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Michael Cairns
Managing Partner
Information Media Partners
Education Publishing
Market Overview: January 2017
Introduction
Michael Cairns is a publishing and media executive with over 25 years experience in
business strategy, operat...
Information Media Partners
Michael Cairns established Information Media Partners in 2006 as a boutique strategy
consulting...
Introduction and Agenda
 Industry Overview
 Global Trends
 Academic & Educational Publishing
 STM market
 Traditional...
Agenda and Discussion Items
 An overview of the typical stm/academic ecosystem
- production, channels, business models et...
“Publishing” is a lot of things
Outsell:
Our industry of information,
media and technology is a
blend of fast-growing
soft...
Together, the top six largest book markets account for
approximately 60% of the value of global publishing
USA
26%
China
1...
Publishing could be considered the largest segment of
the global content and entertainment industry
Publishing
30%
Movie/E...
Global ranking of top 30 publishers
Rank
(2013)
Publishing Company
(Group or Division)
Country Parent Corporation or Owner...
Top 10 publishing companies by revenue
Book publishing will remain fairly flat with professional and
educational books growing slightly faster than consumer book...
Snapshot of the US consumer market
Source: AAP, Veronis Suhler, Nielsen, Barnes & Noble
Trade book market share by format
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2008 2013 2014 2015
Other eBook Audio Paper ...
Print continues to be the most popular format
Print consumption bounces back
E-book revenues will gain market share marginally at the
expense of mass market and paper formats.
0
10
20
30
40
50
60
70
...
Market share of overall US ebook unit sales by retailer
Amazon.com
Apple Books B&N Nook
Kobo US
Google Play
Other
Source: ...
Market share of e-book unit sales in Kindle store
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feb-14 May-14 Jul-14 Oct-14 ...
Global trends
 Digital growth has returned global consumer
books revenue to expansion beginning in 2013
 Educational pub...
Key segment business drivers
Consumer
 Author block
busters
 Technology –
Products
 Technology –
Distribution
 Retail ...
Snapshot of US education market
Source: University Business
Education is broader in scope
Educational publishing by format
72
61
48
37
33
13
19
24
29
29
15
20
28
34
38
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
...
Snapshot of professional market:
Source: Taylor & Francis Investor Presentation
The big four journal publishers
0
500
1000
1500
2000
2500
3000
3500
Elsevier Springer Wiley Taylor & Francis Macmillan
In ...
Education Publishing Market
K-12 spending shifts away from textbooks
The importance of adoption states
English language education highly concentrated
Market share of higher education publishers
34% 33% 34%
21% 21% 21%
15% 16% 15%
5% 5% 5%4% 4% 4%
0%
5%
10%
15%
20%
25%
30%...
Issues in higher educational publishing
 Student
 Access anywhere, anytime, any device
 Print & digital models
 Flexib...
Demand increases for online learning
Higher education market is under threat
Percentage split of textbook sales revenue
Manufacturing Cost
28%
Marketing Cost
14%
Royalty
11%
College Store
Personnel
2...
 1980s:
 corporatization of
campus bookstores
 Increased
sophistication of
second hand market
 2000s
 Internet market...
Trends in education - Students
 “just in time” course materials, credentialing,
skills development for business/career
de...
Trends in education - Institutions
 Expansion of ‘for profit’ schools
 Vast investment funds outside traditional educati...
Trends in education - Publishers
 Pressure to provide digital products:
 textbooks, enhanced textbooks, tools, platform,...
A bewildering expanse of EDTech players
Note: Above includes all education segments
Education “publishing” is expanding
Source: Elm City Consulting (Pat Sabosik)
Threat of open education resources (OER)
 Institutions actively supporting
 OpenStax
 OER commons
 Textbook pricing vi...
Faculty perceptions of open education resources
0
10
20
30
40
50
60
70
80
Using OER Consider Viable
alternative
No experie...
Taylor and Francis product development strategy
Source: Taylor & Francis
Taylor & Francis digital transformation
Source: Taylor & Francis
Wiley’s approach to the education value chain
Source: Wiley investor conference
Channel Discussion
Channel players
Publishers Wholesale Retailers Platforms
• Pearson
• Wiley
• McGraw Hill
• Cengage
• Houghton
• University...
