHIP REPORT
Preparation – Presentation - Publication
Dr.C.Muthuraja, M.A, M.Phil, PhD
Head, Post Graduate & Research Department of Economics
The American College, Madurai - 625 002, TAMIL NADU
(cmuthuraja@gmail.com) - (M-09486373765)
(Presented @ Faculty Development Program organized by Entrepreneurship
Development Cell, Anna University, Regional Campus, Madurai sponsored by
Entrepreneurship Development Institute- Ahmadabad)
SINCE 1881
3. The 2017 Entrepreneurship Report
https://www.drip.com/entrepreneurship
What Will Entrepreneurial Success (and
Struggle) Look Like in 2017?
Survey address three main topics:
♦ Growth: What approaches are U.S. entrepreneurs
taking to grow their businesses today?
♦ Challenges: Where are entrepreneurs struggling, and
how can they overcome the barriers they face?
♦ Motivations: What underlying goals and values drive
entrepreneurs to keep going in the face of those
challenges?
SINCE 1881
4. How Will Entrepreneurs Achieve Growth ?
Half of today's entrepreneurs still rely on their customers,
not their marketing, to grow
How do you get the majority of new customers?
Digital marketing & automation are still secret weapons
for entrepreneurs
How important is digital marketing to
business?
Substantial majority (71.6%) of entrepreneurs do use some
form of digital marketing
How important is automation to operations &
marketing?
Slight majority of entrepreneurs reported using at least
minimal automation to run their operations
SINCE 1881
6. Where Do Today's Entrepreneurs Struggle?
Today's entrepreneurs see room for growth in cutting
business costs, finding more time, and getting more
customers
What's the biggest barrier to growth for your
business?
28.8% didn't see business costs, lack of time, customer
acquisition or retention, or marketing as a major barrier. As
for the rest, business costs topped the list, followed closely
by time and getting enough new customers
How long did it take you to feel like your
business was a success?
Year 1 is a tough time for most entrepreneurs. while 20.4%
are confident or lucky enough to feel successful almost
immediately after launching their business, almost no one
else reaching their benchmark for success in under a yearSINCE 1881
7. SINCE 1881
What Motivates Entrepreneurs to Keep Going?
Entrepreneurs today are focused on building wealth,
delivering excellent products and services—and the future
What goal most motivates you to keep going
with your business?
More abstract concerns—making a difference in the world
and making a name for oneself—were chosen significantly
less often, while helping customers fell in the middle
Which contributes most to your customers'
happiness?
Today's entrepreneurs seem to strongly believe that there's no
substitute for quality
What would you do differently if you were
starting your business all over again?
Nothing
8. Opportunities for Entrepreneurs in 2017 & Beyond
Choose marketing channels with trackable metrics
Traditional offline advertising is not a highly effective -
most entrepreneurs are jumping into digital marketing -
best served by choosing channels—such as email
marketing, paid media, and landing pages
Recognize that faster growth often requires better
marketing
If you have a marketing problem, it may require a slight mindset
shift to move from the spontaneous, organic growth to the
accelerated growth that's possible with strategic marketing
campaigns
Explore email marketing automation to convert and retain
more customers without significant budget or staffing changes
With always-on email campaigns that respond to what contacts
are doing online- can close more leads and support more
customers
SINCE 1881
11. Report Presentation
SINCE 1881
♦ Start with something to get your audience’s
attention
♦ Tell your audience what your argument will be
♦ Tell your audience how you are going to develop
that argument
♦ Presentation Outline : Research Report
♦ Getting started and planning
♦ Sections of a typical report
♦ Presentation of text, maps, and illustrations
♦ Referencing Presenting Your Research
♦ Strategies for presentation
♦ Designing visuals for your presentation
12. Report Publications
SINCE 1881
♦ Project
♦ Dissertation
♦ Conference/Workshop/Seminar Proceedings
♦ Article
♦ Book
♦ Report
♦ Magazine & Journals
♦ Sharing with Institutions – Local/National/Global
♦ Report in Mass Media
♦ Report in Social Media
♦ Theatre Arts
♦ Film/Movie Making
♦ e Presentations- www.slideshare.com +++
13. Know about the Publishing Process
SINCE 1881
♦ Getting a paper published is a collaboration
♦ Tell a story
♦ Sell your story
♦ Avoid “overloading.”
♦ Keep it simple
♦ Don’t obsess about Impact Factor
♦ Spend time crafting your cover letter
♦ What happens once your paper is received?
♦ Who are the reviewers, and what do they do?
♦ What goes into the decision letter?
(Source:Dr. Boyana Konforti - The Editor , Cell Reports)