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By: Paula Duru
    Andreea Cristea
    Ina Bayson
    Delia Dan
Absorption of light
Black



  Represents bad luck              Represents darkness, fear,            Looks professional.
                                   bad, death, mystery.




                                                     Represents evil, darkness, the woman in the
Represents professional, mysterious, modern.
                                                     picture shows her heart is cold, no feelings.
Symbolises
                                  Symbolises pureness. Sterile.   Symbolises coldness, but
happiness, pureness, clean
                                                                  also the beauty of winter.
celebration, unique.
                                                                  -clean
                                                                  -sterile




Symbolises sweetness, is     Symbolises
tasty, also pure             pureness, sterile, healthy, soft.
Represents wealth.          Represents sour, something
  Represents                                                    uncomfortable.
  luckiness.




Represent sadness, because yellow
leaves represent autumn, and                                         Represents danger.
autumn is a sad and calm season.    Represent
                                    classiness, celebrations.
Orange - shades
Orange



Represents a sweet       Represents a strong
                                                    Symbolises a sneaky
fruit, used mostly for   colour, full of strength
                                                    colour, as the
natural juices.          (energy) as the tiger.
                                                    fox, also fast (energy)




 Represents
 healthiness, because
 carrot is a healthy
 vegetable.
Orange – What communicates/
      symbolises?
Orange – What communicates/
      symbolises?
Brown
Brown



  Represents a natural          Represents strongness, because
  growth, dirt, earth.          it has a strong taste, and brown     Represents growth, and
                                is a strong colour.                  strongness, because tree
                                                                     trunk is strong, but it also
                                                                     represents nature.




                                                          Represents sweetness, but also
Represents danger, because   Represents fear, and also    dark chocolate, has a bitter
bears ar dangerous.          freedom.                     taste.
Brown - what
communicates/symbolises?
               Seal Brown
               Chocolate advert, shows pleasure eating it,
               because its brown melted chocolate.




      Shows that using the brown shampoo for
      brunettes , will make the woman look very
      attractive.
Red can symbolize many things from blood, to
love, lust, danger importance and many more.

Basically red symbolizes strong emotions, or things
of strong emotions.

Red can also symbolize
excitement, energy, speed, strength, danger, passio
n, and aggression. The colour of blood and
fire, represents life and vitality
                                                      Red also is a colour
    The rose                                          of importance.
    symbolises Love                                   Usually used on
    and passion.                                      stop signs or
                                                      important
                                                      messages
Represents
                                 passion and
                                 seduction. It’s
                                 feminine.
                          Evil


                 • The colour red grabs
                   attention and
                 • Use red to suggest
                   speed combined with
                   confidence and perhaps
Blood - danger     even a dash of danger.

                                     In the bible the     Represents
                                     apple Eve ate is a   sex appeal
                                     connotation of       and desire
                                     sin.
Pink is the colour of universal love.

                 Pink is a quiet girly colour. Lovers of beauty
Pink is a very   favour pink.
feminine
colour for       A lighter shade of pink represents innocence
females.
Calming: Pink calms our emotional energies.

Affectionate: Pink offers warmth and
tenderness to friends and family.

Caring: Sensitivity and tender loving care relate
to pink's feminine and energies.

Immature: Pink is the color of the sweet young
girl, before life's experiences take over.
Shades of purple
Purple
   Different Shades of Purple :
              Lilac                         Amethyst                                    Eggplant




Shows freshness, because lilac has a   Shows wealth, royalty.                      Shows growth.
fresh smell, and also growth.

                           Plum                                   Purple hair




                      Shows health.                             Shows rebellion, but
                                                                also style.

                  Purple is warm and cool, shows royalty. Purple has light and
                  dark shades from palest orchid to deep dark violet and indigo.
Objects that are associated with the
colour …
How and
why they use them ?
Royalty clothes – They wear them to show
richness, wealth and that they from a royal
family, they have power and luxury.
What it is that purple Symbolizes ..
Royalty
Power
Creativity
Wisdom
Spiritual Knowledge
Magic
Mysterious




Combination of Red and Blue
Shades of gray




All shades of gray can be good, neutral background
   colors. Use lighter grays in place of white and darker
   gray in place of black.
Gray
    Metal                            Eagle                     Elephant                      Gray suit




Shows cold, because metal is   Shows power, strength,          Shows power, because          Represents oldness,
cold when you touch it.        coldness, seriousness, as the   elephants are big, but also   also classiness.
                               eagle.                          nature.




    Emotionless
    Classic Colour
    Wisdom                                                     What gray
    Neutral                                                    symbolises.
    Symbolizes old fashion
Objects that are associated with the
colour …
               The expression “gray-hair” is
               sometimes used to refer to an
               elderly person
Different shades of Blue
Objects that are associated with
             colour Blue


Blue sky- calm    Blue sea- calm          Winter- cold atmosphere




Blue room- Calm   Car-
and restful                                Lobster- strong, cold
                  masculine, fast, cool
                  , powerful
What it communicates/symbolises (you must consider different shades) with 2-3 examples to
 support. The examples should be from magazines: adverts or layouts. The examples should be
            annotated to explain how and why it communicates different meanings.




Peaceful, calming and           Colour is not a darker             Darker shade-
relaxing                        shade of blue- show                masculine, advert is
Showing that this place         feminine                           only for men (men
is relaxing- calming sky                                           watch & bracelet)
and water
Different shades of Green
Objects that are associated with
            colour Green



                                            Frog- life, slimy
Lime (Fruit)-        Nature- calming,
growth, refreshing   wealth, tranquillity




                      Money-
      energy          wealth, genero
                      sity
What it communicates/symbolises (you must consider different shades) with 2-3 examples to
support. The examples should be from magazines: adverts or layouts. The examples should be
           annotated to explain how and why it communicates different meanings.