Barnes & Noble profile
Source: Barnes & Noble
Follett profile
$3.6B
Annual
revenues
1,200
Campus
Stores
1,600
Virtual
Stores
80,000
Business
customers
Baker &
Taylor
La...
College retail market segmentation (est).
Amazon
35%
B&N/Follett
34%
Independents
31%
Source: Research
Nielsen Book Pubtrack sales analysis tools
 Only consolidated source for data about U.S.
College Course material “sell th...
Pubtrack overview
 Nationally representative sample of trends
through campus bookstores
 Primarily supplied by college b...
Pubtrack data sources
 Course material POS (check out) raw data
 Tracks new & used POS data
 4 and 2 year colleges, sel...
Data sources:
 Retailers:
 Follett, Barnes & Noble, Nebraska, 1,500
independents
 B&N college, MBS Direct, eCampus.com
...
Publisher dependence
 Editorial/Product development
 Revision cycles, product gaps, author candidates,
reviewer candidat...
The top disciplines stay constant too
12% 12%
13%
9%
9% 9%
7% 7% 7%
6% 6% 6%
4% 4% 4%
0%
2%
4%
6%
8%
10%
12%
14%
2011 2012...
How students purchase textbooks
0%
10%
20%
30%
40%
50%
60%
2010 2011 2012 2013
In Store Purchase Online Device Other
Sourc...
Top selling course materials
Discipline: Course USD (mil)
Psychology: Introductory
$285,043
Foreign Languages and Literatu...
New text price increasing the gap above used price
$64.31
$69.95
$73.85
$77.25
$82.17
$85.73
$50.74
$56.98 $58.89 $60.47 $...
Significant shift towards custom textbooks
13% 17% 18% 23%
12%
19% 13%
20%
67%
58%
61%
50%
7% 5% 7% 5%
0%
10%
20%
30%
40%
...
Adoption report for targeted sales activities
Source: Nielsen PubTrack
Using PubTrack demand reports
 Sales:
 Confirm Promised Adoptions
 Check for open adoptions
 Track future sales at sch...
Demand: Future adoptions
Source: Nielsen PubTrack
School adoption report
Source: Nielsen PubTrack
The bulk of this material was created as
part of an ‘envisioning’ session with a
client to foster a further discussion abo...
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High Level Overview of the Publishing Industry 2017

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Content used in a facilitation session. Charts and POV reflecting the state of the publishing business in 2017 with a focus on education publishing.

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High Level Overview of the Publishing Industry 2017

  1. 1. Michael Cairns Managing Partner Information Media Partners Education Publishing Market Overview: January 2017
  2. 2. Introduction Michael Cairns is a publishing and media executive with over 25 years experience in business strategy, operations and technology implementation. As a business executive, Mr. Cairns has successfully managed several troubled and under- performing businesses, creating new business opportunities, developing new funding sources and enhancing shareholder value for investors. His years spent as an operating executive have largely been with brand-name publishing companies such as Macmillan, Inc., Berlitz International, Wolters Kluwer Health, Reed Elsevier and R.R. Bowker. As a consultant, Mr. Cairns has worked with clients as diverse as AARP, Hewlett Packard, InterPublic Companies and Reed Elsevier with an emphasis on business strategy, market development and corporate development. His skills and experience include:  Business and corporate strategy development and implementation  Operations management and business transformation  Traditional and digital publishing and operations  Print-to-digital transformation and adoption of new business models  Software development and software services Mr. Cairns holds an MBA (Finance) from Georgetown University and a BA from Boston University. He has served on several boards and advisory groups including the Association of American Publishers, Book Industry Study Group and the International ISBN organization. Additionally, he has public and private company board experience. 2 Michael Cairns Information Media Partners Strategy Consulting New York, London, Melbourne Tel: 908 938 4889 Michael.cairns@infomediapartners.com Find me: LinkedIn Twitter Blog Flickr InstaGram
  3. 3. Information Media Partners Michael Cairns established Information Media Partners in 2006 as a boutique strategy consulting firm focused on the information and education publishing segment. The work conducted by the firm includes product development, corporate development, sales management and corporate reorganizations. We work with established businesses, private equity owners and potential acquirers. Examples of our work include:  Reorganized and re-focused a $25 million software publishing company by aligning business operations with client priorities; implementing internal collaboration tools and project management standards; re-building executive team to focus on effective and efficient management  Defined a new business strategy for a large non-profit association and advocacy group, expanding their