1. Eight Traits of the New Media Landscape
Digital Media Theory | Spring 2014 | M.A. in Media Studies | THE NEW SCHOOL FOR PUBLIC ENGAGEMENT
REPORT
Submitted To: Professor Christiane Paul | Submitted By: Merril Cledera
The Author
one of America’s most respected media analysts
Introduction
“...when most people are asked to describe the current media landscape, they
respond by making inventory tools and technologies. Our focus should not be
on emerging technologies, but on emerging cultural practices...”
Central premise: It’s not technology, it’s what people do with it that’s important

2. The Eight Traits
- the eight traits all extremely significant to the media that surrounds us today
[1]
[2]
Innovative
- rapid development media technologies means
that the cultural impact is unpredictable
[3] Everyday
Mizuko Ito
- the pervasive nature of media has led to a new
behaviour
- “continuous partial attention”
[5]
Networked
Linda Stone
- media technologiesre increasingly
interconnected
[7]
Generational
- increasingly generations define themselves
around media behaviours
Convergence
- every idea, story, image, and relationship will
play itself out across the widest range of
channels
[4] Appropriative
- Jenkins’ talks about the remix culture
[6]
Global
- media flows across national borders and
allows the development of international
communities
[8] Unequal*
- the point is about the digital divide
current educational institution (according to Jenkins)