External environment factors for business system - bms ppt

2. According to Stephen P. Robbins & Mary Coulter, “Environment
refers to institutions and forces that affect organizational
performance.

3. INTERNAL ENVIRONMENT
EXTERNAL ENVIRONMENT

4. Business environment may be defined as all those conditions
and forces which are external to the business and are beyond
the individual business unit, but it operates within it
External environment refers to the environment that has an
indirect influence on the business.
The factors are uncontrollable by the business
3

5. MICRO ENVIRONMENT MACRO ENVIRONMENT
1. Political
2. Economic
3. Social
4. Technological
5. Environmental
6. Ethical
1. Customers
2. Employees
3. Suppliers
4. Shareholders
5. Media
6. Competitors

8. 1
2
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11. 3