business model into global markets to exploit their core knowledge and expertise across a broader market  Led an information technology capabilities review at a large international advertising holding company. Completed over 200 interviews in 15 international offices and multiple group focus sessions to define the operational ‘gaps’ between existing agency capabilities and those necessary and important for client delivery by region  Completed a sales management effectiveness review for a global software company and defined six key project initiatives to improve sales effectiveness, market development and account management We approach our client engagements in a standardized, logical manner which creates the best environment to identify key business drivers, administrative and logistical road blocks and/or product or market definition issues. Our investigative approach leads to better insights into your businesses and supports the development of workable solutions and recommendations for success. Visit the Information Media Partners website for more information. Sample Client List
  4. 4. Introduction and Agenda  Industry Overview  Global Trends  Academic & Educational Publishing  STM market  Traditional Textbook market  Channel Discussion  Business Drivers & Trends  Summary & Discussion
  5. 5. Agenda and Discussion Items  An overview of the typical stm/academic ecosystem - production, channels, business models etc. and the typical companies at each stage  Breakdown of typical STM income streams  Typical hierarchy – who are the decision makers?  Poor data/technical/other areas that present opportunity  Overview of Bowker/Nielsen and other data services  Investigate business models  Areas of strengths/weaknesses  Opportunities: Competitors vs partners?
  6. 6. “Publishing” is a lot of things Outsell: Our industry of information, media and technology is a blend of fast-growing software, services, tech companies, moderate growth traditional content publishers and media. Hot spots continue to be data- intensive businesses and platform solutions providers for fully integrated content, software, services and workflows on any device, anywhere around the world. Source: Outsell
  7. 7. Together, the top six largest book markets account for approximately 60% of the value of global publishing USA 26% China 12% Germany 8%Japan 7% France 4% UK 3% Other 40% Compiled by RWCC for the International Publishers Association (IPA)
  8. 8. Publishing could be considered the largest segment of the global content and entertainment industry Publishing 30% Movie/Entertainment 26% Magazines 21% Video Games 13% Music 10% Compiled by RWCC for the International Publishers Association (IPA)
  9. 9. Global ranking of top 30 publishers Rank (2013) Publishing Company (Group or Division) Country Parent Corporation or Owner Country of Parent 2013 Revenue in $M 2012 Revenue in $M 1 Pearson UK Pearson UK $9,330 $9,158 2 Reed Elsevier UK/NL/US Reed Elsevier UK/NL/US $7,288 $5,934 3 Thomson-Reuters US The Woodbridge Company Ltd. Canada $5,576 $5,386 4 Wolters Kluwer NL Wolters Kluwer NL $4,920 $4,766 5 Random House Germany Bertelsmann AG Germany $3,664 $3,328 6 Hachette Livre France Lagardère France $2,851 $2,833 7 Holtzbrinck Germany Verlagsgruppe Georg von Holtzbrinck Germany $2,222 $2,220 8 Grupo Planeta Spain Grupo Planeta Spain $2,161 $2,597 9 Cengage* US Apax Partners et al. US/Canada $1,993 $1,993 10 McGraw-Hill Education US The McGraw-Hill Companies US $1,992 $2,292 11 Scholastic US Scholastic US $1,792 $2,148 12 Wiley US Wiley US $1,761 $1,783 13 De Agostini Editore* Italy Gruppo De Agostini Italy $1,724 $1,724 14 China Publishing Group China (PR) Government; partly publicly listed China (PR) $1,499 $1,104 15 Houghton Mifflin Harcourt US Houghton Mifflin Harcourt Publishing US/Caymans $1,379 $1,286 16 HarperCollins US News Corporation US $1,369 $1,189 17 Springer Science and Business Media Germany EQT and GIC Investors Sweden, Singapore $1,301 $1,298 18 Oxford University Press UK Oxford University UK $1,254 $1,125 19 Shueisha Japan Hitotsubashi Group Japan $1,191 $1,464 20 Informa UK Informa plc UK $1,185 $1,126 21 China Education and Media China (PR) China Education and Media Group China (PR) $1,152 $702 22 Kodansha Japan Kodansha Japan $1,143 $1,368 23 Egmont Group Denmark/Norway Egmont International Holding A/S Denmark $1,101 $792 24 Grupo Santillana Spain PRISA Spain $1,020 $985 25 Shogakukan Japan Hitotsubashi Group Japan $1,011 $1,254 26 Bonnier Sweden The Bonnier Group Sweden $976 $968 27 Kadokawa Publishing Japan Kadokawa Holdings Inc. Japan $900 $1,000 28 Simon & Schuster US CBS US $809 $790 29 Klett Germany Klett Gruppe Germany $622 $604 30 Woongjin ThinkBig Korea Woongjin Holding Korea $616 $667 Source: Bookseller & Publisher’s Weekly
  10. 10. Top 10 publishing companies by revenue
