CTA 2011 – 2012 Web 2.0 and
Social Media Capacity Building
What have we learnt?
What should you do?
Pier Andrea Pirani
28 ...
Headlines
 Lots of data available
 Trainings work
 Recommendations on
– Demographics
– Training curriculum and format
–...
Assess programme against goals + expected results
Context
Programme goals 2011 2012
Output level
1. Increased awareness
2....
Context
Programme goals 2011 2012
Outcome level Promoted adoption of
digital tools
Enhanced institutional
capacity in the ...
Context
Programme goals 2011 2012
Impact level Contributed to ACP
sustainable ag and rural
development
Increased engagemen...
Results
Impact
Outcome
Output
2011
Contributed to ACP
sustainable ag and rural
development
Promoted adoption of digital
to...
Countries as of 2012
Source: Actual participants data
Who did you reach as of 2012?
 Women – 36%
 Youth (Under 35) – 56.3%
 Organizations – Research institutes,
private ente...
The training works
27.3%
42.0%
23.5%
7.2%
0.4%
6.8%
43.6%
49.2%
<- [1] Basic [2] [3] [4] Advanced ->
BEFORE the training A...
Satisfaction!
 99% – Satisfaction with training
 98% – New skills to work more effectively
 98% – Inspired by web2.0 an...
Future plans of adoption
58%
64%
67%
69%
73%
74%
75%
79%
82%
0% 20% 40% 60% 80% 100%
iMark
RSS Feeds
Skype
Alerts
Advanced...
Actual adoption
53%
58%
60%
61%
66%
72%
75%
76%
84%
0% 20% 40% 60% 80% 100%
Skype
Google Drive
Blogs
Twitter
Alerts
Maps
A...
Adoption by type of event
Source: Impact survey
0%
10%
20%
30%
40%
50%
60%
70%
80%
Google
maps
Twitter Blogs Google
Drive
...
Actual areas of improved work
performance
Source: Impact survey
61%
62%
69%
75%
82%
92%
0% 20% 40% 60% 80% 100%
Info acces...
Ripple effect
9%
28%
37%
40%
41%
71%
0% 10% 20% 30% 40% 50% 60% 70% 80%
None
Blogging/Writing
iMark
Internal trainings
Par...
Common patterns and outliers
Age
 U36 - Higher adoption
rates for all tools
 Significant differences
between two age coh...
Social media @ work
39%
41%
43%
44%
47%
48%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80%
More outreach
Social media strategy
Les...
Institutional adoption
None
5%
Basic
37%
Intermediate
44%
Advanced
14%
Challenges
Personal
 Lack of time to
experiment
 Irregular internet
access
 Preference for more
traditional comms
tools...
Recommendations as of 2012
 Demographics
– Youth, female & Francophone trainees
– Business persons, entrepreneurs, farmer...
CTA 2011 – 2012 Web 2.0 and
Social Media Capacity Building
What have we learnt?
What should you do?
Pier Andrea Pirani
28 ...
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Web 2.0 and social media capacity building initiative - What have we learnt over the period 2011-2012? Results of an impact study

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Presentation of the findings of the evaluation of CTA web2.0 and social media training programme (2011-2012) - by Pier Andrea Pirani (Euforic Services), 28 March 2013.

Web 2.0 and social media capacity building initiative - What have we learnt over the period 2011-2012? Results of an impact study

