+
Participatory
Communication
New paradigm for development
communication?
+
House-keeping
 Film Critique
 Screening
Major Project
Forum and wiki
Next two weeks
Media and Development panel at...
+
Issues
 Changing discourse on communication and
development
 Beyond Modernization and Dependency
From North-South to ...
+
Questions
Does Participatory Development
Communication (PDC) create
dialogue and empowerment?
What are the impact of “...
+
‘ensure media pluralism, diversity of content,
and the representation of a society’s different
groups and interests . . ...
+
+
Hierarchic and elitist view
of communication
Who (says) What
(to) Whom (in) What
Channel (with) What
Effect
 One way f...
+
Models of Communication
Two Step
Flow Model
+
Participatory
Communication
 Cultural identity
and
Multidimensionality
 Beyond Centre-
Periphery
+
+
Two approaches to
Participatory
Communication
+
Critical and Dialogical Pedagogy
 Pedagogy of the Oppressed
 Learning as active process of
cultural identity and self-...
+
Examples of Participatory Media
Augusto Boal (1931-2009)
“Theatre of the Oppressed”
 theatre for 'humanising humanity...
+
http://en.wikipedia.org/wiki/File:Augusto_Boal_nyc5.jpg
+
“community media add to the social and
cultural dimensions of development by
providing channels for participation,
socia...
+
Community Media
Access and participation
 structural change in power
relationships
 Communication as a human right
 ...
+
Indigenous media and self-
determination
“Declaring development is a
performative act” (Salazar
2009)
+
Media
representation
and Ideological
Construction
+
Critical making of indigenous media
From Salazar (2009)
+
Conditions
 Free for the public to participate
 Appropriate design framework
 Autonomy and free from
economic and pol...
+
http://www.chiapasmediaproject.org/cmp/zapatista-regional-media-centers-
audiovisuales-caracoles
+
Media as Public Good
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Participatory media: A new paradigm for development?

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Participatory media: A new paradigm for development?

  1. 1. + Participatory Communication New paradigm for development communication?
  2. 2. + House-keeping  Film Critique  Screening Major Project Forum and wiki Next two weeks Media and Development panel at International Development conference at UTSC (Feb.4th)
  3. 3. + Issues  Changing discourse on communication and development  Beyond Modernization and Dependency From North-South to Multidimensionality Diffusion versus participatory communication  Variants of Participatory Communication  Politics of Self-Representation  Self-determination and indigenous media practices  Community Media as a “public good”?
  4. 4. + Questions Does Participatory Development Communication (PDC) create dialogue and empowerment? What are the impact of “buzz words” and development polices?  Social Media, a “paradigm shift, rather its old/existing models using new forms of technology” ? (Brina)
  5. 5. + ‘ensure media pluralism, diversity of content, and the representation of a society’s different groups and interests . . . encourage open dialogue and transparency of administration at local level and offer a voice to the voiceless’ From a UNESCO mission statement
  6. 6. +
  7. 7. + Hierarchic and elitist view of communication Who (says) What (to) Whom (in) What Channel (with) What Effect  One way flow
  8. 8. + Models of Communication Two Step Flow Model
  9. 9. + Participatory Communication  Cultural identity and Multidimensionality  Beyond Centre- Periphery
  10. 10. +
  11. 11. + Two approaches to Participatory Communication
  12. 12. + Critical and Dialogical Pedagogy  Pedagogy of the Oppressed  Learning as active process of cultural identity and self- determination  Poverty and subjugation must be solved by collective actions  Multiple meaning of participations
  13. 13. + Examples of Participatory Media Augusto Boal (1931-2009) “Theatre of the Oppressed”  theatre for 'humanising humanity’  theatre as means of knowledge and transformation of the interior reality in the social and relational field  spectators become 'spect-actors’  'the theatre is all of us’  Forum Theatre, Legislative Theatre, Journalists' Theatre, Theatre of the Factory, Theatre of the Office
  14. 14. + http://en.wikipedia.org/wiki/File:Augusto_Boal_nyc5.jpg
  15. 15. + “community media add to the social and cultural dimensions of development by providing channels for participation, social and political empowerment, and the exercise of citizen rights, as they work for community building by transforming individual experiences in a shared vision of (a better) reality.” (Milan 2009:599)
  16. 16. + Community Media Access and participation  structural change in power relationships  Communication as a human right  “Cognitive justice”  With rights come responsibilities
  17. 17. + Indigenous media and self- determination “Declaring development is a performative act” (Salazar 2009)
  18. 18. + Media representation and Ideological Construction
  19. 19. + Critical making of indigenous media From Salazar (2009)
  20. 20. + Conditions  Free for the public to participate  Appropriate design framework  Autonomy and free from economic and political pressure
  21. 21. + http://www.chiapasmediaproject.org/cmp/zapatista-regional-media-centers- audiovisuales-caracoles
  22. 22. + Media as Public Good

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