From Virtual Communities to Produ S ers and Social Media  Get Experience Before Marketing “ The Digital Challenge” “ The D...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge...
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Social Media, Periklis Vanikiotis, Boussias Comm.

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Presented at EDEE event "The Digital Challenge", January 23rd 2008, Athens Greece

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  • Social Media, Periklis Vanikiotis, Boussias Comm.

    1. 1. From Virtual Communities to Produ S ers and Social Media Get Experience Before Marketing “ The Digital Challenge” “ The Digital Challenge” boussias|communications
    2. 2. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” > >
    3. 3. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” D igital Customer Communities Build Business The web is a giant compiler for marketers Every one Can edit Αctive producers of content Communities help brands Social Networking Potential Tech Marketers Customized Advertising via Common Media Win the ad war with widgets Build a social network in less than 60 minutes Social networks are courting marketers «Brand-saturated» environments
    4. 4. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
    5. 5. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
    6. 6. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
    7. 7. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Member of an old online community Pioneer Activist Need to talk Distinct communication code Well educated Political conscious Mainly located in USA
    8. 8. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Our predecessors could only dream of the kind of data we now have (I)
    9. 9. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
    10. 10. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” In general, most people blog for one or more of the following reasons Freedom of Expression Self-promotion Work Networking Education You Have Something to Say:
    11. 11. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
    12. 12. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
    13. 13. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Our predecessors could only dream of the kind of data we now have (II - SNSes* ) * Social Networking Sites
    14. 14. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Web 2.0 in just under 5 minutes
    15. 15. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Every One Can Edit
    16. 16. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” <ul><li>Faceboo k: ~ 59 million users and 2 million new ones join each week. </li></ul><ul><li>Daily new user average: 250,000 </li></ul><ul><li>On November 6 last year, Facebook announced that 12 global brands had climbed on board. They included Coca-Cola, Blockbuster, Verizon, Sony Pictures and Condé Nast. </li></ul><ul><li>C ame out in 2004 initially targeting college students </li></ul>
    17. 17. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” <ul><li>My S pace : ~ 217,000,000 users </li></ul><ul><li>Launched in 2003 </li></ul>
    18. 18. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” <ul><li>H i5 – As of December 2007, H i5 had over 98 million members </li></ul><ul><li>The company was founded in 2002 </li></ul>
    19. 19. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” <ul><li>Friendster : ~ 50,000,000 users </li></ul><ul><li>Launched in 2002 as the first networking site </li></ul>
    20. 20. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” <ul><li>LinkedIn : ~ 17,000,000 users </li></ul><ul><li>F ounded in December 2002 and launched in May 2003 </li></ul>
    21. 21. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” <ul><li>Flixster (movies): ~ 36,000,000 users </li></ul><ul><li>Started in January 2006, the site administrators avoided heavy promotion until November 2006 in order to improve the service . </li></ul>
    22. 22. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” <ul><li>Flickr ( Photo sharing ): ~ 4,000,000 users </li></ul><ul><li>L aunched in February 2004 </li></ul>
    23. 23. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” <ul><li>Bebo : ~ 40,000,000 users </li></ul><ul><li>Launched in July 2005 </li></ul>
    24. 24. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” 13,117,209 116,961,340 130,078,549 10. yahoo.com 13,668,258 628,718 14,296,976 9. turn.com 14,666,089 9,545,359 24,211,448 8. facebook.com 14,763,306 3,221,543 17,984,849 7. att.com 15,464,416 109,080,418 124,544,834 6. google.com 15,546,493 2,854,646 18,401,139 5. digg.com 15,997,914 35,650,551 51,648,465 4. wikipedia.org 17,418,065 1,284,273 18,702,338 3. fling.com 17,895,929 7,382,573 25,278,501 2. flickr.com 21,557,017 25,860,510 47,417,527 1. youtube.com Change Sept ‘06 Sept ‘07 Unique Visitors Biggest gainers:
    25. 25. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” According to a report by Datamonitor of the UK titled, &quot;The Future of Social Networking: S ocial N etworking S ites would have added 230 million users by the end of 2007 and would continue to grow over the next two years, peaking in 2012. More significantly, the firm predicts that by 2012, revenue from social networking services would be around US$2.4b.
    26. 26. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” In Greece 28.621 ενεργά blogs ( πηγή: Mpouligator ) 29.730 ελληνικά Blogs (πηγή: Sync.gr)
    27. 27. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” 'The Four Fs' Filters H uman wire services Fanatics T rue believers and evangelists Facilitators C ommunity creators Firecrackers T he one-hit wonders of citizen marketers
    28. 28. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Netrepreneurs (4%): Scene Breakers (5%) Collaborators (5%) Connectors (10%) Transumers (28%) Essentialists (38%) http://www.guardian.co.uk/media/2008/jan/07/myspace.digitalmedia?gusrc=rss&feed=networkfront
    29. 29. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” They know your music preferences ( last.fm ) They know your movies preferences ( flixster.com ) They know where you work ( linkedin.com ) They know your friends ( facebook.com ) They know what are you doing at any time of the day ( twitter.com ) They know where you are ( twitter.com ) They know how do you look like ( flickr.com ) They know your general preferences (favorite lists from social sites) They know all about you (your blog here) What Social Sites Know about You * They know your travelling experiences ( whereivebeen.com ) * via Wiggler.gr
    30. 30. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Online communities are everywhere and more are popping up every day. Why? Simple fact: Communities help brands. Research shows that online community users spend 54 percent more than non-community users (eBay, 2006).
    31. 31. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Don't try to use social media sites until you understand the communities.
    32. 32. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Mario Sundar - “ Community/Customer evangelist &quot; for the social network LinkedIn
    33. 33. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Get Experience In Social Media Before Marketing Promote Yourself, Not Your Product Fish Where the Fish Are Don't Rush Your Social Media Link Bait Big Companies Should Create Social Marketing Strategies Give Them What They Are Looking For Watch For the Woahs of Social Media Marketing Don't Dilute the Quality of Your LinkedIn Network Be Careful With Social Media News Sites Play Safe In WikiPedia
    34. 34. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
    35. 35. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge”
    36. 36. From Virtual Communities to Produ S ers and Social Media <ul><li>boussias|communications </li></ul>“ The Digital Challenge” Periklis Vanikiotis New Media Manager, Boussias Communications pvanikiotis@boussias.com Thank You

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