Rural markets differ from urban markets in their economic and functional characteristics. Rural areas have industries like agriculture, forestry, and handlooms. The government introduced reforms in the 2017-18 Union Budget to uplift rural markets, allocating Rs 48,000 crore to the MGNREGA program, the highest amount ever. Developing rural markets can help reduce urban population burden, generate employment, improve living standards, and utilize untapped rural resources.

2. Rural market is different from urban market with respect to its
economic and functional characteristics.
Pattern of rural people are completely different.
Impact of globalization.

3. In rural areas, the business operates towards different industries,
which are agriculture, forest, and handloom industries.
For eg:

4. 1. Affordability
2. Awareness
3. Availability
4. Accessibility
3

5. 1. Large population
2. Growth in market
3. New employment opportunities
4. Increasing income & purchasing power
5. Consumer behaviour change

6. 6. IT presentation in rural areas
7. Impact of globalization
8. Media
9. Accessibility of market
10.Competition in urban market

7. The Government has introduced various reforms in the Union
Budget 2017-18 to uplift the rural markets.
The allocation to the Mahatma Gandhi National Rural Employment
Guarantee Act (MGNREGA) has been Rs 48,000 crore (US$ 7.2
billion) in the year 2017-18 which is the highest ever allocated
amount.

8. 1
2
3
1. Reduce burden on urban population
2. Rapid economic growth
3. Employment generation
4. Improve standard of living
5. Development of agro based technology

9. 6. Optimum utilization of rural untapped resources
7. Easy marketability of agriculture based products
8. Improve rural infrastructure
9. Price stability
10. Quality of life and reduce crime

10. Rural market growth is higher than urban market