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Media evaluation presentation


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Media evaluation presentation

  1. 1. Music Magazine Evaluation Mumina Begum
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?Before I created my music magazine I had to do a lot of research to understandhow the magazine pages were arranged and get more familiar with theconventions of different genres of music magazines. I’ve realised all the magazineshave their title block at the top of the front cover of the magazine in big, bold fontto make the magazine be easily identified and eye catching. Also, the centralimage is used was a mid-shot and has a direct mode of address, which gives apersonal approach to the audience. I added all the typical features a musicmagazine has to my magazine, such as barcode, title block, price, date, anchoragetext, buzz word, puffs, banner etc. I only used one image on the cover because Iwant the image to be the main focus point and it’s clear to the target audiencethat the double page article is about the artist who is used for the central image.Compared to some magazines, I feel that it looks tacky and unprofessional if youhave loads of images on the cover because it will take over the main focus pointand you wouldn’t know where to look. I’ve got five puffs and one anchorage textwhich is a conventional feature for all magazines. I tried making the puffs shortand snappy and not give away too much to the reader so the target audience willwant to know more and buy the magazine. Most magazines, if not all use theconvention of having short puffs on their covers; this works really well so I decidedto follow the trend and incorporate it with my magazine cover. I’ve kept theoriginal house style the same throughout the front cover, contents page anddouble page article, using only four colours; pink, black, white and blue. This helpskeep the magazine consistence and flow rather that unorganised. All magazineshave a house style to keep the magazine looking less over crowding and all overthe place.
  3. 3. Loads of make upMy magazine comes with a free music download code because it isconventional for magazines to give away free stuff because itattracts more buyers. If the target audience doesn’t want to buythe magazine but finds out it comes with a free gift or they reallylike the free gift they’ll buy the magazine just for the free gift. I putthe free download code puff at the top in a yellow box, so whenthe target audience will notice the free gift when they pick themagazine straight away. I used one buzz word, ‘Exclusive’; which isa typical convention for all magazines, I placed it on top of theanchorage text as it’s the main focus of the cover as well as thecentral image. The buzz word is also in a yellow box as it willattract the audience to notice the anchorage text quite quick. Ialso, have a banner on top of my title block which is anotherconvention of typical magazines. I used most typical conventions Simple make upon the cover that most magazine use. I haven’t really challengedany of the conventions apart from my central image model isn’twearing very much make up. This is unconventional because mostmagazines have glamorous models with load and loads of makeupon to make themselves look pretty. I wanted my central image toshow my target audience that you don’t need to wear loads ofmake up, they look naturally beautiful.
  4. 4. My contents page is easy to read and understand, as I’ve got only four sectionsunder the title ‘Contents ‘with subheadings; ‘Regulars’, ‘Features’, ‘ExclusiveInterviews’ and ‘Reviews’. This helps the target audience find the page theywant easily and quickly. I added the name of my magazine ‘Rhythmix’ on thetop left hand corner of my contents page because when I did my research,various numbers of magazines include the name of their magazine on thecontents page. I also added images related to the articles on the contents pagewith numbers on the bottom of the images. This makes it easier for theaudience to navigate to the page they want without even reading, if the imageattracts their eye and they like it then they just need to turn to the page theywant. I used the same house style that I used on the front cover to the contentspage; this makes the magazine flow fluently. The sub headings of the contentspage are in a pink box which highlights them, making it more eye catching andstand out. I challenged the convention of music magazines; where I put theinformation about the contents. I placed it at the bottom because I wanted mycontents page to be different compared to other magazines, in a good way asthey usually have it on the side or the top. On my contents page I wrote‘Contents’ in the largest font as its the title and needs to get noticed first, thesubheadings are a size bigger than the information about the articles becauseits a subheading and its helps the audience find the page they want easier. Ihave two columns on my contents images with two subheadings in both, thisallowed me to add more images related to my contents. My page numbers onthe article and contents page are correct because I numbered my article page44-45, which is roughly in the middle of my magazine and my contents page ispage three; straight after the magazine cover. The page numbers on mycontents page go in order from the regulars to the reviews because I did myresearch and found out the numbers go in the order you write the articlesdown, not all over the place.