  11. 11. Book publishing will remain fairly flat with professional and educational books growing slightly faster than consumer books 0 20 40 60 80 100 120 2015 2016 2017 2018 2019 2020 Consumer and educational books revenue (US$mm, 2015-2020 Consumer Books Revenue Educational Books Revenue Source: Global entertainment and media outlook 2016-2020, PwC
  12. 12. Snapshot of the US consumer market Source: AAP, Veronis Suhler, Nielsen, Barnes & Noble
  13. 13. Trade book market share by format 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2008 2013 2014 2015 Other eBook Audio Paper & Mass Market Board Books Hardback Source: AAP Annual Survey
  14. 14. Print continues to be the most popular format
  15. 15. Print consumption bounces back
  16. 16. E-book revenues will gain market share marginally at the expense of mass market and paper formats. 0 10 20 30 40 50 60 70 80 90 100 2015 2016 2017 2018 2019 2020 Print and electronic books revenue (US$mm), 2015-2020 Print Book Revenue Electronic Book Revenue Source: Global entertainment and media outlook 2016-2020, PwC
  17. 17. Market share of overall US ebook unit sales by retailer Amazon.com Apple Books B&N Nook Kobo US Google Play Other Source: Author Earnings
  18. 18. Market share of e-book unit sales in Kindle store 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Feb-14 May-14 Jul-14 Oct-14 Jan-15 May-15 Sep-15 AAP-Reported Traditionally Published Non-AAP Reported Traditionally Published Amazon Imprint Published Indie Published ISBN-Bearing Indie Books Non-ISBN "Shadow Industry" Indie Books Column1 Source: Fortune Magazine
  19. 19. Global trends  Digital growth has returned global consumer books revenue to expansion beginning in 2013  Educational publishers continue to invest heavily in digital publishing  China, India, markets expected to enter era of fast, expansive growth in next five years with global impact  Consumer, Professional and Education market continues to be significantly concentrated and siloed
  20. 20. Key segment business drivers Consumer  Author block busters  Technology – Products  Technology – Distribution  Retail stability  Battle for ‘attention’ Professional  Open access  Library budgets  Government investment  Workflow applications  Technology innovation  Globalization of research Education  Open content models  Government policy  Local & state policy  For profit schools  Enrollments  Economy  Technology  Learning Analytics  Competency Based Education  Learning Management  Next Generation Learning Materials
  21. 21. Snapshot of US education market Source: University Business
  22. 22. Education is broader in scope
  23. 23. Educational publishing by format 72 61 48 37 33 13 19 24 29 29 15 20 28 34 38 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 2013 2014 Traditional Print Custom Textbooks E-Books Source: McGraw Hill Education
  24. 24. Snapshot of professional market: Source: Taylor & Francis Investor Presentation
  25. 25. The big four journal publishers 0 500 1000 1500 2000 2500 3000 3500 Elsevier Springer Wiley Taylor & Francis Macmillan In merging with Springer, Macmillan joins forces with one of the world’s largest scholarly publishers. Source: Nature Publishing Group
  26. 26. Education Publishing Market
  27. 27. K-12 spending shifts away from textbooks
  28. 28. The importance of adoption states
  29. 29. English language education highly concentrated
  30. 30. Market share of higher education publishers 34% 33% 34% 21% 21% 21% 15% 16% 15% 5% 5% 5%4% 4% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 2011 2012 2013 Pearson Higher Education Cengage Learning McGraw-Hill, Inc. Macmillan Publishing, Inc John Wiley & Sons Source: Nielsen PubTrack Higher Ed
  31. 31. Issues in higher educational publishing  Student  Access anywhere, anytime, any device  Print & digital models  Flexible purchase models  New ‘student’ markets  Institutions  Demand driven purchasing  Usage based pricing  Integrations with existing platforms - Blackboard  Publishers  Risk of open access content  Resistance of faculty to change methods & behavior
  32. 32. Demand increases for online learning
  33. 33. Higher education market is under threat
  34. 34. Percentage split of textbook sales revenue Manufacturing Cost 28% Marketing Cost 14% Royalty 11% College Store Personnel 20% Publisher Overhead 9% College Store Overhead 7% Publisher Profit 6% College Store Profit 4% Freight 1% Source: National Association of College Stores
  35. 35.  1980s:  corporatization of campus bookstores  Increased sophistication of second hand market  2000s  Internet market expansion  Content availability  Rental market Textbook prices have risen faster than CPI  Results: shorter review cycles, higher prices, lower volume
  36. 36. Trends in education - Students  “just in time” course materials, credentialing, skills development for business/career development  Driving non-traditional delivery methods  Open source content is becoming mainstream – distinct threat to incumbent publishers.