  1. 1. CTA 2011 – 2012 Web 2.0 and Social Media Capacity Building What have we learnt? What should you do? Pier Andrea Pirani 28 March 2014
  2. 2. Headlines  Lots of data available  Trainings work  Recommendations on – Demographics – Training curriculum and format – Sharing and learning – Supporting organizational change – M&E
  3. 3. Assess programme against goals + expected results Context Programme goals 2011 2012 Output level 1. Increased awareness 2. Enhanced skills 3. Certified practitioners (UNITAR course) 1. Increased awareness 2. Training hubs 3. Institutional social media 4. Improved ICKM 5. Certified practitioners (UNITAR course) 6. Improved quality of CTA services
  4. 4. Context Programme goals 2011 2012 Outcome level Promoted adoption of digital tools Enhanced institutional capacity in the use of Social Media
  5. 5. Context Programme goals 2011 2012 Impact level Contributed to ACP sustainable ag and rural development Increased engagement of CTA beneficiaries to adopt ICTs
  6. 6. Results Impact Outcome Output 2011 Contributed to ACP sustainable ag and rural development Promoted adoption of digital tools 1. Increased awareness 2. Enhanced skills 3. Certified practitioners (UNITAR course) 2012 Increased engagement of CTA beneficiaries to adopt ICTs Enhanced institutional capacity in the use of Social Media 1. Increased awareness 2. Training hubs 3. Institutional social media 4. Improved ICKM 5. Certified practitioners (UNITAR course) 6. Improved quality of CTA services
  7. 7. Countries as of 2012 Source: Actual participants data
  8. 8. Who did you reach as of 2012?  Women – 36%  Youth (Under 35) – 56.3%  Organizations – Research institutes, private enterprises, farmer’s organizations  Sectors – Agriculture and Ag research, training and capacity development Source: Actual participants data
  9. 9. The training works 27.3% 42.0% 23.5% 7.2% 0.4% 6.8% 43.6% 49.2% <- [1] Basic [2] [3] [4] Advanced -> BEFORE the training AFTER the training Source: Impact survey
  10. 10. Satisfaction!  99% – Satisfaction with training  98% – New skills to work more effectively  98% – Inspired by web2.0 and social media potentials Source: End of event evaluation
  11. 11. Future plans of adoption 58% 64% 67% 69% 73% 74% 75% 79% 82% 0% 20% 40% 60% 80% 100% iMark RSS Feeds Skype Alerts Advanced Search Maps Wikis/Google Docs Social Networks Blogs Source: End of event evaluation
  12. 12. Actual adoption 53% 58% 60% 61% 66% 72% 75% 76% 84% 0% 20% 40% 60% 80% 100% Skype Google Drive Blogs Twitter Alerts Maps Advanced Search Linkedin Facebook Source: Impact survey
  13. 13. Adoption by type of event Source: Impact survey 0% 10% 20% 30% 40% 50% 60% 70% 80% Google maps Twitter Blogs Google Drive VoIP RSS Wikis F2F training Online training
  14. 14. Actual areas of improved work performance Source: Impact survey 61% 62% 69% 75% 82% 92% 0% 20% 40% 60% 80% 100% Info access & management Remote collaboration Communication Promotion & outreach Project management Linking with peers
  15. 15. Ripple effect 9% 28% 37% 40% 41% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% None Blogging/Writing iMark Internal trainings Partners' trainings Informal sharing Source: Impact survey
  16. 16. Common patterns and outliers Age  U36 - Higher adoption rates for all tools  Significant differences between two age cohorts – Twitter – 72% vs. 50% – Ning, Google Plus – 45% vs. 19% Gender  Most popular applications - Facebook and LinkedIn  Male respondents - Higher adoption rates – Wikis – 44% vs. 24% – Blogs – 65% vs. 48% – Dgroups – 29& vs. 16%  Exceptions – Dropbox – Other social networking sites Source: Impact survey
  17. 17. Social media @ work 39% 41% 43% 44% 47% 48% 69% 0% 10% 20% 30% 40% 50% 60% 70% 80% More outreach Social media strategy Less comms costs Internal adoption Better info delivery More visibility More comms channel Source: Impact survey
  18. 18. Institutional adoption None 5% Basic 37% Intermediate 44% Advanced 14%
  19. 19. Challenges Personal  Lack of time to experiment  Irregular internet access  Preference for more traditional comms tools Institutional  Limited resources (hardware and adoption)  Lack of IT staff  Resistance to change  Lack of management support
  20. 20. Recommendations as of 2012  Demographics – Youth, female & Francophone trainees – Business persons, entrepreneurs, farmer organizations  Training curriculum – Training of Trainers programme  Sharing & learning – Documentation of success (and failure!) stories  Organizational change – Sensitize senior and middle managers – Assess pilot with EAFF  M&E – Focus groups for qualitative data & peer sharing
  21. 21. CTA 2011 – 2012 Web 2.0 and Social Media Capacity Building What have we learnt? What should you do? Pier Andrea Pirani 28 March 2014

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