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In this report, I have estimated the market opportunity that the Google Book database could represent and I have organized my review based on which customers are likely to purchase the product, how much and to what degree customers will purchase and I also explore how Google might go about selling and marketing the product. I have excerpted the management summary section on my blog and the full report is available in pdf here.
Readers interested in discussion this report in more detail and should contact me to arrange a meeting. Contact details are included in the document.