  37. 37. Trends in education - Institutions  Expansion of ‘for profit’ schools  Vast investment funds outside traditional education marketplace  Institutional online strategy  Adaptive learning, assessment, intervention driving ‘outcomes’  Institutions providing services – alumni, jobseekers  Online courses becoming core delivery method on and off campus  Publishing programs: open educational materials
  38. 38. Trends in education - Publishers  Pressure to provide digital products:  textbooks, enhanced textbooks, tools, platform, integration(s), etc.  Publishers providing services to institutions  Staff recruitment, training, operations support,  Changing staffing composition within publishing companies  Content development ‘off-shoring’  Distribution landscape more complicated: Learning management systems, eContent distribution, etc.  “EdTech” marketplace
  39. 39. A bewildering expanse of EDTech players Note: Above includes all education segments
  40. 40. Education “publishing” is expanding Source: Elm City Consulting (Pat Sabosik)
  41. 41. Threat of open education resources (OER)  Institutions actively supporting  OpenStax  OER commons  Textbook pricing viewed as exploitive  Publishers reluctant to publish in OER categories  OER content growing in reputation  State/local government legislation combating high textbook pricing  California digital open source library
  42. 42. Faculty perceptions of open education resources 0 10 20 30 40 50 60 70 80 Using OER Consider Viable alternative No experience with OER Expect to use by 2020 OER never primary text Source: Open Resource Content
  43. 43. Taylor and Francis product development strategy Source: Taylor & Francis
  44. 44. Taylor & Francis digital transformation Source: Taylor & Francis
  45. 45. Wiley’s approach to the education value chain Source: Wiley investor conference
  46. 46. Channel Discussion
  47. 47. Channel players Publishers Wholesale Retailers Platforms • Pearson • Wiley • McGraw Hill • Cengage • Houghton • University Presses • 100s Others • Ingram • Baker & Taylor • MBS Direct • Nebraska • NACSCorp (3,400 members) • Overdrive • Blackboard • Vitalsource • Unizin (OER) • Canvas • Brightspace • Google College • Amazon.com • Follett (940 stores) • B&N College • Collegiate Retail Alliance • Nebraska Book • Chegg • Rafter (OOB) • MBS Textbook Exchange • Redshelf • Sidewalk • Walmart Technology Solutions • Ratex • Verba Software • Pubnet • Sequioa • Nielsen • indiCo
  48. 48. Barnes & Noble profile Source: Barnes & Noble
  49. 49. Follett profile $3.6B Annual revenues 1,200 Campus Stores 1,600 Virtual Stores 80,000 Business customers Baker & Taylor Largest source of books, multimedia for schools, college, library Source: Follett Corporation
  50. 50. College retail market segmentation (est). Amazon 35% B&N/Follett 34% Independents 31% Source: Research
  51. 51. Nielsen Book Pubtrack sales analysis tools  Only consolidated source for data about U.S. College Course material “sell through” and “adoption”. • Used by nearly 100 clients • Contractual arrangements with primary retailers excluding Amazon Source: Nielsen PubTrack
  52. 52. Pubtrack overview  Nationally representative sample of trends through campus bookstores  Primarily supplied by college bookstores (in- store + online)  Tied to a school (via Carnegie Classifications/FICE codes)  Online retailers not included (can’t be tied to schools)  Data on other alternate sources (e.g., student swaps, etc) not included Source: Nielsen PubTrack
