The document discusses different types of questions that can be used in surveys and questionnaires. It describes open-ended questions, which allow respondents to generate their own answers, providing freedom and depth of response. Closed-ended questions require selecting from answer options provided by the researcher. General guidelines are outlined for writing clear, concise, unbiased questions. Question types discussed include dichotomous, multiple choice, and rating scales. Considerations for constructing questionnaires like introductions, instructions, and question order are also presented.

1. 
 An open-ended question requires respondents to
generate their own answers.
 Freedom in answering questions and an opportunity
to provide in-depth responses.
 A closed-ended question requires respondents to
select an answer from a list provided by the
researcher.
 A pilot study or pretest of a questionnaire usually
solves most problems with closed-ended questions
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)
Types of Questions

2. 
 The crime shows on Television cultivate fear among
the audience.
 Strongly Agree, Agree, Neutral, Disagree, Strongly
Disagree
 In your opinion, What type of effect crime shows on
television are creating among the audience?
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)

3. 
 Make questions clear,
 Keep questions short,
 Remember the purposes of the research,
 Do not ask double-barreled questions,
 Avoid biased words or terms,
 Avoid leading questions,
 Do not use questions that ask for highly detailed information,
 Avoid potentially embarrassing question unless they are
absolutely necessary
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)
General Guidelines

4. 
 Dichotomous question is the one that provides a dichotomous
response, usually “agree/disagree” or “yes/no.”
 The multiple-choice question allows respondents to choose an
answer from several options. Should be mutually exclusive.
 Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree
 Rating scales are also used widely in mass media research which
we have already studied bacho.
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)
Types of Questions

5. 
 A questionnaire should include an introduction of the
survey.
 All instructions necessary to complete the questionnaire
should be clearly stated for respondents or interviewers.
 Screener questions, or filter questions, are used to
eliminate unwanted respondents or to include only
respondents who have specific characteristics or who
answer questions in a specific manner.
 Often include one or two “warm-up” questions about the
topic under investigation. Also include a logical sequence.
 Should be constructed well.
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)

6. 
 Long questionnaires cause fatigue, responden’s
mortality, and low completion rates. Shorter
questionnaires guarantee higher completion rates.
 No strict guideline… Amount of money, Purpose,
Type, Respondent’s Age,
 10% breakoffs should cause you to raise eyebrows.
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)

7. 
 Mail Survey
 Telephone Survey
 Personal Interviews (Structured or Unstructured)
 Group Administration
 Internet Survey
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)
Gathering Tools