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Edtech 2017 Market Overview, Publishers Forum Berlin


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Summary comments presented during a panel discussion on trends in Edtech.

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Edtech 2017 Market Overview, Publishers Forum Berlin

  1. 1. Michael Cairns Managing Partner Information Media Partners EDTech Market Overview Publishers Forum Berlin 2017
  2. 2. Introduction Michael Cairns is a publishing and media executive with over 25 years experience in business strategy, operations and technology implementation. As a business executive, Mr. Cairns has successfully managed several troubled and under- performing businesses, creating new business opportunities, developing new funding sources and enhancing shareholder value for investors. His years spent as an operating executive have largely been with brand-name publishing companies such as Macmillan, Inc., Berlitz International, Wolters Kluwer Health, Reed Elsevier and R.R. Bowker. As a consultant, Mr. Cairns has worked with clients as diverse as AARP, Hewlett Packard, InterPublic Companies and Reed Elsevier with an emphasis on business strategy, market development and corporate development. His skills and experience include:  Business and corporate strategy development and implementation  Operations management and business transformation  Traditional and digital publishing and operations  Print-to-digital transformation and adoption of new business models  Software development and software services Mr. Cairns holds an MBA (Finance) from Georgetown University and a BA from Boston University. He has served on several boards and advisory groups including the Association of American Publishers, Book Industry Study Group and the International ISBN organization. Additionally, he has public and private company board experience. 2 Michael Cairns Information Media Partners Strategy Consulting New York, London, Melbourne Tel: 908 938 4889 Find me: LinkedIn Twitter Blog Flickr InstaGram
  3. 3. Information Media Partners Michael Cairns established Information Media Partners in 2006 as a boutique strategy consulting firm focused on the information and education publishing segment. The work conducted by the firm includes product development, corporate development, sales management and corporate reorganizations. We work with established businesses, private equity owners and potential acquirers. Examples of our work include:  Reorganized and re-focused a $25 million software publishing company by aligning business operations with client priorities; implementing internal collaboration tools and project management standards; re-building executive team to focus on effective and efficient management  Defined a new business strategy for a large non-profit association and advocacy group, expanding their business model into global markets to exploit their core knowledge and expertise across a broader market  Led an information technology capabilities review at a large international advertising holding company. Completed over 200 interviews in 15 international offices and multiple group focus sessions to define the operational ‘gaps’ between existing agency capabilities and those necessary and important for client delivery by region  Completed a sales management effectiveness review for a global software company and defined six key project initiatives to improve sales effectiveness, market development and account management We approach our client engagements in a standardized, logical manner which creates the best environment to identify key business drivers, administrative and logistical road blocks and/or product or market definition issues. Our investigative approach leads to better insights into your businesses and supports the development of workable solutions and recommendations for success. Visit the Information Media Partners website for more information. Sample Client List
  4. 4. What is “EdTech”?  The intersection of technology tools and education content  Data analytics platforms  Content and other marketplaces  User generated tools and applications  To provide access to information and learning to obtain skills and knowledge  In other words – the application of technology to support learning 4
  5. 5. Big Picture Trends – 2017 Horizon Report One Year or Less  Bring your own device  Learning analytics  Adaptive learning Two – Three Years  Augmented and virtual reality  Makerspaces Four to Five Years • Affective computing • Robotics Investment money has accelerated in the past five years chasing start-up opportunities but may have reached saturation. 5
  6. 6. Historic Increasing Investment – Recent Slowdown 6
  7. 7. Update: Q1 2017 7
  8. 8. Product Segments in EdTech  Learning management systems  Early childhood education  Broad online learning programs  Enterprise learning  Next gen schools  Tech schools  Online to offline  Testing & remediation  Digital course materials and courseware  Test prep  Curriculum production  Search  School administration  Next gen study tools  Language learning 8
  9. 9. Select Ed Tech Market Map 9
  10. 10. Edtech/Education Business Drivers  The internet “network effect:” enables accessibility to vast collections of education materials  Technology has facilitated ‘new learning models’ which had redefined how students integrate learning into work and personal development  Expanding life-time earning ‘gap’ of those educated at higher levels supports the value of education  Broader workflow automation is eliminating old-line employment paths causing acceleration in worker ‘re- education’ needs and requirements  Rapid growth of non-English markets for education content ‘technology leap’ embedding technology 10
  11. 11. Thoughts on Trends Impacting EdTech  Traditional content  Access models  Platforms  Accreditation  New technology 11
  12. 12. End of Traditional Content?  Open educational course materials  Textbook form factor eroding  Battle for attention  “entrepreneur culture” forcing a rethinking of the entire educational experience  Online vs offline – generational shift 12
  13. 13. Access Models  Flattening of supply chain – enabling direct relationships  But, complicated with more platforms, distributors, outlets, etc.  Business model transition from “one off” sale to varieties of subscription models is difficult  Publishers need to rely on direct relationships wherever they can  Subscriptions/memberships assume higher engagement with customer  “On the verge of learning about your consumers intimately. Need to wake up to this and learn from this”  Institutional sales (B2B and B2B2C) more predictable 13
  14. 14. Platform Wars  xml first workflows  Mobile: Apple vs Android  Bring your own device  Functionality  International markets  Acquisitions and roll-ups: beach heads are valuable  Dependence on hardware and/or good connectivity is likely to fail – lowest common denominator may be very low 14
  15. 15. Changing Accreditation and Degrees  Work experience  Badges and certifications  Changing test and assessment requirements  On demand, in situ learning needs for career advance  Life long learning 15
  16. 16. New Technology  Virtual reality  Interesting for distance and/or remote users  In class headset is potentially a distraction  Augmented reality  Significant opportunity in education and career development  Turning 2D drawings into 3D models which can be played with  Non-headset on the way?  Makerspaces 16
  17. 17. Michael Cairns Managing Partner 908 938 4889 LinkedIn Twitter Blog Flickr InstaGram 17