Insights on Mobile Marketing

1. MOBILE MARKETING
PREPARED BY : SHOBHIT MATHUR
19042
MC
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2. WHAT IS MOBILE MARKETING
 Marketing techniques
carried on
smartphones
 Targeting customers
through smartphones
 Includes SMS
marketing, App based,
QR Codes etc
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3. EXAMPLES
Personalised Mobile Ad - Starbucks SMS marketing Ad –Top Style
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EXAMPLES
App based mobile ad QR scan mobile ad

5. Rising E-commerce platforms
Customers spending 90% of their
time using apps while using phone
Increasing demand of
smartphones among customers
Affordability and Convenience
both are present as customers do
shopping on mobile phone
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MOBILE MARKETING IMPORTANCE

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RECENT STATS

7. Keeping audience in mind
A Mobile marketing
strategy which is effective
on social media won’t
necessarily carry over to
games played on mobile
Know your audience
Staying Concise
The catch is to keep the
things simple yet
attractive
Keeping it short Dynamic Approach
Adoption of better
marketing strategies -
Evaluation of results &
sticking to the best option
Result Evaluation
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Adoption of better
marketing strategies i.e.
Continuous
experimentation
MOBILE MARKETING PRACTICES

8. THANK YOU
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