  53. 53. Pubtrack data sources  Course material POS (check out) raw data  Tracks new & used POS data  4 and 2 year colleges, select for-profit institutions  Over 3,600 bookstores & online retailers tied to 2,500 schools  Course adoption (enrollment) & course details  Course book in use and instructor data from registrars  Sample represents 65% (FTE) of higher ed. market  Pre-order and wholesale data from 4,200 outlets  Data normalizing  Sophisticated modelling to accommodate missing channel volume Source: Nielsen PubTrack
  54. 54. Data sources:  Retailers:  Follett, Barnes & Noble, Nebraska, 1,500 independents  B&N college, MBS Direct, eCampus.com  For profit schools  Apollo group, Laureat, Corinthian, + others  College information  Course codes  Carnegie codes  Bibliographic data  Publisher metadata files, ONIX Source: Nielsen PubTrack
  55. 55. Publisher dependence  Editorial/Product development  Revision cycles, product gaps, author candidates, reviewer candidates, sales trends, attrition strategy  Sales  Books in use data, market intelligence, terrotoru management, account priorities, adoption tracking, forecasting, pricing strategy  Marketing  Market share, reviewer/focus group candidates, market research  Messaging & communications Source: Nielsen PubTrack
  56. 56. The top disciplines stay constant too 12% 12% 13% 9% 9% 9% 7% 7% 7% 6% 6% 6% 4% 4% 4% 0% 2% 4% 6% 8% 10% 12% 14% 2011 2012 2013 Market Share of Top HE Disciplines (Est. Value) Mathematics English Biological Sciences Psychology Computers & Information Systems Source: Nielsen PubTrack
  57. 57. How students purchase textbooks 0% 10% 20% 30% 40% 50% 60% 2010 2011 2012 2013 In Store Purchase Online Device Other Source: Nielsen PubTrack
  58. 58. Top selling course materials Discipline: Course USD (mil) Psychology: Introductory $285,043 Foreign Languages and Literature: Spanish: Language: Elementary $234,377 Biological Sciences: Anatomy and Physiology: Introductory: Two Term $208,648 Computers & Information Systems: Applications: Office Suites $196,961 Chemistry: Introductory: General: General $174,726 Mathematics: Software $161,238 Biological Sciences: Introductory: Non-Majors $159,473 English: Composition: Introductory: Rhetoric $151,556 English: Composition: Introductory: Handbooks: Complete $141,958 Interdisciplinary Studies: Orientation to College $132,086 Source: Nielsen PubTrack
  59. 59. New text price increasing the gap above used price $64.31 $69.95 $73.85 $77.25 $82.17 $85.73 $50.74 $56.98 $58.89 $60.47 $60.69 $62.94 $- $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00 $80.00 $90.00 $100.00 AY 08 AY 09 AY 10 AY 11 AY 12 AY 13 avg new price avg used price Source: Nielsen PubTrack
  60. 60. Significant shift towards custom textbooks 13% 17% 18% 23% 12% 19% 13% 20% 67% 58% 61% 50% 7% 5% 7% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2012 Units 2012 $ 2013 Units 2013 $ Custom Digital Package/Bundle Print Supplements Source: Nielsen PubTrack
  61. 61. Adoption report for targeted sales activities Source: Nielsen PubTrack
  62. 62. Using PubTrack demand reports  Sales:  Confirm Promised Adoptions  Check for open adoptions  Track future sales at school level  Production  Anticipate Reprint Needs  Help Manage Stock Levels  Marketing/Editorial  Anticipate Future Growth Areas  Easily track term by term sales levels  Spot ‘missing’ sales  Determine optimal revision cycles Source: Nielsen PubTrack
  63. 63. Demand: Future adoptions Source: Nielsen PubTrack
  64. 64. School adoption report Source: Nielsen PubTrack
  65. 65. The bulk of this material was created as part of an ‘envisioning’ session with a client to foster a further discussion about business strategy. Michael Cairns Managing Partner Michael.Cairns@InfoMediaPartners.com 908 938 4889 LinkedIn Twitter Blog Flickr InstaGram 65

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