The document discusses key aspects of quality research and increasing research visibility. It defines quality research as using scientific processes and withstanding scrutiny. Quality research is unique, incremental, and can inform policy. The document emphasizes that research helps teachers understand what works and improve, and that teachers have a duty to conduct research. It provides tips for researchers to increase visibility, such as expanding collaborations, selecting keywords wisely, using social media, blogs, and tools like ORCID and Researcher ID to link publications. The overarching message is that research should be a way of life for academics and helps improve teaching and learning.