Best Practices in 360
Feedback
The Challenge of Doing it Right

Audio - 760/569-0800 Access code - 776274#
360º Feedback Best Practices

Panel of Experts
• Mark Spool
• Rogene Baxter
• Rick Stamm
• Susan Stamm

2
1

Is Your
Organization
Ready for 360?
360º Feedback Best Practices

Readiness for Feedback
A recent reorganization
Unfamiliarity with 360
Climate of Mistrust
Inexperience giving &
receiving feedback
Fear, rumors, urban
legends
4
360º Feedback Best Practices

Goal: Develop a culture of
Feedback
Don’t rush it
Use a Readiness Survey
Educate organization- how used
Use 360 only for development

5
360º Feedback Best Practices

Readiness Survey
Surfaces concerns
Clears up false information
Target education
Survey itself is an intervention

6
360º Feedback Best Practices

Readiness Categories
Feedback Climate
Awareness and Acceptance
Feedback Practices
Development Practices

7
360º Feedback Best Practices

Pilot 360 Programs
Begin at the top
Executives role model how to
receive feedback
Should never target problem
performers!
Should be visible
8
360º Feedback Best Practices

Orientations
Make a huge difference in
readiness, quality of data,
participation
Offer to both subjects and raters
Provide ways for everyone to get
the information
9
2

Design With End
in Mind
360º Feedback Best Practices

Upfront Planning
Reason for doing the 360
Who is involved and their role
Who sees the results
Questionnaire
Communications
Format of report
Delivery of results
Accountability
12
360º Feedback Best Practices

Who Sees the Results
Recipient (ratee) alone? Boss?
HR?
Pros and Cons
Depends on culture and use

13
360º Feedback Best Practices

Questionnaire
Items – competencies, behaviors,
length
Rating scale & open-ended questions
Pilot test – understanding, IT issues, time
to complete
# of days available to complete
11
360º Feedback Best Practices

Communications
Explanation of 360 to recipients
Notification of raters
Orientation for recipients and raters

14
360º Feedback Best Practices

Delivery of Results
In person or over phone
Who delivers feedback
Timing (when & how long)
Next steps

15
You’re
Invited!
Showcase Webinar
Tour of two products:
20/20Insight
DiSC 363 for Leaders

Mark Your Calendar:
Wednesday, April 25
@ Noon ET
9AM PT
3
360 Is Not Just
for Problem
Performers
360º Feedback Best Practices

Problem Children OnlySyndrome
Do you think others are unaware?
Defines the application for 360
Removes the possibility of truly
being developmental
What if I am nominated?
18
15
360º Feedback Best Practices

Everyone Needs Feedback
✓People actually desire feedback!
✓A lack of feedback sends a
message too…

18
360º Feedback Best Practices

Level 3 Evaluation
Kirkpatrick 4 levels of program
evaluation
Level 3 – behavior change
Use 360 for pre-and post-evaluation
of behavior as viewed by
stakeholders
ASTD Info-Line
19
360º Feedback Best Practices

Succession Planning
Identify emerging leaders
Evaluate organizational roles

20
360º Feedback Best Practices

Values Clarification
• Employee alignment with
organizational values

21
4
To Norm or Not
to Norm?
360º Feedback Best Practices

What is positive/negative?
Absolute Values
Internal Norms
Relative Scores
Trend Comparisons
External Norms

23
360º Feedback Best Practices

The Case for External Norms
Determining if something is positive
or negative
Prioritize action/ resource allocation
Companies feel a need to check
themselves to see how they rate to
the competition

24
360º Feedback Best Practices

The Case Against Norms
Aren’t accurate or comparable
Aren’t available for items
Have own standards of excellence
Other ways to know what is positive
or negative that are better
25
360º Feedback Best Practices

Our Position
External Norms are over-rated
Ask wrong questions
Can lead to complacency

26
5

Use
Supplemental
Interviews
360º Feedback Best Practices

Purpose of 360
To obtain objective and useful
information that enables an individual
to improve … better in current job or
prepare for next job

