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21st Century Tools for Health Leaders

Understanding and using new media tools are critical skills for today’s health leaders. New media and health communication tools, including social media, blogs, digital storytelling, video, virtual communities, Twitter, mobile phones and more, provide powerful new ways for leaders to engage with each other, their constituencies and with communities worldwide.

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21st Century Tools for Health Leaders

  1. 1. Overcoming the Digital Divide and Using New Media to Improve Health for All<br />21st Century Tools for Health Leadership<br />Center for Health Leadership<br /> April 16, 2010 Berkeley, CA<br />
  3. 3. Why care about digital divide?<br />If you had the opportunity to endow a cause, what would you endow?<br />What’s the most important thing the digital divide prevents disadvantaged communities from achieving?<br />Mission based technology integration<br />
  4. 4. ZeroDivide<br />Overcoming<br />digital + <br />social +<br />economic + <br />political divides<br />
  5. 5. Mission Based Technology Integration<br />Most focus here<br />ZD’s mission is here<br />
  6. 6. How I know about health disparities<br />
  7. 7. How I know about the digital divide<br />7<br />
  8. 8. “To improve the state of digital divide, we need to understand its social, cultural, economic and demographic underpinnings.”<br /> -- In Search of Digital Equity: Assessing the Geography of the Digital Divide in California<br /> Edmund G. “Pat” Brown Institute of Public Affairs<br /> California State University, Los Angeles<br />
  9. 9. Digital Divide and Health Status<br />Social determinants are similar:<br />Geographic Coverage<br />Race, ethnicity, language<br />Education, income <br />Barriers to access and utilization are same:<br />Affordability<br />Availability<br />Appropriateness<br />
  10. 10. geography<br />
  11. 11. Rural: <br />285 communities in San Joaquin region lack broadband<br />Urban: <br />only 48% of Los Angeles households has internet @ home<br />
  12. 12. language & income<br />
  13. 13. Low-income:<br />30% of households w/ <$30K have internet<br />95% of households w/ > $75K<br />Language: <br />31% of LEP use internet <br />17% of LEP have broadband<br />
  14. 14. color<br />
  15. 15. Race/ethnicity: <br />only 48% of Latino households have computer @ home<br />Minority communities more likely to be cell phone only households<br />
  16. 16. age<br />16<br />
  17. 17. Age: <br />35% of people >65 have internet @home<br />
  18. 18. status<br />18<br />
  19. 19. Education:<br />83% of college graduates have broadband<br />37% of those with no college education have broadband<br />Legal status:<br />Naturalized citizens and noncitizens remain less likely to be computer or Internet users than their native‐born counterparts.<br />
  20. 20. disability<br />
  21. 21. Those who self‐report having a disability, handicap, chronic disease, or who say they have difficulty seeing, hearing, walking, or talking are less likely than others to use a computer, less likely than others to use the Internet, and less likely to have broadband at home.<br />PPIC<br />
  22. 22. Californians with Broadband at Home<br />Public Policy Institute of California, June 2009<br />
  23. 23. Connecting the Dots<br />Bridging the digital divide is essential to improving health disparities because the social and economic factors are interwoven<br />Future relationship between technology providers and health providers will become less distinct<br />
  24. 24. Tech/Telecom Companies<br />
  25. 25. Health Companies<br />
  26. 26. Old Tech/Old Health<br />New Tech/New Health<br />Phone to talk <br />TV to watch ER<br />MS Office to word process<br />MySpace for music<br />Desktop for browsing information<br />Phone to text<br />YouTube to view procedures<br />MS for personal EMR<br />FaceBook for crowdsourcing<br />Smartphone apps for disease mgmt<br />
  27. 27. Healthcare Innovators<br />paypal mafia<br />27<br />
  28. 28. Cell phone for pre-natal education<br />
  29. 29. digital storytelling for prevention and intervention<br />
  30. 30. community owned wireless networks<br />
  31. 31. Overcoming disparities<br />Leadership<br />Relevant content<br />Community based<br />Ecosystem<br />Targeted approach<br />Sustainability<br />
  32. 32. Building Health Communities Initiative: 10 year commitment<br />
  33. 33.
  34. 34. No substitute for passion, vision, leadership<br />Building Healthy Communities<br />Let’s Move Campaign<br />
  35. 35. Tessie Guillermo<br />ZeroDivide<br /><br /><br />