Red Shoes Consulting Overview

Life is Short, Talk is Cheap Results Matter

Our Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Approach Ideas > Action > Results Our engagement model is predicated upon adding meaningful value and quantifiable results. Our people have an unwavering commitment to the creative process, innovation and excellence in everything we undertake. How We Are Different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Our Clients Say ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Asset & Portfolio Risk Management Engagement Approach Client Challenge RSC Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample initiative investment portfolio for a market leader: Disadvantage Stay in business (SIB) – Infrastructure Return on investment (ROI) – Faster, better, cheaper Option creating investment (OCI) – Creating future marketplace and competitive advantage (Size of circle represents size of investment) We evaluate and prioritise existing business opportunities Competitive Impact Advantage Parity Investment Categories SIBs ROIs OCIs

Case Study: International Paper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Client Case Study: Social Media Ideation & Solutions Engagement Approach Client Challenge RSC Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],Market Assessment Check Aspirations Where should you be? Establish current positioning and target competitive market, set objectives, and assess executive alignment and willingness Investment Project Duration Develop Options and Select Concept Size : Scope Conduct ideation sessions, customer research, market and competitive analysis Align Are you prepared to get there? Set Context Where are you today? Social Media Dynamics Demand Drivers Market Shaping Paradigms Analyze current state and market Differentiators and potential barriers to market leadership Develop & Launch New Initiatives Social Media & SEO Diagnostics

Increase revenues and drive product innovation by seeking to identify and leverage brand assets across new platforms like social media and mobile platforms Client Case Study: Using Brand Extension to Drive New Revenues Engagement Approach Client Challenge RSC Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: “Brand Asset Management”, Scott Davis Brand Value Expected Differentiating Breakthrough Benefit Type Brand extension type Cost reductions Repositionings Improvements/ Line extensions New to the company New to the world Degree of risk and return ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marcus Stuart Vannini Marcus is an international leader in management consulting with over 16 years of demonstrated experience in driving engagements within the financial services, media & entertainment, telecommunications, energy and government sectors. Managing Partner

Erin Taylor Red Shoe Consulting [email_address] 603.835.6706

Red Shoes Consulting Overview

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