1.
CTA 2011 – 2012 Web 2.0 and
Social Media Capacity Building
What have we learnt?
What should you do?
Pier Andrea Pirani
28 March 2014

2.
Headlines
 Lots of data available
 Trainings work
 Recommendations on
– Demographics
– Training curriculum and format
– Sharing and learning
– Supporting organizational change
– M&E

3.
Assess programme against goals + expected results
Context
Programme goals 2011 2012
Output level
1. Increased awareness
2. Enhanced skills
3. Certified
practitioners
(UNITAR course)
1. Increased awareness
2. Training hubs
3. Institutional social
media
4. Improved ICKM
5. Certified practitioners
(UNITAR course)
6. Improved quality of
CTA services

4.
Context
Programme goals 2011 2012
Outcome level Promoted adoption of
digital tools
Enhanced institutional
capacity in the use of
Social Media

5.
Context
Programme goals 2011 2012
Impact level Contributed to ACP
sustainable ag and rural
development
Increased engagement of
CTA beneficiaries to
adopt ICTs

6.
Results
Impact
Outcome
Output
2011
Contributed to ACP
sustainable ag and rural
development
Promoted adoption of digital
tools
1. Increased awareness
2. Enhanced skills
3. Certified practitioners
(UNITAR course)
2012
Increased engagement of CTA
beneficiaries to adopt ICTs
Enhanced institutional capacity in
the use of Social Media
1. Increased awareness
2. Training hubs
3. Institutional social media
4. Improved ICKM
5. Certified practitioners
(UNITAR course)
6. Improved quality of CTA
services

7.
Countries as of 2012
Source: Actual participants data

8.
Who did you reach as of 2012?
 Women – 36%
 Youth (Under 35) – 56.3%
 Organizations – Research institutes,
private enterprises, farmer’s organizations
 Sectors – Agriculture and Ag research,
training and capacity development
Source: Actual participants data

9.
The training works
27.3%
42.0%
23.5%
7.2%
0.4%
6.8%
43.6%
49.2%
<- [1] Basic [2] [3] [4] Advanced ->
BEFORE the training AFTER the training
Source: Impact survey

10.
Satisfaction!
 99% – Satisfaction with training
 98% – New skills to work more effectively
 98% – Inspired by web2.0 and social
media potentials
Source: End of event evaluation

11.
Future plans of adoption
58%
64%
67%
69%
73%
74%
75%
79%
82%
0% 20% 40% 60% 80% 100%
iMark
RSS Feeds
Skype
Alerts
Advanced Search
Maps
Wikis/Google Docs
Social Networks
Blogs
Source: End of event evaluation

12.
Actual adoption
53%
58%
60%
61%
66%
72%
75%
76%
84%
0% 20% 40% 60% 80% 100%
Skype
Google Drive
Blogs
Twitter
Alerts
Maps
Advanced Search
Linkedin
Facebook
Source: Impact survey

13.
Adoption by type of event
Source: Impact survey
0%
10%
20%
30%
40%
50%
60%
70%
80%
Google
maps
Twitter Blogs Google
Drive
VoIP RSS Wikis
F2F training
Online training

14.
Actual areas of improved work
performance
Source: Impact survey
61%
62%
69%
75%
82%
92%
0% 20% 40% 60% 80% 100%
Info access & management
Remote collaboration
Communication
Promotion & outreach
Project management
Linking with peers

15.
Ripple effect
9%
28%
37%
40%
41%
71%
0% 10% 20% 30% 40% 50% 60% 70% 80%
None
Blogging/Writing
iMark
Internal trainings
Partners' trainings
Informal sharing
Source: Impact survey

16.
Common patterns and outliers
Age
 U36 - Higher adoption
rates for all tools
 Significant differences
between two age cohorts
– Twitter – 72% vs.
50%
– Ning, Google Plus –
45% vs. 19%
Gender
 Most popular applications
- Facebook and LinkedIn
 Male respondents - Higher
adoption rates
– Wikis – 44% vs. 24%
– Blogs – 65% vs. 48%
– Dgroups – 29& vs.
16%
 Exceptions
– Dropbox
– Other social
networking sites
Source: Impact survey

17.
Social media @ work
39%
41%
43%
44%
47%
48%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80%
More outreach
Social media strategy
Less comms costs
Internal adoption
Better info delivery
More visibility
More comms channel
Source: Impact survey

18.
Institutional adoption
None
5%
Basic
37%
Intermediate
44%
Advanced
14%

19.
Challenges
Personal
 Lack of time to
experiment
 Irregular internet
access
 Preference for more
traditional comms
tools
Institutional
 Limited resources
(hardware and
adoption)
 Lack of IT staff
 Resistance to
change
 Lack of
management
support

20.
Recommendations as of 2012
 Demographics
– Youth, female & Francophone trainees
– Business persons, entrepreneurs, farmer organizations
 Training curriculum
– Training of Trainers programme
 Sharing & learning
– Documentation of success (and failure!) stories
 Organizational change
– Sensitize senior and middle managers
– Assess pilot with EAFF
 M&E
– Focus groups for qualitative data & peer sharing

21.
CTA 2011 – 2012 Web 2.0 and
Social Media Capacity Building
What have we learnt?
What should you do?
Pier Andrea Pirani
28 March 2014