  5. 5. On my double page article I was inspired by a Nicki Minaj article from the NME magazine. The colours I usedwere very similar to the colours used in the article about her. I liked how the text went around her body so Iadded it to my article; it was different and looked more professional. I also kept the same house style on thedouble page article. I used the conventional style of using the same artist on the article and the front cover. Onmy double page article I only added one image, as it would have looked wired and unprofessional if I addedanother image to it, also the style I wanted my article would have been different then. It’s conventional that onan article there are quotes that the artists say in the interview. If the audience are attracted by the quotethey’ll read the article to see what else they have said.
  6. 6. How does your magazine represent particular social groups?My magazine is targeted at a female audience, aged 12-16. Theywould be in secondary school or in the first year of college, they areinterested in music from America and the UK. They like listening toR’n’B music but their favourite genre of music is pop. On my frontcover the central image I used is a pop artist who also sings R’n’Bmusic. I used her because she’s a teenage girl aged 16; the samecategory as my target audiences age, this way my target audiencecan relate to her as she’s the same or near their age. I wanted mytarget audience to feel a connection with the artist on the frontcover, as this would grab their attention and they would want toread the main article about the artist in the magazine. As I’vementioned already my model isn’t wearing any make up on themagazine cover because I want to prove to teenage girls that youdon’t need to wear heaps of make up to look good. This wayhopefully my target audience will aspire to be like her and not spendmost of their time on make u and plastic surgery; they’ll put theirminds to follow their dreams instead. By looking at the images myartist is represented as a smiley, happy, young teenage girl who hasachieved her dream but when you read the article you get to knowher personality more, which is she’s a typical teenage girl who isvery down to earth. The costume my artist is wearing on the frontcover is more R’n’B style rather than pop, this shows not only doesshe sing R’n’B music. She’s wearing a chequered shirt which isn’twhat a typical girl would wear so this tells the audience it doesn’tmatter what you wear, you are who you are which will give theaudience more confidence if they feel down. However, having herhair down it evens it out. On the article she’s dressed up morefeminine and girly.
  7. 7. What kind of media institution might distribute your music magazine and why?I chose IPC Media institution to distribute my music magazine because they are very diverse company. Theypublish magazines from music, fashion, TV, even wallpaper; however, they do only publish one music magazinewhich is NME; a very popular magazine which I hope my magazine will be too. I felt that IPC Media will bestsuit publishing my magazine because there’s a gap in the market for a pop music magazine aimed at 12-16 yearolds as they don’t have one already. I did want the BBC Magazines to publish my magazine at first but theyalready sell Top of the Pops magazine which is a very similar magazine to mine.
  8. 8. Who would be the audience for your music magazine and why? The audience for my music magazine are females agedbetween 12-16, this is because my magazine a pop magazineand it’s usually the younger generation mostly interested in popmusic and most of them happen to be females. Anyone olderthan 16 wouldn’t really be interested in this magazine, as someof the artists my magazine features don’t associate with themsuch as Disney musicals; high school musical. Also, the articlesare not going to be sophisticated as some of the targetaudience wouldn’t understand. In the survey I did at thebeginning, most people named singers who sing both R’n’Bmusic as well as pop to be my central image so that’s why I usedan artist who sing in both of them genre category. I don’t have aparticular race of what my audience will be because pop andR’n’B is universal and so many people like it that are differentraces. My central image is of a new teenage girl pop/R’n’B artistwho got signed by Justin Timberlake. This helps the audiencefeel that they can relate and connect with the artist, as it is thefirst focus that the readers eyes will be drawn to. My targetaudience’s interest will be obviously music but also otheractivities they enjoy doing. I want my reader to be able to havea connection and a relationship with the artist on the cover andarticle; this would make them feel more comfortable to readthe article as they can relate to it. This is the whole reason whyI used an artist the same age as some of my target audience.
