A presentation that provides insights on new age product ideas to people wanting to venture a start up Made this presentation to students of IMI some time back a

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Rajdeep Chatterjee
New Age Products: A theory & 10 mantras
To 2nd year students of IMI Delhi

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Chris Dancy
Quantified Self

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#MickeyRat Theory

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IoT
Legitimization of Internet of things
30 Bil devices | Spends $1.3 Bil by 2019
Growth of 17% CAGR

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King
Data
IoT
Analytics of Things
Real time machine learning
Descriptive | Predictive | Prescriptive
Gartner estimates that “IoT will support total services
spending of $235 billion in 2016”.

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King
Data
PaaS
IoT
Platforms as a Service
Scalable | Stable | Secure
Intersection of wants and services

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Networks at
the Core
King
Data
PaaS
IoT
1. Core IoT networks enable the cost-efficient connection
of millions of sensors and devices
2. 5G connectivity
Connected.World

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So from a product
perspective what
does this mean?
@RajdeepC

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“There are 33 million different
versions of Netflix.”
Joris Evers, Director of Global Communications
Some of the “events” Netflix tracks:
1. When you pause, rewind, or fast forward
2. What day you watch content
3. The date you watch
4. What time you watch content
5. Where you watch (zip code)
6. What device you use to watch
7. When you pause and leave content (if you
ever come back)
8. The ratings given (about 4 million per day)
9. Searches (about 3 million per day)
10. Browsing and scrolling behavior
11. Netflix also looks at data within movies.
They take various “screen shots” to look at
“in the moment” characteristics

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Car as a Service
Customers are continuously
connected to Tesla via their car’s
4G wireless connection and 17-
inch touchscreen control panel,
which sends usage data to the
manufacturer in real time.
Tesla releases fixes via overnight
software download or make
physical changes at a moment’s
notice.
@RajdeepC

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Windows as a Service

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Windows Insiders
• Help shape the future of Windows - Be a
part of the ongoing process of improving
the features and functionality of
Windows.
• Be a part of the community - Connect
with people who are as into technology
as you are. Join the forums, swap advice,
and learn about upcoming Insider-only
events.
• Get early access to releases - Download
the Windows 10 Mobile Insider Preview
and get ready for the coming PC builds.

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10 Mantras
for New age
products
@RajdeepC

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Give back free time
Provide greater automation for
consumers
Your product should get the
consumers to experience a much
higher level of automation and
efficiency in daily life, thanks
largely to the ability to customize
“if-then” scenarios via a
streamlined IoT interface
@RajdeepC

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Competition friendly
Cost efficiency & Shared economy
The sharing economy will grow and
flourish, producing the Uberization”
of a wide range of new services.
Provide API into your product/service to
others so that symbiotically you will
create new data/traffic and revenue
sources for each other
Asset tracking will steadily morph
into asset sharing. + Pay as per
usage –
@RajdeepC

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Tech acceleration
Accelerators are intersection of
IoT innovation meets Industry X.
This will give birth to new
categories, make things and
services cheaper and improve
quality of life.

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Consumer Researched
Analytics driven decision making
Think Big data not just yours but of
other’s as well
• Look for
• “What has happened?”
• “What could happen?”
• “What should we do?”
@RajdeepC

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Networks at the
core
This will allow data to beat a path
to you and your solution will be
that much more prescriptive and
have higher revenue potential

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One for All. All for One
Connection | Convergence
Convenience | Collaboration

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Enterprise Not Consumer*
• From a funding perspective in 2015, in
raising VC funding, enterprise outpaced
consumer by around 75%, in 2016, the
expectation is that enterprise will be 2 –
3 times more than consumer.
• Revenue stream - From a revenue
generation perspective too businesses
servicing enterprise needs will have clear
and present revenue streams vs
servicing the needs to consumers

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Single interface
Plethora of IT devices and data
points will mean flooding of the
network and of usage able analysis
from it. Edge-computing capabilities
will need to filter IoT data, sending
only relevant bits to central
processing platforms for deeper
analysis

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Data made easy
Plethora of IT devices & data
points will mean flooding of the
network and of usage able
analysis from it.
Edge-computing capabilities will
need to filter IoT data, sending
only relevant bits to central
processing platforms for deeper
analysis

26. @RajdeepC
Pack Leaders
Highest revenue growth has been in
Energy/Utilities (58%) | Home
monitoring (50%) | Smart
communities/smart cities (43%)
Transportation/Distribution (49%)
Agriculture (33%) | Healthcare (26%)
@RajdeepC

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Customer | Connected | Cognitive
Convergent | Convenient
@RajdeepC

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“The best way to predict
the future is to create it”
Peter Drucker