370 October 3_Features

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370 October 3_Features

  1. 1. Journalism  370   October  3,  2011      
  2. 2. Let’s  Talk  Features  •  Provide  addi?onal  background  •  Generate  human  interest  •  Create  understanding  in  an  imagina?ve  way  •  Considered  “soG”  news,  not  as  ?me  sensi?ve  •  They  provide  more  informa?on,  a  behind-­‐the-­‐ scenes  perspec?ve,  and  generate  publicity  •  Visuals  usually  accompany  feature  releases  
  3. 3. Let’s  Plan  Features  •  You  can  pitch  features  differently.  •  Distribute  a  general  feature  to  several  media   outlets  •  Write  an  exclusive  feature  •  Pitch  the  idea  and  help  a  journalist  write  it  •  Post  the  feature  on  your  Web  site  
  4. 4. Let’s  Place  a  Feature    •  Newspapers,  especially  sec?ons  that  are  not   ?me-­‐sensi?ve  (e.g.,  lifestyle,  food,   automo?ve)  •  General  magazines.  •  Specialty  or  trade  magazines  are  great  places   for  feature  placements.  •  Internal  publica?ons.  
  5. 5. Types  of  Features  •  Case  study   –  Third-­‐party  party  endorsement   –  Think  bloggers  •  Applica?on  story   –  How  to  use  a  product  or  service  in  a  new,  innova?ve   way  •  Research  study   –  Surveys  or  polls  that  examine  things  such  as  lifestyles  •   Backgrounder   –  Where  is  there  a  problem,  and  how  can  your  product   or  service  solve  it?      
  6. 6. Types  of  Features  •  Personality  profile  •  Historical  piece  •  Milestones  allow  reflec?on  on  an   organiza?on’s  history  
  7. 7. Wri?ng  a  Feature  •  Headline   –  You  don’t  need  a  summery    •   Lead   –  Feature  leads  pique  readers’  interest  •  Body   –  Features  are  longer  than  straight  news  releases   –  They’re  meant  to  be  read  from  beginning  to  end   –  They  include  quotes,  illustra?ons,  stats,  descrip?on  •  Summary   –  Call  back  to  the  beginning.    
  8. 8. Let’s  write  a  feature  lead     and  headline  •  The  Glouster    Livestock  Show  and  Rodeo,  a   tradi?on  for  75  years,  will  begin  on  October  5   and  run  through  October    12.  
  9. 9. Let’s  write  a  feature  lead     and  headline  •  The  Florida  Grapefruit  Growers  Associa?on   has  announced  that  this  year’s  crop  is  larger   than  last  year’s,  and  greater  availability  will   mean  lower  prices  for  the  consumer.  
  10. 10. Let’s  Talk  Media  Advisories.  •  Media  Advisories  •  Tell  assignment  editors  about  upcoming  news   events  or  opportuni?es  or  local  angles  •  These  are  one  page   –  Headline   –  Brief  paragraph  outlining  the  story  with  necessary   5  Ws  and  H   –  Contact  informa?on  
  11. 11. Let’s  Talk  Media  Kits  •  Media  Kits  can    include   –  Main  news  release   –  News  feature   –  Fact  sheet(s)   –  Photos  or  graphics  with  cap?ons   –  Biographical  material  on  key  players   –  Brochure(s)  
  12. 12. Let’s  Talk  Media  Kits  •  This  is  what  the  book  doesn’t  tell  you  about   media  kits,  but  I  will.   –  People  can  spend  thousands  on  fancy  kits.   •  Free  shirts.   •  Pizza  boxes   –  You  need  to  think  about  what  the  receiver  needs.   –  You  need  to  think  about  what  you  have.   –  You  need  to  mesh  those  together.  
  13. 13. In  Class  Assignment    •  The  Minnesota  Zoo  is  opening  a  major  exhibit  on  bugs.  As   the  director  says,  “ Thousands  of  live  bugs  will  be  creeping   and  crawling  so  visitors  will  not  only  be  entertained  but   also  learn  about  the  impact  they  have  on  all  of  us.”    •  Included  in  the  exhibit  will  be  colorful  North  American   buferflies  and  moths;  a  working  colony  of  leaf-­‐cufer  ants,   giant  millipedes;  cen?pedes;  land  crabs;  arachnids,  such  as   the  world’s  largest  spider,  tarantulas,  and  scorpions;  and   zebra  cockroaches.  •  In  addi?on,  zoo  goers  will  be  able  to  walk  through  a   buferfly  garden  where  up  to  600  free-­‐flying  buferflies  and   moths  will  be  feeding,  res?ng,  and  emerging  as  adult   buferflies.  The  grand  opening  of  this  exhibit  will  be  on   October  10,  2011.    
  14. 14. In  Class  Assignment    Write  a  media  alert  invi-ng  the  press  to  the  opening  and  make  some  sugges-ons  about  who  might  be  available  for  interviews,  and  what  opportuni-es  there  will  be  for  photo  and  video  coverage.  Email  it  to  me.  

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