  9. 9. How did you attract/ address your target audience?I used the real name of my artist which is Jenni, not a nickname, so the audienceknow that she doesn’t have anything to hide. What you see is what you get. Inthe article Jenni thanks all her fans for the support and thanks everyone that isfollowing her on Twitter. This shows that she’s very humble and grateful foreverything. Top of the Pops (TOTP) magazine is quite similar to my magazine butmy magazine is purely just about music, whereas TOTP has fashion and boy tipsand article in it etc. If my target audience doesn’t want a magazine with articlesabout boys and fashion and they want more articles about music then theyshould buy my magazine. The colours I used suit the target audience and thegenre of the music well because coral pink is a girly colour and it’s stereotypicallyassociated with girls and my target audience are young teenage girls. Also, mostgirls’ favourite colour is pink and the colour pink will attract their eye to mymagazine. I used the colour white for the background of my cover, whiteconnotes innocent and as my audience are young girls they are likely to beinnocent. I used lots of type’s of conventions to attract my audience such as acompletion to win VIP concert tickets to see Katy Perry live, Katy Perry is a verypopular pop singer and most of my target audience will love her. She’s a very funand colourful person just like my audience so, they would love to see her live inconcert and meeting her will be a dream come true for them. As they don’t winnormal concert tickets to see her live because its VIP it will attract them more tomy magazine rather than other competitions.
  10. 10. I included a free download code for my artist’s first single so they don’thave to pay to download her music like you do on iTunes, this will savemy audience money just by buying the magazine so they’re getting twothings for the price of one. The artist on the cover and double pagearticle is the same age as my audience so they can relate to her, this willattract them to get my magazine also, she was once a normal girl, justlike them and she still is but she’s just a singer, who followed her dreamand achieved it. This allows my audience to feel that they can achievetheir dreams to if they try and put their minds to it. In the article shementions that she’s a family orientated person which is a good thingand all my target audience will be too so they can relate to her withthat. If they aren’t then they can probably try to get along more withtheir family, as Jenni had her family to support her to follow her dreamsand if they want to follow their dreams they need people who willsupport them. My magazine is called ‘RHYTHMIX’ which is in big, bold,capital font which is very eye catching, my audience cannot avoid notnoticing the title block as its very big. The word rhythmix sounds veryfunky, this is why it goes well with my magazine as it’s a pop magazine.I have a puff on my cover about Jessie J conquering the US; this willdefiantly attract more readers as all of Jessie’s singles are fantastic andhave been to the top 10. She’s also made a song called ‘who’s laughingnow’; a song about bullying so if any of the target audiences haverelated to that song will probably decide to buy my magazine. Jessie Jisn’t very feminine so the puff about her will attract tomboys in the agerange of 12-16. I included a website of my magazine on the contentspage as my target audience are teenagers and they spend most of theirtime on the internet, also they can visit the website on their phones if ithas access to internet.
  11. 11. What have you learnt about technologies from the process of constructing your music magazine?From making my magazine my understanding of technologies hasincreased massively. I’ve used Adobe Photoshop CS3 once before a verylong time and I forgot how to use it so it was all new to me. I’ve neveredited photos before so I had to learn all the techniques while editing myimages. You could do all sorts of editing on Photoshop but I only used thebasic techniques. I’ve realised Photoshop is more advanced in effects andproduction. I used Photoshop for my mainly for my images, I also used itfor the text which I added to my draft work. However, when it came toputting my work together on Adobe Illustrator CS3, I wanted to move mytext around but I couldn’t because I saved it as an image when I did it onePhotoshop. This is why I did the text on Illustrator for my recent drafts andfinal work. I was able to edit fonts/text, colours and images in a muchgreater effect in Photoshop by editing size, contrast, angle, hue,background, colour balance and more to get the desired finish that I wanton my magazine. I had to start on a blank page which allowed me to be ascreative as I wanted. I found some techniques easy such as cropping,inserting images and the design on the front cover however, I found itconfusing with all the layers used on Photoshop and putting the textaround my artist body on the article. On my images I took the backgroundout using the lasso tool and magic wand, it did take a while to do thatPhotoshop didn’t detect the sections I wanted removed all the time. Also,I had to do some rubbing out using the rubber on some photos, I had totake my time and have a steady hand while rubbing out or I’d rub out thewrong section. I used Adobe Illustrator to help create all three pages of mymagazine.