28
360º Feedback Best Practices

Ratings & Comments may not
be enough
Purpose-Supplemental Interviews:
Get underneath comments
Determine the most important areas
Find out the impact if not improved
29
360º Feedback Best Practices

Conducting
Supplemental Interviews
Confidential
Sample of 3-4 raters (not revealed)
About 30-45 minutes over phone
Use probing questions
Identify themes
Get at the “so what” of behavior
30
360º Feedback Best Practices

Share at Feedback Session
Reveal themes, not what a person
said
Link to the category measured
Explain the “so what”
Describe the desired behavior
Provide practical suggestions on
how to improve
31
360º Feedback Best Practices

Supplemental Interviews
Can add a lot of meaning to the
feedback
Can help fuel the motivation to
be/do better

32
6
Build in
Sustainability for
Change
360º Feedback Best Practices

As You Begin the Process
Clarify expectations
Ask for/address concerns:
- confidentiality
- how this information will be used
Assure objective, observable
feedback

34
360º Feedback Best Practices

Let Them Know:
Support is Key
Describe the plan for support:
‣ individual development plan
‣ follow-up
‣ coaching
‣ mentoring
‣ training
35
360º Feedback Best Practices

Prepare Them for the Report
Discuss with them:
How do they receive positive
feedback?
How do they hear constructive
criticism?

36
360º Feedback Best Practices

Integrate Reinforcement
Choose one or two areas for
improvement
Identify resources for
development
- job aids
- books, articles and
blogs
- DVDs
37
360º Feedback Best Practices

Return on Your Investment
Watch for progress with their
development plan
Be an encourager
Formally evaluate their
plan periodically
Adjust the plan as needed
Keep them accountable
38
Best Practices in 360
Feedback
The Challenge of Doing it Right
This presentation brought to you by:
20/20Insight and DiSC 363 for Leaders

Questions?

