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Frankfurt Bookfair Supply Chain Meeting: Publishing in a Digital Age

Presentation to the Supply Chain Interest Group at the 2008 Frankfurt Bookfair (October 13, 2008).

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Frankfurt Bookfair Supply Chain Meeting: Publishing in a Digital Age

  1. 1. Michael Cairns Managing Partner Information Media Partners Publishing in a Digital Age Frankfurt book fair, supply chain interests group 2008
  2. 2. 2 Introduction Michael Cairns is a publishing and media executive with over 25 years experience in business strategy, operations and technology implementation. As a business executive, Mr. Cairns has successfully managed several troubled and under- performing businesses, creating new business opportunities, developing new funding sources and enhancing shareholder value for investors. His years spent as an operating executive have largely been with brand-name publishing companies such as Macmillan, Inc., Berlitz International, Wolters Kluwer Health, Reed Elsevier and R.R. Bowker. As a consultant, Mr. Cairns has worked with clients as diverse as AARP, Hewlett Packard, InterPublic Companies and Reed Elsevier with an emphasis on business strategy, market development and corporate development. His skills and experience include:  Business and corporate strategy development and implementation  Operations management and business transformation  Traditional and digital publishing and operations  Print-to-digital transformation and adoption of new business models  Software development and software services Mr. Cairns holds an MBA (Finance) from Georgetown University and a BA from Boston University. He has served on several boards and advisory groups including the Association of American Publishers, Book Industry Study Group and the International ISBN organization. Additionally, he has public and private company board experience. 2 Michael Cairns Information Media Partners Strategy Consulting New York, London, Melbourne Tel: 908 938 4889 Find me: LinkedIn Twitter Blog Flickr InstaGram
  3. 3. 3 Information Media Partners Michael Cairns established Information Media Partners in 2006 as a boutique strategy consulting firm focused on the information and education publishing segment. The work conducted by the firm includes product development, corporate development, sales management and corporate reorganizations. We work with established businesses, private equity owners and potential acquirers. Examples of our work include:  Reorganized and re-focused a $25 million software publishing company by aligning business operations with client priorities; implementing internal collaboration tools and project management standards; re-building executive team to focus on effective and efficient management  Defined a new business strategy for a large non-profit association and advocacy group, expanding their business model into global markets to exploit their core knowledge and expertise across a broader market  Led an information technology capabilities review at a large international advertising holding company. Completed over 200 interviews in 15 international offices and multiple group focus sessions to define the operational ‘gaps’ between existing agency capabilities and those necessary and important for client delivery by region  Completed a sales management effectiveness review for a global software company and defined six key project initiatives to improve sales effectiveness, market development and account management We approach our client engagements in a standardized, logical manner which creates the best environment to identify key business drivers, administrative and logistical road blocks and/or product or market definition issues. Our investigative approach leads to better insights into your businesses and supports the development of workable solutions and recommendations for success. Visit the Information Media Partners website for more information. Sample Client List
  4. 4. 4 Change
  5. 5. 5 Change leads to Opportunity
  6. 6. What Business is this
  7. 7. 7 $25 Billion $35Billion $150Billion?
  8. 8. 8
  9. 9. What’s a Business Driver ?  Community  Network  Choice
  10. 10. 10
  11. 11. Defined Schedule > On Demand when, where, how, what, and with whom Passive > Interactive Message > Experience Content Push > Content Pull Content Locked >Content Shared
  12. 12. 12 12 I am a Mini Media Mogul: I make choices Of Internet Users: 45% will or have started a blog 75% read blogs 80% watch video online 55% Created a social network profile 50% Downloaded a podcast 40% Subscribe to RSS
  13. 13. 13 13 What does it all Mean
  14. 14. 14 14 What’s the platform Kenneth
  15. 15. 15 15 Four Elements Integral to the Platform Approach Branded Content Vertical Workflow Solutions and Technologies Common Taxonomy and Ontology Consistent Revenue Model
  16. 16. 16 “So our excitement about the new platform is that one, we are able to bring tremendous feature functionalityto the user, whether it is the researcher or the end user, and two, we are able to give them capabilitythat everyone is after” Judy Vezmar CEO LN Europe Quote: Information Today
  17. 17. 17 Would you like to play in a market 4x as large?
  18. 18. 18 The LexisNexis Model 18 Global Application of Platform and Content Secondary Legal Content Primary Legal Content News & Business Content Public Records Company & People Information Practice Management Litigation Corporate Counsel Risk Management ResearchClient Development Image:
  19. 19. 19 Global Application of Platform and Content Pre K Grade Content K – 12 Content College Content Supplemental & Advanced Degree Vocational & College Prep Assessment Intervention Remediation Course Management School Administration Teacher/ Faculty Support An Education Model
  20. 20. 20 Your New Customer Experience Utility Integration of content and applications Broad productivity and workflow benefits Internal and external process integration Stats
  21. 21. 21 21 Competitive SuperiorityCompetitive Superiority Strong Client Relationships Growth & Margins Focus On Customer
  22. 22. 22 22 600,000 titles in six years A model in trade?
  23. 23. 23 Oh, that thread……
  24. 24. 24 In An Age of Digital Publishing Publishing In A Digital Age OR
  25. 25. 25 Influence and Inspiration  What’s Next In Media – Neil Perkin, Only Dead Fish   Future Web Trends, Innovation Series – Matthew Buckland   Universal Mccan International Social Media Research Wave 3.0  mccann-international-social-media-research-wave-3  Garr Reynolds:   Marta Z. Kagan, Social Media 
  26. 26. 26 About  Michael Cairns is Managing Partner of Hoboken, NJ based Information Media Partners a business strategy consulting firm and he is currently serving as Entrepreneur in Residence at a start-up content business named His career spans a wide range of publishing and information products, services and B2B categories and his years spent as a line-operating executive have largely been with brand name publishing companies such as Macmillan, Inc, Berlitz International and R.R. Bowker. For the past decade he has led revitalizations and turnarounds as a CEO or business strategy consultant particularly as President of R.R. Bowker.  Michael’s work experience also includes senior roles in the Entertainment, Media & Communications practice at PriceWaterhouseCoopers (where he worked on engagements at major media companies such as Simon & Schuster, Thomson Learning, Reed Elsevier, Ogilvy & Mather, Interpublic Group and Turner Broadcasting).  Michael has been a regular participant in industry trade groups and was a board member of the Association of American Publishers and the Book Industry Study Group. In addition to his responsibilities at R.R. Bowker, Michael also served as Chairman of the International ISBN Executive Committee where he orchestrated significant changes in organization and funding.  Michael has an MBA from Georgetown University in Finance and a BA from Boston University in European History. He has lived in five countries and traveled to more than 40, is an avid runner having completed 14 marathons, is always reading and writes a popular blog about the publishing industry.
  27. 27. 27 27 Thank You Connect on Linkedin: Michael.Cairns@ Blog: personanondata.
  28. 28. 28 Please review my blog post associated with this presentation: 0/06/rlg-oclc-symposium-chicago- 2010.html Michael Cairns Managing Partner 908 938 4889 LinkedIn Twitter Blog Flickr InstaGram