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Amplifying Social Impact in a Connected Age

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ZeroDivide set out to identify the key barriers to increased philanthropic investment in nonprofits' use of technology, recognizing there is tremendous interest and need by organizations based in underserved communities.

This project builds on the findings of previous studies, while contributing unique aspects to the conversation.

Download the full report http://bit.ly/gbM7AU

Published in: Technology, Business
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Amplifying Social Impact in a Connected Age

  1. 1. Increasing Tech Funding for Nonprofits Based on a Survey of Technology-Related Grantmaking for Social Benefit Webinar – April 6, 2011
  2. 2. Introduction <ul><li>From Egypt to East LA: Powerful, participatory…pro-active? </li></ul>
  3. 3. Objectives of ZeroDivide Research Project <ul><li>Overall: Increase quality, quantity of funding for nonprofits </li></ul><ul><li>Focus: Recommendations for funders, share intel with npo’s </li></ul><ul><li>Research objectives: </li></ul><ul><li>Clarify the extent of existing technology grantmaking </li></ul><ul><li>Identify barriers to increased investment </li></ul><ul><li>Identify suggestions for addressing these barriers </li></ul><ul><li>Surface notable grantmaking strategies and best practices </li></ul>
  4. 4. Emphases: Getting Beyond the Choir
  5. 5. Other Key Emphases <ul><li>Underserved communities and nonprofits serving them </li></ul><ul><li>“ Tech integration” – Weaving tech throughout organization, moving from operational/IT to programmatic strategies </li></ul><ul><li>Distinction for report – focus on social outcomes: </li></ul><ul><li>- programmatic vs. operational </li></ul><ul><li>- transformational vs. transactional </li></ul><ul><li>- shift hearts/minds, behavior change, beyond traffic </li></ul><ul><li>Still need for tech capacity building, but other studies on it </li></ul><ul><li>What types of technology: video, texting/mobile, social media, e-advocacy tools, etc. </li></ul>
  6. 6. Inspiring Examples <ul><li>Ushahidi – Resource and crisis mapping </li></ul>Meaning & Pronunciation u·sha·hi·di [oo-shah- hee -dee] - A Swahili word which means &quot;testimony&quot;.
  7. 7. Inspiring Examples <ul><li>It Gets Better – Online video </li></ul>
  8. 8. Methodology & Respondents <ul><li>41 Foundations – range of tech savvy, size, type </li></ul><ul><li>13 Nonprofit Technology Service Providers – nat’l, regional </li></ul><ul><li>Three Convenings: Funders in SF and NYC, TSP’s in SF </li></ul><ul><li>Interviews with 15 more funders and 6 TSP’s </li></ul><ul><li>Online survey by 28 of the funders </li></ul>
  9. 10. Report Findings – selected list for this session <ul><li>High funder interest, limited familiarity or expertise </li></ul><ul><li>Existing investments modest: mostly back end </li></ul><ul><li>Type of investments tactical, not strategic </li></ul><ul><li>The digital (funding) divide – who’s being funded </li></ul><ul><li>Strategies for impactful investment unclear – skeptical of social media ROI, better measurement needed </li></ul><ul><li>Good news: Grantees leading the charge, Future $ </li></ul>
  10. 11. Future Funding Trends?
  11. 12. Recommendations by funders, for funders: <ul><li>Increase funder education and advising activities </li></ul><ul><li>Expand the pool of investment </li></ul><ul><li>Strengthen Technology Service Provider ecosystem </li></ul>
  12. 13. Recommendations for nonprofits <ul><li>Don’t be shy about asking - funders curious, skg guidance </li></ul><ul><li>Bring the data: start modest experiment, show #’s, savvy </li></ul><ul><li>Propose TA/trainings across a cohort of their grantees </li></ul><ul><li>- suggest they partner with another funder on cohort </li></ul><ul><li>Encourage them to support TSP’s </li></ul><ul><li>Help create demand – builds pressure to complement ZD push from the foundation side </li></ul><ul><li> - if enough grantees are asking, even if no funding in the near term, it builds the case </li></ul>
  13. 14. Closing - Keeping the Conversation Going <ul><li>ZD’s ongoing webinars, newsletter, blog posts – propose topics that would be helpful </li></ul><ul><li>Suggest to existing funders that ZD present findings and session on grantmaking strategies </li></ul><ul><li>Twitter users follow http://twitter.com/zerodivideorg </li></ul><ul><li>Use hashtags: #fundertech, #nptech </li></ul><ul><li>Email with comments/suggestions: [email_address] </li></ul>

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