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MONETISING MUSIC ON
MOBILE
@jwrosewell / @51degreesmobi
About 51Degrees

1,500,000
Web sites

650,000
deployments

99.9%
detection
accuracy

2.5bn Unique
visits tracked
monthly

...
10% Average Growth per Month

2.5bn unique global web visits tracked
in January 2014

@jwrosewell / @51degreesmobi
Note: I’ll ignore the advertising
business model

@jwrosewell / @51degreesmobi
Whatever happened to ringtones?

The Crazy Frog

@jwrosewell / @51degreesmobi
Caller tunes?

Still popular in India

@jwrosewell / @51degreesmobi
1. Mobiles primary use shifted
from voice

@jwrosewell / @51degreesmobi
2. Easier alternatives available

@jwrosewell / @51degreesmobi
Apps vs Web Sites

@jwrosewell / @51degreesmobi
Apps have an extremely
convenient payment model

@jwrosewell / @51degreesmobi
70/30 Revenue Share

@jwrosewell / @51degreesmobi
Little competition… at the moment

@jwrosewell / @51degreesmobi
Beyond the App

@jwrosewell / @51degreesmobi
Credit Cards

@jwrosewell / @51degreesmobi
Near Field Communication

@jwrosewell / @51degreesmobi
V.Me

@jwrosewell / @51degreesmobi
…and many more

@jwrosewell / @51degreesmobi
GSMA OneAPI

@jwrosewell / @51degreesmobi
Weve

@jwrosewell / @51degreesmobi
PingIT from Barclays

@jwrosewell / @51degreesmobi
Zapp from Vocalink

@jwrosewell / @51degreesmobi
Paypal

@jwrosewell / @51degreesmobi
iDEAL

@jwrosewell / @51degreesmobi
1. Direct to (Network Operator) bill
2. Direct to/from bank account

@jwrosewell / @51degreesmobi
Disintermediation
removing the card

@jwrosewell / @51degreesmobi
Opportunities for Digital Content
• Everyone can be a merchant (or record label)
• Increased relevance of social media and...
@jwrosewell / @51degreesmobi
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James Rosewell 51 degrees Monetising music on mobile - Music 4.5 The Music In-App Economy

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Monetising music on mobile
What can we learn from the past 20 years of music and mobile? Where are the opportunities and threats today? And are apps going to be around forever?

Published in: Business
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James Rosewell 51 degrees Monetising music on mobile - Music 4.5 The Music In-App Economy

  1. 1. MONETISING MUSIC ON MOBILE @jwrosewell / @51degreesmobi
  2. 2. About 51Degrees 1,500,000 Web sites 650,000 deployments 99.9% detection accuracy 2.5bn Unique visits tracked monthly 150,047 device combinations 5,291,472 detections per second @jwrosewell / @51degreesmobi
  3. 3. 10% Average Growth per Month 2.5bn unique global web visits tracked in January 2014 @jwrosewell / @51degreesmobi
  4. 4. Note: I’ll ignore the advertising business model @jwrosewell / @51degreesmobi
  5. 5. Whatever happened to ringtones? The Crazy Frog @jwrosewell / @51degreesmobi
  6. 6. Caller tunes? Still popular in India @jwrosewell / @51degreesmobi
  7. 7. 1. Mobiles primary use shifted from voice @jwrosewell / @51degreesmobi
  8. 8. 2. Easier alternatives available @jwrosewell / @51degreesmobi
  9. 9. Apps vs Web Sites @jwrosewell / @51degreesmobi
  10. 10. Apps have an extremely convenient payment model @jwrosewell / @51degreesmobi
  11. 11. 70/30 Revenue Share @jwrosewell / @51degreesmobi
  12. 12. Little competition… at the moment @jwrosewell / @51degreesmobi
  13. 13. Beyond the App @jwrosewell / @51degreesmobi
  14. 14. Credit Cards @jwrosewell / @51degreesmobi
  15. 15. Near Field Communication @jwrosewell / @51degreesmobi
  16. 16. V.Me @jwrosewell / @51degreesmobi
  17. 17. …and many more @jwrosewell / @51degreesmobi
  18. 18. GSMA OneAPI @jwrosewell / @51degreesmobi
  19. 19. Weve @jwrosewell / @51degreesmobi
  20. 20. PingIT from Barclays @jwrosewell / @51degreesmobi
  21. 21. Zapp from Vocalink @jwrosewell / @51degreesmobi
  22. 22. Paypal @jwrosewell / @51degreesmobi
  23. 23. iDEAL @jwrosewell / @51degreesmobi
  24. 24. 1. Direct to (Network Operator) bill 2. Direct to/from bank account @jwrosewell / @51degreesmobi
  25. 25. Disintermediation removing the card @jwrosewell / @51degreesmobi
  26. 26. Opportunities for Digital Content • Everyone can be a merchant (or record label) • Increased relevance of social media and web • Big app stores loss relevance • Margins can improve for content owners • Opportunities today… – Weve, Zapp, GSMA and others all looking for partners which means marketing support for you! – Niche web sites / app stores @jwrosewell / @51degreesmobi
  27. 27. @jwrosewell / @51degreesmobi

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