http://www.citysourced.com http://www.3cma.org/ Mobile is a buzzword in government marketing. Here we outline what is truly involved from a management and back office perspective to provide services through a mobile application.

1. Today’s Hashtag:
#CitizenApps
Learning about mobile apps today with @CitySourced and @3CMA #CitizenApps
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2. #CitizenApps
@CitySourced
5 Factors to Consider When Deploying a Citizen Engagement Mobile App
Andrew K Kirk
VP, Sales & Marketing | CitySourced

3. #CitizenApps
@CitySourced
Local Gov Organization Founded in 1988
700+ City and County Members
Citizen Communication as the Customer
Scott Lehtonen
Deputy Executive Director | 3CMA

4. #CitizenApps
@CitySourced
Largest Deployed Enterprise Citizen Engagement
Mobile City Hall App Platform
GIS-centric

5. #CitizenApps
@CitySourced45M+ Residents7 Countries

6. #CitizenApps
@CitySourced
Mobile Self-Service
CitySourced Solution
Parking
Tickets
Pet
Licenses
FAQ
Maps

7. #CitizenApps
@CitySourced
Add Media for Rich Data Collection
CitySourced Solution

8. #CitizenApps
@CitySourced
Require location with every Report
Geo-fence Boundary
The Solution

9. #CitizenApps
@CitySourced
Submit Requests
CitySourced Solution

10. #CitizenApps
@CitySourced
Open Data
CitySourced Solution

11. #CitizenApps
@CitySourced
The Solution
Real time feedback

12. #CitizenApps
@CitySourced
Start With Why?
User
Demand
Reduce
Costs
Gather
Data
Tech
Trend1

13. #CitizenApps
@CitySourced
Save Money
Better Customer Service
PR
Reasons

14. #CitizenApps
@CitySourced
No Training, Immediate Use
Anonymous or Not?
Language Support
Think About Users

15. #CitizenApps
@CitySourced
Few Clicks Required
Simple, Intuitive Process
User Registration Not Required
Multiple Languages Supported
CitySourced Users (Resident)

16. #CitizenApps
@CitySourced
Platforms and Devices2

17. #CitizenApps
@CitySourced
Mobile OS & Screen Size

18. #CitizenApps
@CitySourced
iTunes Required
5-10 Business Days
Strict Approval Process
Google Play Optional
Immediate Turnaround
Open Environment
BlackBerry Time Required?
Difficult Dev Environment
Strict Approval Process
App Store Requirements

19. #CitizenApps
@CitySourced
Who Will Build It?
Internal staff
For-hire developers
Continuously supported
In-House:
Consultant:
Platform: 3

20. #CitizenApps
@CitySourced
Pros and Cons
In-House
For-Hire
Platform
Pros
•Limited $$ Cost
•Majority of cost upfront
•Fully custom
•Continuous support & new features
Cons
•In-house Developers
•Custom app support
•Apps quickly go “stale”
•Larger cost to create custom
•Ongoing Cost
•Standard features

21. Cost Comparison
In-House
For-Hire
Platform
Startup Costs
Medium
High
Low
Ongoing Costs
Low
??
Medium
Staff Resources
High
Low
Low
Integrations
??
High
Low
Updates
Medium
High
Included
$110K Avg. Salary -Senior Mobile Developer (Los Angeles)

22. #CitizenApps
@CitySourced
HTML5 vs. Native
HTML5
•Web Developer Skills
•Instant Updates
•Cheaper to Maintain
•Unrestricted Distribution
Native
•Fastest Performance
•Hardware Integration
•Mobile OS Specific
•App Store Distribution4

23. “Our biggest mistake was betting too much on HTML5.”
#CitizenApps
CitySourced Platform
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24. #CitizenApps
@CitySourced
Shiny New Toy
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25. #CitizenApps
@CitySourced
Integrated or Standalone?
Data Silos are Bad!

26. Platform Integration
50+ Out-of-the-Box, Bi-directional Integrations

27. #CitizenApps
@CitySourced
Don’t Recreate Apps6
Do You Want to Compete with the Big Boys?

28. #CitizenApps
@CitySourced
Andrew K Kirk
VP, Sales & Marketing
andrew@citysourced.com

29. #CitizenApps
@CitySourced
Dollar designed by Austin Condiff, Memory designed by Andrew J. Young, People designed by Charlene Chen, and Space Shuttle designed by Edward Boatman all from the Noun Project
Simple Icons: a set of simple icons by Dan Leech
Credits
Icons
Photos
Computer desktop (Slide 1), Girl with Phone (Slide 16) by Startup Stock Photos
Railroad (Slide 19) by Antoine Beauvillain