  12. 12. I found Illustrator easier to use as I didn’t have to do the editingon it but I did want to use the crop tool on it several times but Ididn’t know how to do it so I just did it on Photoshop. I used‘Blogger’ to upload my coursework, it was very useful as I couldedit the posts that I put up anytime without re-writing it orstarting from the start if I found out that I made a mistake. I used awebsite called ‘Picnik’ to edit one of my images that I posted upon Blogger, I found that website easier to edit images rather thanPhotoshop. On Picnik you could air brush your images and addmakeup to the image, I only used the website for experiment, Ididn’t want to use an image on my magazine which has made thephoto fake because it wouldn’t promote a good message to myaudience. I used survey monkey for feedback from my audience bycreating a questionnaire. I did one before I started make mymagazine to understand what my audience are interested in andwhat type of magazine they prefer also, what free gift they wouldlike to get with the magazine. I used PowerPoint to crop myfinished pages and turn them into JPEG photos also; I put all myprint screens on PowerPoint. Posting my work on the internet isvery helpful as it environmentally friendly as paper is not usedonly if you printed something out. The last technology source Iused was a digital camera to take my images; I had to think aboutshot type, angle and framing while taking photos of my artist.
  13. 13. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?Before I started my magazine I did a preliminary task of a collegemagazine cover and a contents page. I did it in school with verylittle knowledge about magazines and their conventions. I did thisto help me get used to Photoshop and Illustrator before I startedmaking my music magazine. My college magazine cover hasn’treally been thought through very well as it’s simply a photo with atitle block, barcode, price and a puff and anchorage text. They’rethe main things a magazine has. I experimented with the font andcolours for the text but did no editing on the images. There’snothing special about my magazine cover as it’s very plain and notpresented very well. I feel that more effect and time has been takento the contents page as it’s very colourful and there are details on itto make it more presentable. Although the contents page is moreeye catching, it does look very tacky and the colours used are verybright; something that you would see in little kids magazine. Also,there’s no house style ands there’s way more than four coloursused. On the front cover the orange anchorage text camouflages abit with the orange border in the back, this isn’t very effective asthe anchorage text is meant to be one of the main focuses of thecover. The central image on my music magazine has a message tothe audience in why she isn’t wearing any make up, in the collegemagazine there’s no meaning or story behind the image. Overall,my cover and contents page looks very tacky and there isn’tanything special about it, the cover doesn’t really tell us what’sgoing to be inside it apart from two articles. You wouldn’t have atarget audience for my college magazine because no one wouldwant to buy it.
  14. 14. My final magazine is more appealing and presented more effectivelythan my preliminary task magazine. For my music magazine I included asimple but strong central image which makes my magazine stand outand appealing to the target audience as they can relate to it. Whereasmy preliminary task magazine cover looks like a photo that the schooltake for an ID, the model on my college magazine looks veryuncomfortable which will push the readers away. My magazine contentspage is more professional than the college magazine as the page flowsrather than all over the place. From my mistake on the preliminary task,I learnt that I need to make my magazine look more professional, addmore puffs to the cover which are short and snappy, easy to read andlastly appealing to my target audience and make sure that they canrelate to the artist. In my music magazine I included subtitles to thecontents such as ‘Regulars’ and ‘Features’ etc but in my college magazineI just wrote a list of page numbers with articles written next to them. Iused boxes around the subtitles so the reader can navigate through thepage easily and to make it bolder and stand out. However, on the collegemagazine I put boxes around the page numbers; this isn’t really helpfulbecause it’s the articles which are meant to stand out more rather thanjust a number. I liked working on Illustrator as I found it easy to work on,inserting titles and images, putting my magazine together to create afinal piece. It had a numerous amount of fonts and colours to choosefrom for my magazine so, I had to experiment with them all first beforemaking my final choice. There is a massive difference between my finalmagazine and my preliminary task, in quality, appearance, meaning,construction etc. I also learnt many skills on the way while making myfinal product.