2. • After today you will be able to
identify the different types of
commercial advertising

3. • Slice-of-Life
• Fantasy
• Musical
• Technical
Expertise
• Testimonial
• Lifestyle
• Mood or Image
• Character/Humor
• Scientific
Evidence

4. • Shows people using the product in
an everyday setting.

5. • Creates a fantasy about using the
product of service.

6. • Revolves around people or
characters singing a song or jingle
about the product.
• The goal is to get the song to stick
in your head.

7. • Uses someone to explain how the
product works or is made.

8. • Uses a celebrity to endorse a
product.

9. • Shows the product or service in
relation to a particular lifestyle.

10. • Uses a story or music to bring out
a specific emotion.

11. • Uses a fictitious character to
represent the product or service.
• Most of the time, they are funny.

12. • Uses rational reasoning and
scientific information to
demonstrate why a product is
superior.
• Often start out, “Clinical evidence
shows…”

13. • Over the next 2 days, watch TV
• Write down 1 or 2 examples of each type of
commercial that you see.