Public opinion and the mass media powerpoint

10,023 views

Published on

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
10,023
On SlideShare
0
From Embeds
0
Number of Embeds
155
Actions
Shares
0
Downloads
265
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Public opinion and the mass media powerpoint

  1. 1. Public Opinion and the Mass Media<br />
  2. 2. Public Opinion<br />Are the attitudes held by a significant number of people on government and politics<br />Sum of all opinions NOT mass opinion<br />Truth is sometimes irrelevant, what matters is what people<br /> think is true<br />
  3. 3. Factors that Shape Public Opinion<br />Family<br />Formal education<br />Mass media<br />Peer groups (work, community, friends)<br />Opinion leaders (public office, media stars)<br />Historic events ( 9/11, The Great Depression)<br />
  4. 4. How is Public Opinion Measured?<br />Polls: 1200 random sample<br />Intensity and validity of sample always questioned<br />Elections<br />Interest groups<br />The media<br />
  5. 5. The Mass Media<br />Functions:<br />Entertainment and profit making<br />Reporting the news<br />Infotainment a driving force<br />Socializing tool<br />Providing a public forum<br />
  6. 6. Types of Media<br />Print: magazines and newspapers<br />Declining in impact/ victim of creative destruction<br />Electronic<br />Radio<br />Television<br />Commercial tv & radio are regulated by government<br />Cable: fragmentation of audience<br />Lets you decide what you want to hear<br />
  7. 7. Types of Media cont.<br />3. Internet<br />Questionable validity and bias<br />Do blogs contribute to the polarization or allowing for diversity of opinion?<br />
  8. 8. Campaign Information<br />Sources:<br />Commercial television (60%)<br />MSNBC<br />CNN<br />Yahoo<br />Google News<br />Fox<br />
  9. 9. Old Types of Media<br />In decline<br />Newspapers have lost circulation and network news audiences declined<br />Splintered audience<br />Media outlets have become partisan and ideological, objectivity and neutrality less valued<br />

×