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The State of Social Media and Digital in the Philippines for 2017

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The State of Social Media and Digital in the Philippines for 2017. Excerpt and summarized from the data by We Are Social and Hootsuite.

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The State of Social Media and Digital in the Philippines for 2017

  1. 1. 2017 THE STATE OF SOCIAL MEDIA AND DIGITAL IN THE PHILIPPINES
  2. 2. Fleire Castro Digital Marketing Consultant / Proprietor Third Team Media @fleirecastro
  3. 3. THIRD TEAM MEDIA A SOCIAL MEDIA AND DIGITAL AGENCY
  4. 4. DATA EXCERPT FROM
  5. 5. Internet penetration in the Philippines is at 58%of the total population. 8% higher than global average. 23rd country with highest penetration.
  6. 6. Growth of internet users in the Philippines is at 27%Year on year change VS January 2016 17% higher than global average. Second to Indonesia’s 51%.
  7. 7. Philippines has 3rd lowest fixed internet connection speed at average of 4.2 mbps Below global average of 6.3 mbps. Following Niger at 3.0 and India at 4.1 mbps.
  8. 8. Filipinos spend the most time on the internet with an average total of 8.59 hoursper day. Followed by Brazil at 8.55 hours and Thailand at 8.49 hours.
  9. 9. Filipinos spend their time on the internet via laptop/desktop at an average of 5.23 hours per day.
  10. 10. Filipinos spend their time on the internet via mobile device at an average of 3.36 hours per day.
  11. 11. 38%of total web traffic in the Philippines are served through mobile phones Lower than the global average of 50%
  12. 12. Social media penetration in the Philippines is at 58%of the total population. Monthly active accounts on the top social network. Similar to the country’s internet penetration. 15th highest overall. Higher than global average of 37%.
  13. 13. Social media penetration in the Philippines is at 58%of the total population. Monthly active accounts on the top social network. Similar to the country’s internet penetration. 15th highest overall. Higher than global average of 37%.
  14. 14. Philippines social media users grew by 25%vs January 2016 Higher than global average of 21% With an additional 12M users. YOY highest increase is Saudi Arabia with 73%, UAE by 46%.
  15. 15. Filipinos spend the highest time on social media at an average of 4.17 hours per day. Highest time overall. Followed by Brazil and Argentina. Lowest is Japan at 40mins.
  16. 16. 50MFacebook users/accounts are in the Philippines. 18-65+ based on ad data.
  17. 17. 42% daily active users of Facebook in the Philippines Versus total users
  18. 18. 6thcountry with largest number of active Facebook users Highest is US, India, Brazil, Indonesia, Mexico
  19. 19. 52%active accounts on Facebook in the Philippines are accessed via mobile Compared to population. Global average is 34%. Highest is UAE at 88%.
  20. 20. 7thcountry with largest growth in number of social media users vs 2016 Highest is China, India, Indonesia, Brazil, United States, Mexico.
  21. 21. 75%of Filipinos use mobile phones Compared to national population.
  22. 22. 126%mobile connections in the Philippines Compared to national population.
  23. 23. 96%of Filipinos are on pre-paid mobile connection
  24. 24. Thank you! Questions, Comments, Suggestions?
  25. 25. FLEIRE CASTRO 0918 265 6696! fleire@thirdteam.org! www.thirdteam.org!

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