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Budgets. timings, teams12.09.11
(ALE)SSANDRA LARIU@ALELARIU
INSPIRATION  across...
Today is about                    Today is not aboutLIGHT side of digital             HEAVY side of digitalproduction     ...
METHODOLOGYoverview ofBUDGETTEAMTIMINGS
1. INTEGRATED PRICELESS PICKS
1. INTEGRATED PRICELESS PICKSOVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K
2. SITE GOLDEN GRANT
2. SITE 20 PAGES GOLDEN GRANT -BUDGET: 700K FOR 20 PAGE FLASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS
3. MOBILE SCORETONESBUDGET: 20K FOR APP
4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL
4. TWITTER/WORDPRESS TWITTER FILM FESTIVALBUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION
5. AUGMENTED REALITY GOLDRUNBUDGET: 400K FOR APP                               http://www.goldrungo.com/
6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizesBUDGET: 20K                       Text
7. TABLET D7000 CLOSER TO PERFECTIONBUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMER...
8. KINECT SOBRIETY TESTBUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS
9. FACEBOOK GET CHARGEDBUDGET: 75K FOR FB APP
UNDER ARMOUR - GET CHARGEDFacebook Application•   1 month Development•   Approx. $75K•   Team of 3 Developers, Interaction...
Solutions                                                             •Digital Systems/PlatformsResources                 ...
HOW YOU CAN DO GREATnow you know roughly how much stuff costsbut there’s no rigid way to do it
HOW YOU CAN DO GREATnow you know roughly how much stuff costsand altough there’s no rigid way to do itNEXT TIME YOU KNOWWH...
QUESTIONS?
04 DIGI CREATIVE  budgets
04 DIGI CREATIVE  budgets
04 DIGI CREATIVE  budgets
04 DIGI CREATIVE  budgets
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04 DIGI CREATIVE budgets

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Budgets & timings - Ale Lariu

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04 DIGI CREATIVE budgets

  1. 1. Budgets. timings, teams12.09.11
  2. 2. (ALE)SSANDRA LARIU@ALELARIU
  3. 3. INSPIRATION across...
  4. 4. Today is about Today is not aboutLIGHT side of digital HEAVY side of digitalproduction production• Banners - standard and RM • Big build sites• Microsites - up to 10 pages • E-commerce• Mobile • UX (user experience)• Games • Systems integration• Twitter • Software build• Augmented reality • MEDIA!
  5. 5. METHODOLOGYoverview ofBUDGETTEAMTIMINGS
  6. 6. 1. INTEGRATED PRICELESS PICKS
  7. 7. 1. INTEGRATED PRICELESS PICKSOVERALL BUDGET: 2M - APP:400K - TV:1.2 - CONTENT & MODERATION:150K
  8. 8. 2. SITE GOLDEN GRANT
  9. 9. 2. SITE 20 PAGES GOLDEN GRANT -BUDGET: 700K FOR 20 PAGE FLASH SITE WITH MODERATION, CONTENT SYNDICATION, DAILY ANIMATIONS
  10. 10. 3. MOBILE SCORETONESBUDGET: 20K FOR APP
  11. 11. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVAL
  12. 12. 4. TWITTER/WORDPRESS TWITTER FILM FESTIVALBUDGET: 50K FOR 10 PAGE WORDPRESS SITE WITH VIDEO COMPONENT, VOTING AND MODERATION
  13. 13. 5. AUGMENTED REALITY GOLDRUNBUDGET: 400K FOR APP http://www.goldrungo.com/
  14. 14. 6. BANNERS IGNITE THE NIGHT (2ST + 2RM) + resizesBUDGET: 20K Text
  15. 15. 7. TABLET D7000 CLOSER TO PERFECTIONBUDGET: 260K STILLS AND VIDEO SHOOT, 60-80K WIRED MAG TO PUT THE AD TOGETHER, 5K CAMERA 360 http://vimeo.com/20922434
  16. 16. 8. KINECT SOBRIETY TESTBUDGET: 20K FOR FREELANCE DEVELOPER, 13K DIGITAL STUDIO TO MAKE THE GRAPHICS
  17. 17. 9. FACEBOOK GET CHARGEDBUDGET: 75K FOR FB APP
  18. 18. UNDER ARMOUR - GET CHARGEDFacebook Application• 1 month Development• Approx. $75K• Team of 3 Developers, Interaction Designer, Flash Developer, Coder• Under
  19. 19. Solutions •Digital Systems/PlatformsResources •Microsites/Flash •Microsites/NOFLASH •Tablet apps •OS widgets/apps •Mobile apps •Digital Installations •Banners/Rich •Banners/Stnd Time: 6 weeks 6 months and up Cost: $5-40K $20-200K $100K - $250K $200 and up Scope [time & cost]
  20. 20. HOW YOU CAN DO GREATnow you know roughly how much stuff costsbut there’s no rigid way to do it
  21. 21. HOW YOU CAN DO GREATnow you know roughly how much stuff costsand altough there’s no rigid way to do itNEXT TIME YOU KNOWWHAT CAN BE DONE
  22. 22. QUESTIONS?

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