This is the 1st version of a presentation I gave at Design Public 5 - Innovation in the Public Interest, held on Friday 14th March 2014 at The Vihara Innovation Campus, New Delhi. A precursor blog on this presentation can be found here http://bit.ly/opendp5. Design Public blog designpublic.in/blog. Shall be uploading updates to the case study soon and that will includes notes and references too.