                              Darker shade of green-
Symbolises wealth-            envy, sexiness (how the               Green trees- growth
amount of the ring            model is lying down and the           of nature, peace
                              dress is above her knees)

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Colour symbolism task

  • 1. By: Paula Duru Andreea Cristea Ina Bayson Delia Dan
  • 3. Black Represents bad luck Represents darkness, fear, Looks professional. bad, death, mystery. Represents evil, darkness, the woman in the Represents professional, mysterious, modern. picture shows her heart is cold, no feelings.
  • 4.
  • 5.
  • 6. Symbolises Symbolises pureness. Sterile. Symbolises coldness, but happiness, pureness, clean also the beauty of winter. celebration, unique. -clean -sterile Symbolises sweetness, is Symbolises tasty, also pure pureness, sterile, healthy, soft.
  • 7.
  • 8.
  • 9. Represents wealth. Represents sour, something Represents uncomfortable. luckiness. Represent sadness, because yellow leaves represent autumn, and Represents danger. autumn is a sad and calm season. Represent classiness, celebrations.
  • 10.
  • 11.
  • 13. Orange Represents a sweet Represents a strong Symbolises a sneaky fruit, used mostly for colour, full of strength colour, as the natural juices. (energy) as the tiger. fox, also fast (energy) Represents healthiness, because carrot is a healthy vegetable.
  • 14. Orange – What communicates/ symbolises?
  • 15. Orange – What communicates/ symbolises?
  • 16. Brown
  • 17. Brown Represents a natural Represents strongness, because growth, dirt, earth. it has a strong taste, and brown Represents growth, and is a strong colour. strongness, because tree trunk is strong, but it also represents nature. Represents sweetness, but also Represents danger, because Represents fear, and also dark chocolate, has a bitter bears ar dangerous. freedom. taste.
  • 18. Brown - what communicates/symbolises? Seal Brown Chocolate advert, shows pleasure eating it, because its brown melted chocolate. Shows that using the brown shampoo for brunettes , will make the woman look very attractive.
  • 19. Red can symbolize many things from blood, to love, lust, danger importance and many more. Basically red symbolizes strong emotions, or things of strong emotions. Red can also symbolize excitement, energy, speed, strength, danger, passio n, and aggression. The colour of blood and fire, represents life and vitality Red also is a colour The rose of importance. symbolises Love Usually used on and passion. stop signs or important messages
  • 20. Represents passion and seduction. It’s feminine. Evil • The colour red grabs attention and • Use red to suggest speed combined with confidence and perhaps Blood - danger even a dash of danger. In the bible the Represents apple Eve ate is a sex appeal connotation of and desire sin.
  • 21. Pink is the colour of universal love. Pink is a quiet girly colour. Lovers of beauty Pink is a very favour pink. feminine colour for A lighter shade of pink represents innocence females.
  • 22. Calming: Pink calms our emotional energies. Affectionate: Pink offers warmth and tenderness to friends and family. Caring: Sensitivity and tender loving care relate to pink's feminine and energies. Immature: Pink is the color of the sweet young girl, before life's experiences take over.
  • 24. Purple Different Shades of Purple : Lilac Amethyst Eggplant Shows freshness, because lilac has a Shows wealth, royalty. Shows growth. fresh smell, and also growth. Plum Purple hair Shows health. Shows rebellion, but also style. Purple is warm and cool, shows royalty. Purple has light and dark shades from palest orchid to deep dark violet and indigo.
  • 25. Objects that are associated with the colour … How and why they use them ? Royalty clothes – They wear them to show richness, wealth and that they from a royal family, they have power and luxury.
  • 26. What it is that purple Symbolizes .. Royalty Power Creativity Wisdom Spiritual Knowledge Magic Mysterious Combination of Red and Blue
  • 27. Shades of gray All shades of gray can be good, neutral background colors. Use lighter grays in place of white and darker gray in place of black.
  • 28. Gray Metal Eagle Elephant Gray suit Shows cold, because metal is Shows power, strength, Shows power, because Represents oldness, cold when you touch it. coldness, seriousness, as the elephants are big, but also also classiness. eagle. nature. Emotionless Classic Colour Wisdom What gray Neutral symbolises. Symbolizes old fashion
  • 29. Objects that are associated with the colour … The expression “gray-hair” is sometimes used to refer to an elderly person
  • 31. Objects that are associated with colour Blue Blue sky- calm Blue sea- calm Winter- cold atmosphere Blue room- Calm Car- and restful Lobster- strong, cold masculine, fast, cool , powerful
  • 32. What it communicates/symbolises (you must consider different shades) with 2-3 examples to support. The examples should be from magazines: adverts or layouts. The examples should be annotated to explain how and why it communicates different meanings. Peaceful, calming and Colour is not a darker Darker shade- relaxing shade of blue- show masculine, advert is Showing that this place feminine only for men (men is relaxing- calming sky watch & bracelet) and water
  • 34. Objects that are associated with colour Green Frog- life, slimy Lime (Fruit)- Nature- calming, growth, refreshing wealth, tranquillity Money- energy wealth, genero sity
  • 35. What it communicates/symbolises (you must consider different shades) with 2-3 examples to support. The examples should be from magazines: adverts or layouts. The examples should be annotated to explain how and why it communicates different meanings. Darker shade of green- Symbolises wealth- envy, sexiness (how the Green trees- growth amount of the ring model is lying down and the of nature, peace dress is above her knees)