Best Practices for 360 Feedback projects

  • 1.
    Best Practices in360 Feedback The Challenge of Doing it Right Audio - 760/569-0800 Access code - 776274#
  • 2.
    360º Feedback BestPractices Panel of Experts • Mark Spool • Rogene Baxter • Rick Stamm • Susan Stamm 2
  • 3.
  • 4.
    360º Feedback BestPractices Readiness for Feedback A recent reorganization Unfamiliarity with 360 Climate of Mistrust Inexperience giving & receiving feedback Fear, rumors, urban legends 4
  • 5.
    360º Feedback BestPractices Goal: Develop a culture of Feedback Don’t rush it Use a Readiness Survey Educate organization- how used Use 360 only for development 5
  • 6.
    360º Feedback BestPractices Readiness Survey Surfaces concerns Clears up false information Target education Survey itself is an intervention 6
  • 7.
    360º Feedback BestPractices Readiness Categories Feedback Climate Awareness and Acceptance Feedback Practices Development Practices 7
  • 8.
    360º Feedback BestPractices Pilot 360 Programs Begin at the top Executives role model how to receive feedback Should never target problem performers! Should be visible 8
  • 9.
    360º Feedback BestPractices Orientations Make a huge difference in readiness, quality of data, participation Offer to both subjects and raters Provide ways for everyone to get the information 9
  • 10.
  • 11.
    360º Feedback BestPractices Upfront Planning Reason for doing the 360 Who is involved and their role Who sees the results Questionnaire Communications Format of report Delivery of results Accountability 12
  • 12.
    360º Feedback BestPractices Who Sees the Results Recipient (ratee) alone? Boss? HR? Pros and Cons Depends on culture and use 13
  • 13.
    360º Feedback BestPractices Questionnaire Items – competencies, behaviors, length Rating scale & open-ended questions Pilot test – understanding, IT issues, time to complete # of days available to complete 11
  • 14.
    360º Feedback BestPractices Communications Explanation of 360 to recipients Notification of raters Orientation for recipients and raters 14
  • 15.
    360º Feedback BestPractices Delivery of Results In person or over phone Who delivers feedback Timing (when & how long) Next steps 15
  • 16.
    You’re Invited! Showcase Webinar Tour oftwo products: 20/20Insight DiSC 363 for Leaders Mark Your Calendar: Wednesday, April 25 @ Noon ET 9AM PT
  • 17.
    3 360 Is NotJust for Problem Performers
  • 18.
    360º Feedback BestPractices Problem Children OnlySyndrome Do you think others are unaware? Defines the application for 360 Removes the possibility of truly being developmental What if I am nominated? 18 15
  • 19.
    360º Feedback BestPractices Everyone Needs Feedback ✓People actually desire feedback! ✓A lack of feedback sends a message too… 18
  • 20.
    360º Feedback BestPractices Level 3 Evaluation Kirkpatrick 4 levels of program evaluation Level 3 – behavior change Use 360 for pre-and post-evaluation of behavior as viewed by stakeholders ASTD Info-Line 19
  • 21.
    360º Feedback BestPractices Succession Planning Identify emerging leaders Evaluate organizational roles 20
  • 22.
    360º Feedback BestPractices Values Clarification • Employee alignment with organizational values 21
  • 23.
    4 To Norm orNot to Norm?
  • 24.
    360º Feedback BestPractices What is positive/negative? Absolute Values Internal Norms Relative Scores Trend Comparisons External Norms 23
  • 25.
    360º Feedback BestPractices The Case for External Norms Determining if something is positive or negative Prioritize action/ resource allocation Companies feel a need to check themselves to see how they rate to the competition 24
  • 26.
    360º Feedback BestPractices The Case Against Norms Aren’t accurate or comparable Aren’t available for items Have own standards of excellence Other ways to know what is positive or negative that are better 25
  • 27.
    360º Feedback BestPractices Our Position External Norms are over-rated Ask wrong questions Can lead to complacency 26
  • 28.
  • 29.
    360º Feedback BestPractices Purpose of 360 To obtain objective and useful information that enables an individual to improve … better in current job or prepare for next job 28
  • 30.
    360º Feedback BestPractices Ratings & Comments may not be enough Purpose-Supplemental Interviews: Get underneath comments Determine the most important areas Find out the impact if not improved 29
  • 31.
    360º Feedback BestPractices Conducting Supplemental Interviews Confidential Sample of 3-4 raters (not revealed) About 30-45 minutes over phone Use probing questions Identify themes Get at the “so what” of behavior 30
  • 32.
    360º Feedback BestPractices Share at Feedback Session Reveal themes, not what a person said Link to the category measured Explain the “so what” Describe the desired behavior Provide practical suggestions on how to improve 31
  • 33.
    360º Feedback BestPractices Supplemental Interviews Can add a lot of meaning to the feedback Can help fuel the motivation to be/do better 32
  • 34.
  • 35.
    360º Feedback BestPractices As You Begin the Process Clarify expectations Ask for/address concerns: - confidentiality - how this information will be used Assure objective, observable feedback 34
  • 36.
    360º Feedback BestPractices Let Them Know: Support is Key Describe the plan for support: ‣ individual development plan ‣ follow-up ‣ coaching ‣ mentoring ‣ training 35
  • 37.
    360º Feedback BestPractices Prepare Them for the Report Discuss with them: How do they receive positive feedback? How do they hear constructive criticism? 36
  • 38.
    360º Feedback BestPractices Integrate Reinforcement Choose one or two areas for improvement Identify resources for development - job aids - books, articles and blogs - DVDs 37
  • 39.
    360º Feedback BestPractices Return on Your Investment Watch for progress with their development plan Be an encourager Formally evaluate their plan periodically Adjust the plan as needed Keep them accountable 38
  • 40.
    Best Practices in360 Feedback The Challenge of Doing it Right This presentation brought to you by: 20/20Insight and DiSC 363 for Leaders Questions?